B1 中級 美國腔 68 分類 收藏
開始影片後,點擊或框選字幕可以立即查詢單字
字庫載入中…
回報字幕錯誤
This video is sponsored by Skillshare.
The first 200 people to use the link in the description get their first two months free.
Uber is the highest-valued private company in the world,
More than Airbnb, SpaceX, and Lyft combined.
Every day, 15 million rides are taken across 600 cities in 78 countries -
Everywhere from the Southern Tip of Africa to the tiny town of Gridley, California - home
of the Red Suspenders Festival, I’m sure you’re familiar.
Uber is so successful because it’s so convenient.
Open the app and choose a ride - standard, or luxury, or, in India, rickshaw.
Soon, even flying taxi.
Afterwards, you rate the driver, and they rate you.
1 through 4 stars being the worst experience of your life.
And five stars, anywhere from Mostly Tolerable to Absolutely amazing.
I’m only slightly kidding: a 4.6 average can get a driver deactivated.
Still better than Netflix’s thumbs up or down, which is 80% sure I’ll like The Emoji
Movie,
To which, I say:
Finally, Uber calculates the price, it’s really very simple:
Start with the regular base fare, add the per minute rate multiplied by time spent in
car, plus distance times the per mile rate, all of which depend on the city.
A $40 ride in Tokyo costs $1.62 in Cairo.
Then add the booking fee, and possibly airport, toll, cancellation, cleaning, and lost item
fees.
UNLESS there are too many riders and not enough drivers, in which case multiply by a surge
price,
2, 3, or, on New Years Eve Two-Thousand-Eleven, seven times the normal price.
And as YoutUBERs have shown, algorithms can be manipulated:
If drivers log out at the same time, they create a shortage and trigger a surge.
Oh, it also uses machine learning to predict how much you’re willing to pay based on
route,
so maybe don’t call an Uber from the Burj Khalifa to The Bellagio, besides the fact
that you… can’t.
Even despite this, Uber is almost always cheaper, faster, and easier.
It took the most outdated, inefficient industry,
sprinkled in something called “Technology”
and completely reinvented the wheel.
Oh, come on, you should know by now, there’s always a twist…
In the 1930’s, The Great Depression… happened.
It wasn’t great, but it was depressing.
Every fourth American was unemployed and desperate for work.
Especially low-skill, low barrier-to-entry jobs,
But, YouTube hadn’t been invented, so, they drove taxis - lots and lots of taxis.
Meanwhile, fewer people could afford a ride.
And, as I was taught by a monopoly educating me about the danger of monopolies, When this
line goes up, and this ones goes down, prices fall and drivers get angry.
Like, violent protests in the street angry.
So New York City wrote the Haas Act.
Now, to legally operate a taxi, you’d need one of 17,000 licenses called medallions.
But 81 years later, with a million more people, it’s only 13,000.
You can see the problem.
The number of medallions issued is more political than it is practical.
Before, extreme competition made prices unsustainably low.
Good for riders, bad for drivers.
And then, the pendulum reversed - too little competition made taxis expensive and inefficient
- bad for riders, good for drivers.
One medallion, the right to operate a single taxi, was once worth over a million dollars.
But advice like this hasn’t aged so well.
Because: Uber happened.
Its drivers flood the market by not requiring medallions, draining their value.
High competition, low prices, and angry calls for regulation - Sound familiar?
This time, we aren’t in an economic depression, but many households are, which means lots
of drivers.
For you and I, Uber is revolutionary - the low prices of last century plus the magic
of these things.
And for drivers, well, yes and no…
If you ask Uber what the average driver makes an hour, they point you to this study: $19.19.
Another says 21.
Not too bad - unless, you look under the hood.
What they don’t include are the car, its depreciation, maintenance, gas, and some of
the insurance.
Adjust for these and things aren’t so rosy -
This study estimates the median hourly profit is eight fifty five before taxes,
less than minimum wage for 54% of drivers.
8% actually lose money.
You might say: But Uber is supplementary - a quick way to make extra cash between jobs.
And, that’s mostly true, about 60% have another primary income.
Plus, unlike taxis, who are even legally required to wear black socks in LA, with Uber, you
have some freedom.
But the reason people don’t drive more might only be they can’t.
Because Uber considers its drivers not employees, but independent contractors.
Employees are entitled to minimum wage, gas reimbursement, overtime, breaks, collective
bargaining, paid leave, and health insurance,
Which would cost the company about 4 billion dollars a year.
So they’re extremely careful to call drivers “partners”, and itself, not a transportation
company, but a “platform” -
Simply connecting riders to drivers, who decide when to work, what to wear, and so on.
But, Uber controls the prices.
