Placeholder Image

字幕列表 影片播放

自動翻譯
  • I think it was watching makeup videos

    我覺得是看化妝視頻

  • maybe five or six years ago

    五六年前

  • when I started to feel like my eyebrows were insufficient.

    當我開始覺得自己的眉毛不夠用的時候。

  • So I went out and I bought an eyebrow pencil,

    於是我出去買了一支眉筆。

  • and then this happened.

    然後發生了這樣的事情。

  • All agreeing to scan millions of pages from books...

    所有同意掃描數百萬頁的書籍... ...

  • Oh, my God.

    哦,我的上帝。

  • ...related to biodiversity.

    .與生物多樣性有關。

  • I guess I did it wrong.

    我想我做錯了。

  • So I watch these beauty vlogs, and almost without fail,

    所以我看這些美妝vlog,幾乎無一例外。

  • all of these beautiful women with gorgeous,

    所有這些美麗的女人與華麗。

  • flawless skin would mention the same thing.

    無瑕的皮膚也會提到同樣的事情。

  • And finally I just cracked.

    最後,我只是破解。

  • I was like, what is a retinoid and where can I buy one?

    我當時就想,什麼是視黃素,哪裡可以買到?

  • So I have very minimal beauty routine, I think.

    所以我想,我的美容程序非常少。

  • I mean, okay, I do go get my eyelashes done

    我的意思是,好吧,我去得到我的眼睫毛做的

  • and I get the Botox and I get waxed.

    我得到的肉毒桿菌和我得到的蠟。

  • You're right, there are maintenance--

    你是對的,有維修...

  • there are maintenance things.

    有維護的事情。

  • How many times have I gone into work

    我有多少次去工作

  • and people are like, "Emma, you look really tired today."

    人們都喜歡,"艾瑪,你今天看起來很累。"

  • I'm just like, well, I guess I didn't put on enough concealer,

    我只是喜歡,好吧,我想我沒有把足夠的遮瑕膏。

  • and that's frustrating.

    而這是令人沮喪的。

  • I feel like the only reason I care about the way I look

    我覺得我關心我的外表是唯一的原因。

  • is 'cause I want to impress.

    是因為我想給人留下深刻印象

  • Honestly-- like, being honest about it,

    老實說... ... 喜歡,是誠實的。

  • it's 'cause I want to impress on social media.

    這是因為我想在社交媒體上留下深刻印象。

  • Cleo: Over the past few years, research shows

    克萊奧 在過去幾年裡,研究表明

  • that more and more women are saying that they feel beautiful.

    越來越多的女性說,她們覺得自己很美。

  • But at the same time, the vast majority of women

    但與此同時,絕大多數女性

  • say they feel pressure to be beautiful.

    說她們覺得有壓力才會美麗。

  • So what effect is this online beauty culture having on us?

    那麼這種網絡美容文化對我們有什麼影響呢?

  • If we have more choices and more information than ever before,

    如果我們比以往有更多的選擇和更多的資訊。

  • why do I feel so trapped?

    為什麼我感覺如此困頓?

  • ( music playing )

    (音樂播放)

  • ( music playing )

    (音樂播放)

  • Baby Katie Holmes.

    寶貝凱蒂・霍姆斯

  • Joss: November 1997.

    喬斯。1997年11月

  • So here's how makeup was marketed in the '90s.

    所以,90年代的化妝品是如何營銷的。

  • "So breakthrough. So new. So sheer."

    "如此突破。如此新穎。如此純粹。"

  • So, it's, like, you had to read copy,

    所以,這是一樣,你不得不讀副本。

  • - but no one read that. - Yeah.

    - 但沒有人讀到這一點。- 是啊。

  • Today, if there's a YouTube video and someone's like,

    今天,如果有一個YouTube視頻,有人的喜歡。

  • "I've used this product, I know it works, here's how you do it."

    "我用過這個產品,我知道它的效果,下面是你的做法。"

  • - Way more compelling. - Way more compelling.

    - 更引人注目的方式。- 更引人注目的方式。

  • The data shows that people interact with,

    數據顯示,人們與。

  • meaning like and comment on influencers' videos and posts

    意思是喜歡並評論影響者的視頻和帖子。

  • 32 times more often than they do on brands.

