vocabulary for trade shows, conventions, conferences, and expos. Seminars,

conferences, trade shows, Expos... these are all situations where people from an

industry will gather together to show off what they have, and try to get people

to buy. And it's also a place where people who sell to those industries will

gather in order to sell to those different companies. Now I will go into

the vocabulary of some of these things so you will know a little bit more

what's going on when you attend the trade show, or when you wish to sell at

one yourself. Let's get started: the first one is EVENT. Now, event... an Event is a

time, date, and place where something happens. An event is organized by

somebody - usually a group of people, or an organization - so an organization will

create an event in the hopes that people will come to it. Now the more interesting

the event is, the more likely people are to come. Also we have TICKETS... that should

be pretty easy. The word 'ticket' is in a lot of languages and ticket is just the

piece of paper that you pay for in order to gain entry to the event. Our next word

is BADGE. Now badge is a little different from ticket, because a badge usually

hangs from a lanyard attached around your neck, like a necklace. And it'll be a

square thing... it might say your name, where you're from, and the information of

what type of events you have access to. Now not all badges are the same. With

some big festivals there will be different badges that grant you access

to different places. For example, a few times I've volunteered at

South by Southwest, and other conferences. And at South by Southwest, they have a

badge for music, a badge for film - which is, you know, video, television, that sort of

thing - and then they have a badge called interactive, which is a combination of

technology, social media, business, entrepreneurship, advertising, gaming. Now

as South by Southwest continues to get bigger and bigger they might have more

different badges than that; it's been a while since I've gone. But that is an

example of badges. So, if you have the film badge,

you can go to the film events, but you cannot go to the music events, right? And

then, of course, if you buy the really expensive badge that gives you access to

everything, then you can attend everything. But this gives you the

opportunity to save money if there are some things you just aren't

interested in. So now that you know what a badge is, let's go on to the next word:

Our next word is deposit: now with the deposit, that is money that you pay

upfront if you wish to rent a location to promote your business. This will often

be on a trade floor, and you will be near other people who have also paid deposits,

so that they can rent a space. Now I will tell you what that space is called in

the next word: that next word is Booth. A booth is the location where your

business is set up. Now you can rent multiple spaces if you have a lot of

money, or are a big company. For instance there's one expo in America called E3;

it's called the Electronics Entertainment Expo. Now, if you're a

independent comic book company curious about video games, you might have

just one booth. However, if you are Nintendo, or if you are PlayStation, you

might have a huge area made up of many booths. Now each booth that I've seen in

conferences I've gone to range between 2 by 3 meters or as long as 5 by 10

meters. They can be big or small. And the organizers of the event will charge a

deposit to use that space, and that is a booth. Our next word is EXHIBIT: now a

booth is the place where people promote their business, but the exhibit is the

thing used to promote. So it could be something people try, like a virtual

reality headset. It could be a product that people buy, like a book, right? And

these things are exhibits. These are things that people try out, they look at,

they touch... and that promotes the business. It gets people interested in

what the booth renters - the company - is trying to promote. And then we have

SAMPLES: now samples are kind of like exhibits, but you can take them with you.

They are usually the product, but in smaller form. This, as a good example,

could be food. If you're at a food Expo, they might give you a free sample that

you can take and even eat. You might end up having - if it's a cosmetics or makeup

kind of place - they might give you a sample of makeup, I don't know too much

about that, but also - if they don't have products associated with the company

that you can take with you - they'll give you MERCHANDISE, which is like maybe a

bag, or a pen, or even business cards, or magnets; things that are kind of useful

but have the company name on it. So that way, as you are walking around the expo,

you're giving the other company free advertising. But since you're getting

something out of it... a pen can write... a magnet can stick to a refrigerator... and

you can carry things in your bag... you're getting some usefulness out of it too. Next,

we have GUEST SPEAKER. Now, any decent conference is going to have some guest

speakers, and guest speakers are experts... usually consultants to an

industry. People who are well known. Maybe they have a book about it. Maybe they

have a very high position in a company that everybody is interested in, and they

are attending the event to hear this guest speaker talk about what they are

interested in, and so that is a big draw for people. They come to conferences to

gain wisdom or information. Our next word will be PANELS. A panel is a group

of guest speakers, and usually there's a table set up on a stage. You'll see three

to five, usually, expert guest speakers that will sit at a panel, and they will

have a discussion. And so that discussion will be based on a topic like... the impact

of technology on the film industry, or how to get your business promoted using

Instagram, and you'll have experts on that thing talking to each other, sharing

information that they know. Meanwhile, you're just sitting in the audience.

You've got your notepad and a pen, and you're busy taking notes and learning.

Now, the great thing about panels is that - at the end - they usually have what's

called a Q&A. Q&A is an abbreviated term: it means questions and answers. So, at the

end you can raise your hand, and you can ask a question to the panel, and all

those experts can take their shot at answering the question, and so can

anybody in the audience. That is a Q&A. And I often like panels because you can

meet the experts face-to-face much more easily; you can have a one-on-one chat.

It's just very helpful. And lastly, we have our HEADLINE SPEAKER: This is also

called a KEYNOTE speaker. While the guest speakers are experts, and many people

come to the conference to hear from an expert guest speaker, the keynote is a

super guest speaker. Like, if you're going to

a tech conference... if you're seeing Jeff Bezos as the keynote. He's the CEO of

Amazon... he's like... really up there, right? So it will often be someone who's really

well-known... someone who has achieved a great amount of success, and someone who

is... people know about them, basically. And the headline speaker will often be used

in the marketing material to promote the event. So let's say, you have a music

industry event, right? And if Eminem is gonna be headline speaking at the music

industry event, many people will come to the music industry conference to hear

Eminem, right? That's an example. Now sometimes they'll get... like... a celebrity,

like Jim Carrey, or former Vice President Jimmy Carter, someone not connected to

any specific industry, but they're just really famous; maybe really good at

speaking, and they'll hire that person to come and speak, and that can draw a lot

of interest. And so that is another example of a keynote speaker. So those

are some words that will get you prepared for your next Convention, Expo,

conference, festival, Trade show. And if this helped you, please SUBSCRIBE to this

channel. Check out some other business English videos I have, and as well as my

idioms playlist... it's getting bigger and bigger every week, and you're gonna

really like the things you learn on there. So catch you later, English Winners,

and I will see you again next week with another video.