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What's the difference between a MOVIE PIRATE and a MUSIC PIRATE? Booty. Lots and lots of
booty.
Hey everyone, Laci Green here for DNews. Until this week, I've kiiiind of lumped pirates
of all kinds into one category. Well, maybe with the exception of separating pirates at
sea from pirates at a computer....little less violent, yaknow?
This week, a new study published in the Journal of Behavioral and Experimental Economics found
that there ARE actually some significant differences between the group of people that pirate mostly
movies and the people that pirate mostly music. The biggest difference is that movie pirates
still spend a lot of cashola on the *legal* enjoyment of movies. Not so much the case
for music pirates. Those who pirate movies are also, on average: wealthier, more likely
to live in a city, more willing to cut down the piracy if they believe it's hurting the
industry, AND are also are less likely to believe they'll get caught than music pirates.
Why the divide between the two groups? The scientists believe it forms out of the technological
demand of illegally downloading movies. As in: it's a little harder to do. You have to
figure out how to torrent, you have to know how to play it back, and then there's also
the issue of storing lots of large files. They believe this is why movie pirates tend
to be a little more technologically savvy than music pirates.
The fact that movie pirates spend more money on legal content shouldn't come as a huuuuge
surprise. Several studies have found that people who pirate spend more money on media
than people who purchase everything legally -- about 30% more in fact. The idea is that
pirates are just bigger consumers of media, period.
So, what could this meannnnn? Well, for one it busts the myth that pirates are just people
who don't want to pay for things. They do pay for things, especially movie pirates,
just not EVERYTHING. A few other thoughts: the fact that movie pirates still buy *so
much legal content* and *are willing to cut back* suggests that CONVENIENCE might play
a role in pirating. It's there, readily available, while the legal alternative isn't. Maybe it's
not available legally online, maybe it's only available in another country, maybe you have
to drive to go pick it up and rent it -- and when you're there, sitting on your couch,
the hassle (or impossibility) of those legal alternatives just aren't persuasive enough.
Another possible implication is that some movie pirating happens when people feel ripped
off. Like that one time I tried to rent The Hobbit when it first came out on iTunes and
it cost something like $15 for 1 play and 24 hours. Or, for instance, if the pirate
believes there's a good chance the movie will be terrible and doesn't want to fork over
14 bucks to see a crappy movie. It's not that they don't HAVE the money, it's that they
don't feel like it's WORTH the money.
SO! What do YOU FOLKS make of this study? Why might pirates buy more content? And for
those of you interested in legal content AND helping out the show, you can get a free audiobook
at audiblepodcast.com/dnews. Awwwww yeah, get your Hobbit fix thataway. Thanks for joining
me, I'll cya next time.