    比他們在品牌上的頻率高32倍。

  • I talked to Tiffany Gill about this.

    我和Tiffany Gill談過這個問題。

  • She's a professor and an author

    她是一個教授和作家

  • - who writes about the history of beauty culture. - Huh.

    - 誰寫的美容文化史。- 咦。

  • I think the digital aspect is what really has changed.

    我認為數字方面才是真正的變化。

  • What it has done is really democratized

    它所做的是真正的民主化。

  • what beauty and beauty culture is,

    什麼是美容美髮文化。

  • so that the people who are consumers

    使得作為消費者的人

  • now have a lot more control

    現在有了更多的控制權

  • over what constitutes beauty and beauty culture.

    在什麼是美和美文化的問題上。

  • I mean, first of all, anybody can make content.

    我的意思是,首先,任何人都可以做內容。

  • And when they do, they end up talking about

    當他們這樣做時,他們最終談論的是

  • - a lot more than just makeup. - Hmm.

    - 不僅僅是化妝。- 嗯。

  • - Hey, guys. - Hi.

    - 嘿,夥計們。- 嗨,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說。

  • - Hi, guys. - Assalamu alaikum.

    - 嗨,夥計們。- Assalamu alaikum.

  • Hi, everyone. Welcome back to my channel.

    大家好,歡迎回到我的頻道。歡迎回到我的頻道。

  • The shade match is pretty good.

    陰影的搭配相當不錯。

  • I clearly have imperfect skin,

    我的皮膚顯然不完美。

  • but it doesn't mean that I don't love my face.

    但這並不意味著我不愛惜自己的臉。

  • I did not have a good high school experience at all.

    我的高中經歷一點也不好。

  • Most of it kind of stemmed around my skin tone.

    大部分都是源於我的膚色。

  • Actually, all of it stemmed around my skin tone.

    其實,這一切都源於我的膚色周圍。

  • I wanna talk to you guys about my body,

    我想和你們談談我的身體。

  • about the fact that I'm fat.

    關於我胖的事實。

  • If you need someone to talk to,

    如果你需要找人傾訴

  • I'm always here. You can always DM me.

    我一直在這裡。你可以隨時給我發DM。

  • I love you guys a lot.

    我很愛你們。

  • I'll see you soon. Bye.

    我很快就會看到你。拜拜

  • Aww.

  • I wanna be friends with all of them.

    我想和他們都做朋友

  • - Right? - They're so great.

    - 對吧?- 他們是如此之大。

  • The reason why I think we're beginning

    為什麼我認為我們開始

  • to see more women

    看到更多的女性

  • sort of defining themselves as beautiful,

    某種程度上將自己定義為美女。

  • is because they're able to find

    是因為他們能夠找到

  • these kind of micro communities

    這種微社區

  • that affirm their brand of beauty.

    肯定其品牌的美感。

  • And as much as selfies get a bad rap,

    雖然自拍被罵得很慘。

  • there's something very libratory

    有一些很圖書館的東西

  • about being able to show yourself to the world

    關於能夠向世界展示自己

  • and say, "Look, I'm beautiful."

    並說,"你看,我是美麗的。"

  • Cleo: At every level in these magazines,

    克萊奧在這些雜誌的每一個層次。

  • somebody was making a specific decision

    謀定而後動

  • about who gets to be there.

    關於誰能去那裡。

  • Not just the editors

    不僅僅是編輯

  • and the gatekeepers at these institutions,

    以及這些機構的守門人。

  • but, like, the agents of the models.

    但是,像,模型的代理。

  • Whereas now, it's not as though somebody's making a decision

    而現在,它不是好像有人在做決定。

  • about who gets to make a video.

    關於誰可以做一個視頻。

  • You know, I think Instagram's actually been really, really important

    你知道,我認為Instagram的 其實是真的,真的很重要。

  • for the ability to kind of follow people who look like you.

    為能種跟隨像你一樣的人。

  • Because the reality is that not everyone is, like,

    因為現實中,並不是每個人都是,喜歡。

  • a skinny blonde with big boobs.

