You have to watch this nominee Oscar winner were important.

你要看這個提名奧斯卡獎得主都很重要。

No, I'm not true Story.

不，我不是真實的故事。

Cameo way Got guns, but you know it's gonna get for an Oscar.

有槍，但你知道它會得到一個奧斯卡獎。

Looks familiar, right?

看起來很熟悉，對吧？

Well, welcome to awards season.

好了，歡迎來到頒獎季。

Oscar buzz is a buzzing, and we see the trailers to prove it.

奧斯卡的風頭一時無兩，我們看到的預告片就可以證明這一點。

But have you ever wondered if there's a formula for crafting an Oscar bait trailer each year in order to lobby Oscar voters?

但你有沒有想過，為了遊說奧斯卡選民，每年精心製作奧斯卡誘餌預告片，是否有一套公式？

Studios spend an additional 3 to $10 million for film.

影視公司為電影多花300萬到1000萬。

Why would a studio wanna win an Oscar So bad Academy?

為什麼一個電影公司要獲得奧斯卡獎那麼糟糕的學院獎？

In previous years, best picture nominees could see a bump of up to 90% increases in box office sales.

在往年，最佳影片提名者的票房銷量最高可以有90%的增長。

But since 2013 no best picture has made more than seven million at the box office after winning an Oscar.

但自2013年以來，沒有一部最佳影片在獲得奧斯卡獎後票房超過700萬。

So while the Oscar bump may bring less box office money than it used to, it's still all about the Prestige one.

所以，雖然奧斯卡的凸起可能帶來的票房比以前少了，但仍舊都是威望的一個。

Amazon's Manchester by the Sea or Netflix's Roma are best picture nominees and even win in other categories.

亞馬遜的《海邊的曼徹斯特》或Netflix的《羅馬》都是最佳影片提名，甚至在其他類別中獲獎。

It signals top filmmakers that streaming platforms are viable alternatives to the traditional studio system.

它向頂級電影人發出信號，表明流媒體平臺是傳統制片廠體系的可行替代品。

In short, Oscars have tremendous value.

總之，奧斯卡獎具有巨大的價值。

So what tools and tropes.

那麼什麼工具和典故。

Two trailers used to bait audiences into believing that they are worthy of an Oscar.

兩部預告片用來誘導觀眾，讓他們相信自己配得上奧斯卡獎。

We're gonna play a little wears Waldo.

我們要去玩一個小的穿Waldo。

You hear the truth?

你聽到真相了嗎？

We're gonna posit we're gonna see how many weekend identify Ready.

我們要假設我們要去看看有多少週末識別準備。

Women are everywhere.

女人無處不在。

We'll let them play golf and tennis now charged on the phone because you called me a skirt.

我們會讓他們打高爾夫和網球，現在在手機上充電，因為你叫我裙子。

You can separate there.

你可以在那裡分開。

So we got what big issue Oscar loves films that make a point of changing hearts and minds.

所以我們得到了什麼大問題奧斯卡喜歡的電影，讓人改變心態。

So whether it's addressing racial inequality, gender discrimination, rampant sexism or other hot button social issues, trailers bring subtext to the forefront.

所以，無論是解決種族不平等、性別歧視、性別歧視猖獗還是其他社會熱點問題，預告片都會把潛臺詞帶到最前沿。

So you know, just what Change your supporting by seeing the film.

所以，你知道，只是什麼 改變你的支持看電影。

Wait, am I gonna be the story?

等等，我要成為故事的主角嗎？

No, no, I'm gonna be the story.

不，不，我要成為故事。

Nobody stops.

沒有人停止。

Whoa!

哇！

Prosthetic action.

假體動作。

Make a formative.

做一個形成性的。

Whether it's drastically gaining or losing weight or adding jaw dropping prosthetics, Oscar worthy films are no stranger to actors taking their performances to the next physical level.

不管是大幅度增重還是減重，還是加裝令人瞠目結舌的假肢，奧斯卡價值連城的電影中，演員們都不陌生，他們會把自己的演技提升到一個新的身體層次。

And those transformations air usually revealed an Oscar bait trailers as an additional selling point audio ready to go to war.

而這些轉變空氣中通常透露出一個奧斯卡誘餌預告片，作為一個額外的賣點音訊準備開戰。

Oh yeah, All right.

哦，是的，好吧。

So we've gotten bombshell, which is a little different than the next trailer, which is going to be heartwarming, but a biopic.

所以我們已經得到了炸彈，這和下一個預告片有點不一樣，下一個預告片會很溫馨，但卻是一部傳記片。

What is it?

什麼事？

Would you be mine?

你會是我的嗎？

Put your mind, please.

把你的思想，請。

Vote my neighbor.

投票給我的鄰居。

You got the shot of tea, Hank.

你喝到了茶，漢克。

Right here, Mr Rogers.

就在這裡，羅傑斯先生。

Card again.

又是卡。

Do you consider yourself a hero?

你認為自己是英雄嗎？

Truth, as I say, is stranger than fiction.

我說過，真理比虛構更奇怪。

So it's no wonder that the Oscars, often on her filmmakers for mining the history that informs our present.

所以，這也難怪奧斯卡，經常對她的電影人挖掘歷史，告知我們現在。

In fact, since 2010 30 best picture nominees were based on it.

事實上，自2010年以來，有30部最佳影片的提名都是基於它。

So we're sticking along the lines of Based on a true story.

所以我們堅持根據真實故事改編的思路。

Things have gotten A with Friends Academy Award, where Robin Dinero Pacino I Can't Do It.

事情已經得到了A與朋友奧斯卡獎，羅賓-丁羅-帕西諾我做不到。

It is his with three Academy Award winners in a row.

這是他與連續三屆奧斯卡獎得主。

And, of course, one of the easiest ways to lure audiences is to make a point of showcasing all the star power of film has to offer.

當然，吸引觀眾最簡單的方法之一，就是把電影的明星力量全部展示出來。

Every single trailer we've seen has been a quote unquote Oscar, baby, what is it about them that they're trying to get us to do?

我們所看到的每一部預告片都是引而不發的奧斯卡，寶貝，他們到底想讓我們做什麼？

And did they succeed?

那他們成功了嗎？

I think to a large extent, they have succeeded because just upon watching these, I feel is, though I need to see them.

我覺得在很大程度上，他們已經成功了，因為剛看完這些，我覺得是，雖然我需要看。

It does create that fear of missing out and not being a part of the conversation.

這確實會讓人產生一種恐懼，害怕錯過，害怕不能成為對話的一部分。

And these air these look good.

而這些空氣這些看起來不錯。

They've struck the notes that I respond to and the draw me in.

他們打出了我響應的音符，吸引著我。

So while each Oscar bait trailer might not use the exact same formula there, definitely using the same ingredients Thean result obviously doesn't definitively translate toe Oscar winds.

是以，雖然每個奧斯卡誘餌拖車可能不會使用完全相同的配方有，絕對使用相同的成分Thean結果顯然不會明確翻譯到奧斯卡風。

But it engages you in the same way a winner would.

但它以同樣的方式吸引著你，一個勝利者會。

And while the right trailer could make just about anything seem, Oscar worthy audiences still have to actually like the movie itself.

而正確的預告片可以讓任何事情看起來，奧斯卡值得觀眾還是要真正喜歡電影本身。