The common sense natural judge of everything that matters and is important and a reliable guide to existence

自然常識判斷一切事項，也是很重要的存在的可靠指南，但我們可能也意識到這並不十分的真實。

But we might also be realizing that isn't quite true

讓我們花一點時間提醒自己，有些主流媒體可能略有甚至非常錯誤的事情。

Let's take a moment to remind ourselves of some of the things that might be slightly or even very wrong with Mainstream Media

這是很容易做到的，沒有人能夠透過沒有點擊的頭條新聞，從廣告主或政府獲得錢，媒體必須吸引我們，它知道我們的頭腦是無助的面對這些標題。

It's pretty easy to do no one can pass such headlines without giving way to a click

我們期待媒體告訴我們什麼重要，但它主要關心什麼都會使我們興奮。

in order to gain money from advertisers or governments the media has to hook us in and it knows our minds are helpless in the

有時兩個類別一致在世界上最重要的，也許什麼也最令人興奮，但通常不是這樣的情況。

face of such headlines

我們建立了一個幾乎不可抗拒的吸引力，某些故事涉及權力、名聲、災難和性，但我們試圖讓你關心學校以及發展世界問題的貨幣供應。我們不是邪惡，它只是相當於我們對加工的糖，脂肪和鹽的致命弱點，媒體做一切，它可以利用這一點。

We look to the media to tell us about what matters, but it cares predominantly about what will excite us

在理論上，媒體在民主中發揮著非常重要的作用，它的目的是指導大眾觀眾參與社會上最大的問題，以便推動政治家做出必要的改變，但是媒體痴迷於醜聞無情地集中在幾個人的相當驚人的不端，而不是大的系統性失敗，很難以看到，遠遠不如性感描述，它給人的感覺，它是在小傢伙對大傢伙的一邊但遠遠不夠，醜聞奇數，重量級人物的犧牲，沒有和可靠地推動適當的大規模改進。

Sometimes the two categories coincide what's most important in the world [maybe] what's most immediately exciting too?

社會中的大多數問題都需要解決，但是通過不斷改變國家交談的話題，媒體要確保沒有什麼會成為優先事項，總是讓更多的錢讓某人害怕缺陷，病毒，爆炸，然後讓他們相同的正確評估面臨的危險和憂鬱地接受死亡和妥協，一般來說，使更多的錢讓人們憤怒和耐心地面對在人類的邪惡，面對錯誤或哲學的挑戰。它報告和冷漠條款關於通姦在好萊塢婚姻或模特兒的壞行為。

But usually that's not the case

它假裝關心所謂的越軌行為不承認，它在同一時間刺激觀眾最其中深藏在自己的良心會愛一個機會做什麼表面上的譴責。

We're built to have an almost irresistible attraction to certain stories involving power fame disaster and sex and yet

因此，媒體虛偽地滿足了我們的幻想，只有認為自己是正常和可敬的。它被稱為新聞，因為新聞癡迷於新的和重要的事情在一起但太多，只是發生了的觀念是遠為重要，發生幾千年前，有很多事情我們需要回歸。信息的最重要的部分不可能總是發生在最近24小時，因為新聞假裝。

We're tempted to yawn about schools developing world problems, and the money supply. We're not evil

當媒體處於嚴重的情緒時，它會給我們六千字的論文像是全球暖化，但只有少數人閱讀。

It's just the equivalent of our fatal weakness for processed sugar fat and salt and the media does everything it can to exploit this

這似乎是對烏托邦的嚴重和平庸之間的選擇。我們需要的是以最具有吸引力的方式提出最嚴重的問題，

In theory the media has a deeply important function to play in a democracy

僅僅讓嚴重的記者插上我們面前的重要故事是不夠的。他們需要努力工作，以獲得故事，然後也讓它令人興奮的令人興奮的最新從泰勒·斯威夫特。

It's meant to direct a mass audience to engage with the greatest problems in Society so as to push politicians to make necessary changes

有一個社會中的名人是沒有什麼錯，名人成為一個骯髒的話的原因是，我們在我們面前錯誤的名人，我們需要媒體惹惱人們名聲，但名聲做的高尚和好事，真正幫助一個國家，我們不需要擺脫名人。我們需要更好的品種

But as it is the media is obsessed with scandals it focuses relentlessly on the rather thrilling

我們喜歡認為我們有一個好的媒體，因為它是免費的。

Misdemeanors of a few people rather than the large systemic failings that are harder to see and far less sexy to describe

自由是一個奇妙的特權，毫無疑問，但它自己，它是什麼。我們需要一個不僅僅是自由的媒體，而且還能夠引導大眾觀眾了解自從柏拉圖正義，真理和智慧的日子以來，真正重要的是什麼。

It gives the population of feeling that it's on the side of the little guy against the big guy

Far from it the sacrifice [of] the odd bigwig [in] a scandal and nothing and reliably take our eyes of pushing for proper large-scale

improvements

Most problems in society take time to fix but by constantly changing the topic of National

Conversation the Media ensures that nothing will remain a priority for long

One always makes more money getting someone scared about bugs viruses

Explosions than getting them to a sane correct assessment of the dangers facing them and a melancholy acceptance of death and compromise in General

One makes more money getting people furious than patient before the challenges of writing or wrong or philosophical in the face of human evil

It reports in impassive terms about adultery in Hollywood marriage

Or the bad behavior of a model it pretends to care about so-called

Transgressions while not admitting that it's at the same time

Titillating the audience most of whom deepen their unconscious would love a chance to do what's being condemned on the surface the media therefore?

Hypocritically satisfies both our fantasies and on need to think ourselves normal and respectable

It's called the news because of an obsession with the notion that the new and important go together

But much that just happened is far less important that many things that occurred thousands of years ago

There are things we need that lie further back the most significant bits of information could not always have happened in the last 24 hours

as the news pretends

When the media is in a serious mood, it will give us six thousand word essays on Global warming

but [only] a handful of people read it seems the choice is either between a sexy and banal or the serious and

Starchy in the [utopia] what we need is the most serious issues presented in the most engaging ways

It's not enough [for] serious journalists to plunk the important stories before us

They need to work doubly hard to get the story and then also to make it exciting as exciting as the latest from Taylor Swift

There's nothing wrong with having famous people in a society the reason why celebrities

Become a dirty word is that we've got the wrong celebs in front of us. We need the media to anoint people with fame

But fame for doing noble and good things that really help a nation we don't need to get rid of celebrities. We need better varieties

We like to think we've got a good media because it's free freedom is a wonderful privilege. No doubt but on its own. It's nothing

We need a media that isn't just free but also good that is able to direct a mass audience towards

What truly counts which is as it's been since the days of plato

Justice truth and wisdom