    一個瘦弱的金髮碧眼的大胸。

  • Woman: I follow a lot of women on Instagram

    女人。 我在Instagram上關注了很多女人

  • that are in my age bracket.

    是在我的年齡段。

  • And that makes me feel good

    這讓我感覺很好

  • because before, we were invisible.

    因為之前,我們是看不見的。

  • In my friend group, I was always the fat one.

    在我的朋友群裡,我一直是胖子。

  • Every other thought was like, "How am I gonna lose weight?"

    其他的想法都是 "我怎麼才能減肥?"

  • It came to the point

    到了這個地步

  • where I wasn't even enjoying food.

    在那裡我甚至沒有享受食物。

  • For me it was seeing all these stunning curved models.

    對我來說,是看到了所有這些令人驚歎的曲面模型。

  • That made me realize, oh, I'm beautiful, too.

    這讓我意識到,哦,我也很美。

  • We're going to IPSY which is this beauty convention

    我們要去參加IPSY,就是這個美容大會。

  • where people can interact with their favorite beauty vloggers

    在這裡,人們可以與自己喜歡的美妝博主進行互動。

  • - and makeup brands. - Let's do it.

    - 和化妝品品牌。- 讓我們動手吧。

  • ( music playing )

    (音樂播放)

  • Joss: If you look around this event,

    喬斯如果你看看這個事件。

  • it's a really sort of exciting environment.

    這是一個非常刺激的環境。

  • And we get to talk to Gigi Gorgeous,

    而我們要和Gigi Gorgeous談談。

  • who is one of the biggest YouTube beauty gurus out there.

    誰是最大的YouTube美容大師之一。

  • - Hi. Nice to meet you. Gigi. - I'm Joss.

    - 嗨,很高興見到你。很高興認識你。吉吉- 我是喬絲

  • If the internet hadn't come around,

    如果不是互聯網的出現。

  • what do you think beauty culture would be like?

    你覺得美容文化會是什麼樣子?

  • It really was very rare

    真的很難得

  • to see a boy in makeup or, you know,

    看到一個男孩在化妝或,你知道,

  • a brand stepping behind a transgender woman.

    一個品牌在變性女人背後踩了一腳。

  • I feel like the times kind of pushed that along,

    我覺得時代有點推波助瀾。

  • but I also feel like the internet did.

    但我也感覺到,互聯網做到了。

  • Because along with these beautiful, stunning looks

    因為隨著這些美麗的,令人驚歎的外觀

  • that are being created are also these stories

    正在創造的也是這些故事

  • that are being told by the people doing them.

    正在做的人告訴他們的。

  • I have felt for a very long time now

    我已經感受了很久

  • that I was a girl trapped inside of a boy's body.

    我是一個女孩被困在一個男孩的身體裡。

  • I'm really excited just today to talk about my mom.

    我真的很激動,就在今天說說我的媽媽。

  • Ah! This literally smells like her.

    啊,這簡直就是她的味道。

  • I think that that instantly kind of connects you in a way

    我認為,瞬間那種連接你的方式。

  • where it's no longer fan and talent.

    在這裡,它不再是粉絲和人才。

  • It's literally family and, like, friend.

    這是字面上的家人,也是,朋友。

  • Cleo: And that's what the online community feels like sometimes,

    克萊奧這就是網上社區有時的感覺。

  • a group of friends all getting ready together

    簇擁而至

  • and swapping tips.

    並交換心得。

  • Consumers are more informed than they've ever been.

    消費者比以往任何時候都更瞭解情況。

  • They can take these tools and change the way

    他們可以利用這些工具來改變

  • they present themselves to the world.

    他們向世界展示自己。

  • But if you look at it another way,

    但如果你換個角度看。

  • then it's this constant cycle

    循環往復

  • that ultimately is costing women

    最終使婦女付出代價的

  • big chunks of their paycheck,

    大塊的工資。

  • but also something that's more valuable,

    但也是更有價值的東西。

  • which is the space in their mind.