And that’s the catch - if drivers are just independent businesses, Uber setting their
fares could be considered price fixing.
So, which are they?
That depends on who you ask and when, and the answer will shape the future of the industry.
But something doesn’t add up, The golden age for drivers came from regulating competition,
the same regulation Uber spends millions of dollars fighting.
Going back to the days of high competition and low prices.
But …why?
If Uber takes a cut from drivers, their interests should be the same.
Regulation, of course, slows its growth, but there’s also another reason:
Drivers compete - but Uber makes the same commission regardless of who picks you up.
Uber makes more money with more drivers.
But drivers want the opposite - less competition.
They look like other platform-vendor relationships - Amazon and its sellers, Apple and app developers,
Both of which need their vendors - if YouTube leaves the app store, Apple can’t replace
it.
But drivers are drivers - Uber needs them - but no one in particular; they’re disposable.
Something like 96% stop driving for the company in their first year.
The two seem economically intertwined, but as long as Uber can find more drivers, they
can keep fares unsustainably competitive with rivals.
The real winners of the Haas Act weren’t cabdrivers, who couldn’t afford million
dollar medallions, but their owners.
Instead of drivers giving away their first $100 a day to rent a medallion, now it’s
25% all day.
For many drivers, it’s still a very welcome and useful opportunity, but it isn’t quite
the groundbreaking revolution promised.
And it may not last…
On paper, Uber has the perfect business model:
Its huge network of drivers dominate the globe,
but it need not buy a single car or gallon of fuel.
All perk, and no work.
Something thousands of startups desperately try to emulate.
Most of which belong on Flopstarter, with products like the TIMELESS watch, which…
doesn’t tell the time.
So how did Uber lose four and a half billion dollars last year?
That’s 12 million dollars a day!
Many startups sacrifice profit for growth, But Uber is nine years old.
Facebook made money after two.
The company’s biggest problem may not be its legality, or controversy although there’s
plenty of that, but basic holes in its business model.
The magic of so many companies is the network effect.
Every new customer makes it that much easier to get another.
You join Facebook because Steve is on it, Kim joins Facebook because you are, and so
on.
For Uber though, this is only regional.
More drivers in New York does nothing for Beijing.
In fact, it failed in all of China.
Every city is a new chicken-and-egg problem:
Drivers need riders before they’ll drive, and riders need drivers before they’ll ride,
I do not like them, Sam-I-Am.
I do not like green eggs and - oh.
This helps keep prices low, and profits, nonexistent.
It’s inescapable and leaves only one path for Uber: self-driving cars.
Remove the driver, remove the money-eating machine.
But it means competing with the technology of Google and the auto-expertise of GM.
Either it’ll transform into one of the biggest transportation companies in the world, or,
it’ll be the end of the road.
It plans to go public next year.
which’ll be fascinating to watch, doubly so if you understand the basics of the stock
market.
A great way to learn is with Skillshare.
This course explains investing, starting with the basics.
And its taught by my friends over at Business Casual, a great channel I’ve collaborated
with before.
I’ve personally watched the course, and it really is a nice, concise introduction.
Better yet, it’s presented in a series of well-produced, animated videos, you’re not
watching someone talk over a Powerpoint.
And that’s what’s so great about Skillshare - you learn from experts, in a way that you
actually want to keep going back to.
It pays to invest in yourself today so you can be a good investor tomorrow.
Maybe you’re inspired to start your own business, or just see what it’s like,
Classes like this one cover how an idea becomes a business, and how you can get into the entrepreneur
mindset.
There are over 20,000 courses, from cooking to making animating videos like this one.
A premium membership gives you unlimited access to all of them, and the first 500 people to
use the link in the description get 2 months totally free.
Thanks to Skillshare for supporting this show, and to you for listening.
Oh by the way - I hope you like the new logo as much as I do.
I’d love to hear from you on my newly improved subreddit and Discord.
提示:點選文章或是影片下面的字幕單字,可以直接快速翻譯喔!

載入中…

Uber 的經濟模式

68 分類 收藏
urocissa_caerulea 發佈於 2020 年 8 月 1 日
看更多推薦影片
  1. 1. 單字查詢

    在字幕上選取單字即可即時查詢單字喔!

  2. 2. 單句重複播放

    可重複聽取一句單句,加強聽力!

  3. 3. 使用快速鍵

    使用影片快速鍵,讓學習更有效率!

  4. 4. 關閉語言字幕

    進階版練習可關閉字幕純聽英文哦!

  5. 5. 內嵌播放器

    可以將英文字幕學習播放器內嵌到部落格等地方喔

  6. 6. 展開播放器

    可隱藏右方全文及字典欄位,觀看影片更舒適!

  1. 英文聽力測驗

    挑戰字幕英文聽力測驗!

  1. 點擊展開筆記本讓你看的更舒服

  1. UrbanDictionary 俚語字典整合查詢。一般字典查詢不到你滿意的解譯,不妨使用「俚語字典」,或許會讓你有滿意的答案喔