*action music*

*動作音樂*

Imagine paying for an advertisement to be shown but even though no one watches it you still have to pay [for] it on

想像一下，一個付費廣告雖然被顯示，但即使沒有人會看它，你仍然須付廣告費

TV. You can actually never know if someone is watching your advert

實際上，在電視上你可以永遠不知道有沒有人在看著你的廣告

Maybe there are taking a piss.. maybe arguing with their wife.. eating being distracted

也許他們正在小便，也許他們正與妻子爭論，正在吃東西，分心

Whatever, you still have to pay for the ad to be shown well on YouTube

無論如何，你還是要支付YouTube上廣告展示的費用

It doesn't work like that, if you don't watch the entire ad or for at least 30 seconds

但在youtube,這是不同的

You don't have to pay anything. No money is basically lost, so it seems pretty safe...

若人不看完那些廣告，你便不用給錢

To advertise on YouTube *laughes* at least it seems pretty great if you ask me advertising on YouTube can give you a wider reach than any

所以於YouTube賣廣告很安全

TV Network could. If your target

Youtube 比電視網絡更能賣好你的廣告

Consumer is 18 to 34

例如你的目標消費者是18至34

YouTube has a Wider reach than any TV network than any cable TV network and according to a research conducted by Google

YouTube擁有比任何電視網絡比任何有線電視網絡更廣泛的覆蓋率

May be a little biased *laughes* but [they] found that in eighty percent of cases, ads

可能有點偏頗* 笑 * 但（他們）發現的情況下，廣告

That were shown on YouTube as opposed to TV were eighty percent

在YouTube上顯示，而不是電視

More effective to drive towards a sale, and you know I may be [a] little biased as well

更有效地驅動向銷售。

But I believe that fact because on Youtube you can target your consumer much much easier. You got demographics geographics time of day

你知道我也有點偏頗。 但我認為這是事實。因為您在YouTube上可以針對你的目標消費者。

Retargeting of ads and base of interest ads, which have shown to be highly effective

你有一天的人口地理學時間，這表明廣告和興趣相關的廣告，基地的重定位是非常有效的

YouTube doesn't just know who your target consumer is they know what they like,

YouTube不只是知道你的目標消費者，他們知道誰他們喜歡什麼，

What their behavior [is] like and you can reach them directly not not guessing

他們的行為是什麼樣的，你可以直接到達他們

and let's say you want to buy the

不只是推測

Product that you see in the advert what you gotta do you gotta walk outside and go to the store?

好，讓我們說你要購買產品。你在你要做的，你得什麼走出門，去商店買？

ridiculous you can just click on the ad

可笑的，你只要點擊該廣告。

and buy it there :)

在那裡買它

So simple, man advertising on YouTube seems like the greatest thing ever I know. But wait..

就這麼簡單，在YouTube上做廣告的人似乎是最正的事，我知道啊。可是等等

There's more! on TV ads, You gotta pay a certain amount to get your ads

還有更多的電視廣告，你得支付一定金額，讓您的廣告被播出

shown all right, and it could be

相當昂貴。但在YouTube上，如果你願意支付一美元來宣傳，你付一塊錢就可以了。

Pretty expensive. Well on YouTube if you want to pay a dollar to advertise you pay a dollar that's all you got to do

是有沒有限制的。

there's no limit and

比方說，你要付出億5000萬就可以付5000萬元。沒有人會阻止你

Let's say you want to pay a million 50 million you can pay 50 million. No one's going to stop ya

好了，那麼你在它為什麼不花一些錢。因為如果你YouTube上投放廣告，你還可以支持獨立

All right, why not spend a little extra while you're at it. Because if you advertise on Youtube, you're also supporting independent

創作者，世界各地的人也可以獲得YouTube上的意見

Creators all across the world you can also get organic views on YouTube

嘿，你是甚麼意思？你知道那些舊的廣告嗎？

Hey, what do you mean with that well you know those old spice commercials?

商業機構：我有一個Errrrrrrr兒子！

Commercial: I have a SOOOOON >:D !

觀看次數以百萬計，你不會開電視去看，而是去到YouTube觀看

Millions and millions of views, you don't turn on the television hoping that you'll see one you go to youtube to watch it

你基本上是讓人們免費看你的廣告

You're basically getting people to watch your advertisement for FREE!

哇

WOW!

YouTube廣告好像很驚人

*megaphone* Youtube advertising seems amazing!

為什麼我不打廣告呢？但菲利克斯，我聽說

Why is why would I possibly never advertise there? But Felix, I've heard that

於YouTube上投放廣告是不安全的

It's not safe to advertise on YouTube

那裡有一個種族主義的視頻

There is a racist videos out there!