    也就是他們心中的空間。

  • Cleo: If you're like me,

    克萊奧如果你像我一樣。

  • you're spending hours on your phone every day.

    你每天花在手機上的時間。

  • Last week I spent six and a half hours on Instagram.

    上週我在Instagram上花了六個半小時。

  • Which means we're constantly faced

    這意味著我們要不斷面對

  • with images of other people

    帶著別人的形象

  • to compare ourselves to.

    來比較我們自己。

  • And a lot of the time, with the advent of filters,

    而很多時候,隨著過濾器的出現。

  • those images are full of subtle, little changes,

    這些畫面充滿了微妙的小變化。

  • like this skin smoother I've been using.

    喜歡這個皮膚光滑的我一直在使用。

  • And if everyone around you

    如果你身邊的人

  • is making subtle tweaks to their face,

    正在對自己的臉進行微妙的調整。

  • it can warp your understanding of yourself

    它可以扭曲你對自己的理解

  • and how you fit in.

    以及你如何適應。

  • If you're thinking, sure,

    如果你在想,當然。

  • but we've always compared ourselves to pretty people.

    但我們總是把自己比作漂亮的人。

  • That's true, but there's evidence to suggest

    這是真的,但有證據顯示

  • it's even more concerning online.

    在網上更是備受關注。

  • One study found it made women feel worse

    一項研究發現,它使女性感覺更糟

  • when they compared themselves

    自比

  • to beautiful peers on social media

    在社交媒體上向美麗的同行們展示

  • as opposed to beautiful celebrities in traditional media

    相對於傳統媒體上的美女明星而言

  • like magazines and in movies.

    如雜誌和電影中。

  • Researchers think that's because our peers on social media

    研究人員認為,這是因為我們在社交媒體上的同行們。

  • feel like more relevant comparisons.

    感覺更有針對性的比較。

  • They feel more like us.

    他們感覺更像我們。

  • And then there's all the likes and comments.

    還有就是所有的點贊和評論。

  • Another study found that seeing someone leave a compliment

    另一項研究發現,看到別人留下的讚美之詞

  • like, "You look amazing!"

    就像,"你看起來棒極了!"

  • on a pretty woman's photo on Instagram,

    在Instagram上的一張漂亮女人的照片上。

  • made the viewer less happy with their own body.

    讓觀眾對自己的身體不太滿意。

  • I leave comments like that on my friends' posts all the time,

    我經常在朋友的帖子上留下這樣的評論。

  • and I really didn't realize it was having this effect.

    我真的不知道它有這樣的效果。

  • It makes sense that the more we compare ourselves to good-looking people,

    我們越是和好看的人比較,越是有道理。

  • the more dissatisfied we are, and the more beauty work

    越是不滿意,越是做美工。

  • it feels like we have to do to keep up.

    感覺就像我們必須要做才能跟上。

  • And I should also say,

    我還應該說。

  • I'm wearing makeup on a professionally lit set.

    我在專業的燈光下化妝。

  • So, I have no high horse here.

    所以,我在這裡沒有什麼高招。

  • This says, "Youth activating concentrate."

    這句話說的是:"青春激活濃縮"。

  • Because there's a 23-year-old inside me.

    因為在我心裡有一個23歲的人。

  • You just have to activate it with something like this.

    你只需要用這樣的東西激活它。

  • I do use this often.

    我確實經常用這個。

  • 'Cause it feels really good. It's super cold.

    因為這感覺真的很好。它是超級冷的。

  • Cleo: What is its objective?

    克萊奧它的目標是什麼?

  • I'm sure it does nothing.

    我相信它什麼都不會做。

  • Emma: Skincare is really expensive.

    艾瑪:護膚品真的很貴。

  • My facial oils are an investment,

    我的面油是一種投資。

  • and it's just never-ending in the name of self-care.

    而這只是永無止境的以自理為名。

  • I see these lines, and they're just gonna get worse and worse and worse.

    我看到這些線,他們只是會得到 越來越差,越來越差。

  • And I should actuall y love them and accept them

    我應該愛他們,接受他們。

  • because they're lines that are actually the result of my life.

