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  • Hi, my name is Stefan, and I'm a Monetization Strategist here at YouTube.

    嗨!我是 Stefan,是 YouTube 的營利策略師。

  • The question I often hear from creators is: "When can I start making money on YouTube?"

    我最常被創作者們問到的問題是:「我什麼時候可以從 YouTube 賺錢?」

  • So I'm going to explain the basics of what you need to know to start earning money with your YouTube channel.

    所以我這支影片會說明創作者要如何用 YouTube 頻道賺錢。

  • [Making money on YouTube]

    [用 YouTube 賺錢]

  • Before you can earn money on your channel, you need an audience.

    在你的頻道開始賺錢之前,你需要建立起你的觀眾群。

  • Now, to build an audience, you need to make consistent videos that viewers really like watching.

    而要建立觀眾群,你就需要持續生產觀眾喜歡看的影片。

  • And, like anything on YouTube, it's important that your videos follow YouTube's Community Guidelines.

    並且要確保你的影片內容遵守 YouTube 的「社群規範」。

  • After that's all working for you, you can apply to join the YouTube Partner Program, or YPP, which lets creators monetize their videos on YouTube.

    一旦你有了觀眾,並且創作符合 YouTube「社群規範」的影片,你就可以申請加入 YouTube 合作夥伴計劃(YPP)。這項計劃專門幫助創作者把在 YouTube 的影片流量變現。

  • To qualify for YPP, you need to be in good standing with YouTube and have 4,000 valid public watch hours in the previous 12 months and at least 1,000 subscribers.

    不過,在加入 YPP 計劃前,你的頻道得先達到計劃申請門檻,也就是在 12 個月內累積 4,000 個觀看時數和至少 1,000 名訂閱者。

  • Now, we've set these thresholds because we want creators to be good citizens on the platform.

    我們之所以訂立這些門檻,是為了確保創作者善用我們的平台創作優質的內容。

  • And these requirements ensure our teams have enough information to really review your channel.

    同時,也讓我們的團隊成員有足夠的資訊來審核你的頻道。

  • Note you can only apply to YPP after you cross the watch hour and subscriber thresholds.

    注意,你只有在達到我們設定的門檻後才可以申請加入 YPP 計劃。

  • We'll keep you updated on your progress towards hitting these thresholds in the Monetization tab in YouTube Studio.

    你可以隨時在 YouTube 工作室的「營利」選單檢視自己申請加入 YPP 的資格。

  • You can also choose to be notified with an e-mail once you're eligible to apply.

    我們也會在你符合申請資格時,傳送電郵通知你這個好消息。

  • Once your channel does hit these thresholds, you'll need to sign the Partner Program terms and sign up for a Google AdSense account.

    一旦你的頻道符合申請資格,你需要簽訂夥伴計劃的條款,並註冊一個 Google AdSense 的賬號。

  • After all of these steps are completed, then your channel will be reviewed against our policies.

    完成以上步驟,我們就會審核你的頻道。

  • And if everything looks good, you can start earning money from ads and from YouTube Premium subscribers watching your content.

    如果一切資格符合我們的規定,你就可以從影片中置入的廣告獲得收益分潤以及從 YouTube Premium 付費用戶觀看你的內容中獲利。

  • Also, once you're approved for the YouTube Partner Program, there are other revenue streams besides ads that you can tap into.

    當你獲准加入 YPP 計劃後,除了廣告收益分潤,你也可以擁有其他的管道可以營利。

  • Things like Channel memberships or Super Chat.

    例如頻道會員功能或「超級留言」。

  • As long as you meet their criteria and they're available in your country.

    只要你符合申請頻道會員功能和「超級留言」的資格,而且這些功能支援你所在國家或地區。

  • So that's the program in a nutshell.

    以上是 YPP 計劃的簡介。

  • Now I'm gonna walk you through some of the most common questions we get.

    接下來,我會說明一些常見問題。

  • The first is around channel reviews.

    首先,是關於頻道的審核工作。

  • Say you think your channel qualifies for YPP but it hasn't been reviewed yet.

    如果你覺得你的頻道符合 YPP 申請資格,但目前還沒獲得我們審核。

  • Well, we usually get back to you in about a month once you hit the review thresholds.

    請不要擔心,一旦你達到申請門檻,我們會在一個月內回覆你。

  • But you can find more about your status on the Monetization page in YouTube Studio.

    與此同時,你可以在 YouTube 工作室持續追蹤你的申請進度。

  • Until then, keep making great content and focusing on building your audience.

    然後繼續產出優質內容和建立你與觀眾的連結。

  • Another question that comes up: "What if your channel isn't approved?"

    下一道問題,萬一你的頻道審核不通過怎麼辦?

  • If you're not approved for YPP, it's likely because your channel doesn't meet the YouTube Partner Program policies and Community Guidelines.

    要是你 YPP 計劃申請不通過,很可能是因為你的頻道不符合 YPP 的政策及「社群規範」。

  • In which case, you can re-apply again in 30 days, as long as you still meet the watch hour and subscriber thresholds.

    在這種情況下,只要你的時數和訂閱者依然符合我們的門檻,你可以在 30 天內重新提出申請。

  • Before you re-apply, we suggest you read through these policiesthere're some links in the video description.

    不過,在你重新提出申請前,我們建議你仔細閱讀以下政策規定。我把連結放在資訊欄方便你們閱讀。

  • And go to the Monetization page in your account and review your videos with our YouTube Partner Program policies and Community Guidelines in mind.

    然後點擊你賬戶的「營利」功能,檢查你過去的影片,是否符合 YPP 的政策和「社群規範」。

  • The next step is to edit or delete any videos that violate these policies.

    下一步,則是編輯或下架任何違反我們政策的影片。

  • Once you're successfully in the program, creators often ask: "Do I have to meet this threshold every year?"

    申請加入 YPP 計劃成功後,創作者通常會問:「那我需要每年都達到原規定的觀看時數和訂閱人數嗎?」

  • The short answer is, no.

    答案是,不用。

  • However, you do need to stay active with uploads and community posts.

    不過,你要持續上傳影片和貼文。

  • If you're inactive on your channel for 6 months and fall below the threshold, we may remove your channel from the Partner Program.

    如果你的頻道連續 6 個月都不活躍,而且觀看時數和訂閱人數少於我們所訂定的門檻,我們可能會撤銷你夥伴計劃的資格。

  • Stay tuned to this channel and the Creator Academy for more insights, including how to get the most out of ads and other monetization features.

    想知道更多詳情或學習如何賺取更多廣告收入及了解營利功能,留守這個頻道和創作者學院。

  • Thanks, and bye for now.

    感謝你的收看,我們下次再會。

Hi, my name is Stefan, and I'm a Monetization Strategist here at YouTube.

嗨!我是 Stefan,是 YouTube 的營利策略師。

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想成為 YouTuber? YouTube 賺錢密技大公開! (Intro to Making Money on YouTube)

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    Annie Huang 發佈於 2020 年 09 月 23 日
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