如果我的廣告出現會怎樣呢？Youtube有極其嚴格的規定

and what if my ads appear on them? Youtube as extremely strict rules..

於貨幣化中，在很久以前已是嚴格的規定

on de-monetization even before this whole ad-pocalypse happened and ask ask any Creator

您談一下政治，您的視頻將被移除

And, You talk about politics your video will get de-monetized literally

我玩遊戲，即使一個沒有裸露的，無論如何它就會移去貨幣化（不能掙錢的意思）

I play a game with a single bit of sexuality in it like no nudity whatsoever it gets de-monetized

這是非常敏感的。這是一個非常嚴格的制度。這項工作十分到位

It's very sensitive. It's a very strict system. That's in place

就像我說的，即使這一切開始前，

and like I said even before all this outbursts and

人們都知道，如果可口可樂的廣告出現在我的視頻，這並不意味著，可口可樂是支持我的觀點無論是什麼

People know that if a coca-cola ad appears in my video that doesn't mean that coca-cola is supporting my views whatever they may be

這只是常識，人已經知道這一點

It's just common sense people know this already

它只是一個廣告，如果你要宣傳您在YouTube上可以接觸到

it's just an advert and if you want to advertise on YouTube you can reach out to

創作者，直接或通過其定位廣告獲取的視頻，然後在他們的視頻中投放廣告

Creators directly and Target your ad through them get a video done together and then run your ads across their video

特別是如果你想要做的廣告更真實的方式，你不能找到它。它不存在

Specifically if you want a more authentic way of doing advertisement you can't find it. It doesn't exist

我們可以直接對話，我們有聽我們的觀眾，他們關心我們說什麼，

we can talk directly-we have an audience that listen to us they care about what we say and

他們信任我們。 如果你害怕自己的廣告展示在錯誤的地方，

They trust us if you're scared of your ads showing up in the wrong place,

你可以通過分析看到

You can see through analytics

究竟你的錢是花在哪裡。哦，什麼，什麼呢？我不需要媒體告訴我一下。這太奇怪了

Exactly where your money is being spent. Oh, what, whats that? I don't need the media to tell me about that. That's so strange

這幾乎就像整個事情只是誇大了。

It's almost like the whole thing is just blown out of proportion

我可以在網上看，看到我的廣告被消耗在哪裡，花費在哪裡

I could just look online and see where my ads is being spent ad money is being spent on

怎麼樣，在你面前的電視不具有這功能，非常有趣的，如果YouTube不是最安全

How about that it's right there in front of you, TV doesn't have that, that's very interesting, and if Youtube wasn't even more safe

他們還說更為嚴格的規則和要花費你的廣告的錢創建者必須有在平台上超過10,000觀看次數

They added even stricter rules and for your ad money to be spent the creator has to have more than 10,000 views on the platform

從根本上消除任何人只上傳了任何東西，但卻有廣告。 因為比方說，如果一個公司新聞

Essentially eliminating anyone to upload anything and have ads on it. Because let's say if a news company

想帶

wanted to take

因為某些原因

for some reason

從其他公司的廣告，並將它們直接

advertisements from other companies and place them directly on..

不管出於什麼原因，放於有種族主義內容的影片中

racist content for whatever reason I can't think of.

他們再也不能再做到這一點。我認為這是有趣的

They can no longer do that. I think it's interesting

最近發生了百事可樂事件。 他們移除Youtube的廣告避免爭議

Recently what happened with Pepsi. They pull ads off from YouTube to avoid

並想出了一個廣告，他們大概花了數以百萬計

Controversy and came up with an advert that they probably spent millions and millions

數以百萬計的對與它失敗告終 它得到很多爭議，

and millions of dollars on and it flopped

因為它沒有反映現實。

it got a ton of controversy because it didn't reflect reality.

YouTube是殘忍和誠實， 是什麼樣的觀眾真的要反思。

YouTube is painfully honest and its reflection of what the audience really want.

如果你沒有在YouTube喜歡東西

If you don't like on something on YouTube

你會知道

You'll know

*笑*

*Laughs*

不僅是廣告攻勢

Not only was the advertisement offensive

但它也是非正品的人都知道這一點。為什麼？因為只要看看按厭惡的人數

But it was also un-authentic people know this. Why? Because just look at the dislike bar

我知道，這是一種愚蠢的指標，但它是匿名的!

I know, it's a kind of a stupid metric to bring up, but it's anonymous

表明這種類型的廣告做的方式是不再可靠

And it shows that this type of way of doing advertisement is not relevant anymore

媒體喜歡描繪的事物不再是現實的反映

"The way media like to portray thinks is no longer a reflection of reality" -Pewds 2k17