    因為它們是線,其實是我生活的結果。

  • But they really, really bother me,

    但他們真的,真的讓我很困擾。

  • and now it's the first thing that I see.

    而現在,它是我看到的第一件事。

  • I see my boyfriend just roll out of bed

    我看到我男朋友剛從床上滾下來

  • and take a shower and go to work.

    然後洗個澡就去上班了。

  • And when I watch him do that

    而當我看著他這樣做

  • I wonder, you know, not why can't I do that,

    我想知道,你知道,不是我為什麼不能這樣做。

  • but why does it feel so bad when I do?

    但為什麼當我這樣做的時候感覺如此糟糕?

  • - Hello. - Hey.

    - 你好啊- 嘿,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說,我是說。

  • So we're gonna talk about the bigger context here.

    所以,我們要在這裡談談更大的背景。

  • - Okay. - Recently, a group of computer scientists

    - 好吧 最近,一群計算機科學家

  • figured out a way to analyze the language

    想出了一種分析語言的方法

  • that writers use when they describe men and women

    鴛鴦戲水

  • in three and a half million books in English.

    在三百五十萬冊英文書籍中。

  • We're talking about both nonfiction and fiction books.

    我們說的是非小說和小說書。

  • So what they did is they pulled out the 200 adjectives

    所以他們所做的是他們拿出了200個形容詞。

  • that were most uniquely used to describe men and women.

    最獨特的用於描述男人和女人的東西。

  • And what they found was that of those words,

    而他們發現的是,這些話的。

  • the ones used to describe women were twice as likely

    用來形容婦女的,比用來描述婦女的可能性高一倍。

  • - to be about their physical appearance or their bodies. - Mm.

    - 是關於他們的外貌或身體。- Mm.

  • Christophe: Pretty, fair, beautiful,

    克里斯托夫漂亮,公平,美麗。

  • lovely, charming--

    可愛的,迷人的 -

  • those are all kind of words describing appearance.

    這些都是形容外表的詞語。

  • Whereas like faithful, responsible, grand, worthy, adventurous,

    而像忠實、負責、隆重、值得、冒險。

  • these are all, like, character judgments

    這些都是一樣,性格判斷

  • - of who someone actually is. - Mm-hmm.

    - 的人實際上是誰。- 嗯哼。

  • And these are books that were published between the years

    而這些書都是在這幾年間出版的。

  • 1500 and 2008.

    1500和2008年。

  • So what about today?

    那麼今天呢?

  • Well, in 2017, the Pew Research Center

    那麼,在2017年,皮尤研究中心

  • did a survey of American adults,

    做了一個美國成年人的調查。

  • and they asked this really interesting question, which was,

    他們問了這個非常有趣的問題,這是:

  • "What traits do people in our society

    "我們社會的人都有哪些特點

  • value most in men and in women?"

    男人和女人最看重的是什麼?"

  • - Okay. - Now, this was an open-ended question,

    - 好吧 這是個開放式的問題。

  • meaning people could write anything.

    意思是人們可以寫任何東西。

  • But you guys are gonna do

    但你們要做的是

  • the multiple choice version.

    多選版。

  • What do you guys think the top six responses were?

    你們覺得前六名的回答是什麼?

  • Strength and toughness I feel like is not gonna be

    力量和韌性,我覺得是不會的。

  • on the female list for what people value.

    在女性榜單上,人們重視的。

  • - Yeah, that's gotta be off the list. - And ambition.

    - 是啊,這得是關閉的名單。- 和野心。

  • People hate those things in women.

    人們討厭女人身上的那些東西。

  • Wow, it's just so hard to listen to this.

    哇,這話聽著真難受。

  • Just think of really ( bleep ) up--

    只要想想真的(嗶)了------。

  • You both have six down. You good with them?

    你們兩個都有六個人倒下了。你能搞定他們嗎?

  • All right, should Joss and I rearrange?

    好吧,我和喬斯要不要重新安排?

  • So the top answers for women were

    是以,女性的首要答案是

  • physical attractiveness, and then empathy,

    身體的吸引力,然後是同理心。

  • nurturing, and kindness.

    培養,和善良。

  • The top answers for </