Name: 3個文案練習。如何寫出簡短有力的銷售文案 (3 Copywriting Exercises: How to Write Short, Powerful Sales Copy)
Uploaded: 2021-01-14T11:04:09.000Z
Duration: 12 min 4 s
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動名詞

And for over 20 years, I have been obsessed with learning what it takes to turn dreams

You know, I started my company back in the day with no clue, no connections, no money,

and over time grew it into something spectacular.

I created the award-winning show, MarieTV, was named by Oprah as a thought leader for

the next generation, and wrote the instant number one New York Times bestseller, Everything

I've helped millions of people transform their businesses and lives.

Every week I'm going to help you take action and make the difference you were born to make.

But please do not expect anything about this podcast to be traditional.

We've got songs, weird sound effects, the occasional F bombs, maybe some fart jokes,

if you're lucky, and anything else that makes me laugh.

It's all fair game because this is The Marie Forleo Podcast.

If you do any kind of writing, today's episode is for you.

You're going to learn three simple copywriting exercises that will transform long, rambly

writing into copy that's short, powerful, and to the point.

Now, once we dive in, you're going to realize that some of your favorite brands already

Tired of hearing this after you hit publish?

Look, cricket sounds are great for nature lovers, but a nightmare for marketers, business

Here's the good news, you can replace the sound of crickets with this sound of raving

fans by improving one simple skill: copywriting.

Learning how to write simply, effectively, and in your unique voice will help you stand

out from the crowd, and most importantly, get you more sales, more opt-ins, and more

people who say, "I need exactly what you're selling."

If you're ready to write in a way that opens hearts and wallets, get your butt in The Copy

It's my flagship copywriting course that only opens up once a year.

You know, one of the biggest emotional blocks people have about their writing is being too

If you want to learn how to write in a way that is short and powerful and to the point,

Today's question comes from Julia who writes, "Hey, Marie.

I worry that nothing I write is interesting, or when I have something interesting to say,

For example, I write a weekly tip on my Facebook page, which should just be a couple of sentences

long, but always ends up being several paragraphs.

How can I keep my writing short, sweet, and to the point?

Julia, this is a fantastic question, my love.

Over the years, we've surveyed over 20,000 people about writing and 33% of them struggle

with being too long-winded and too rambly and too wordy.

The good news is there's a fix, and right now on this episode, I'm going to teach you

three steps to writing stronger, shorter copy.

Step one, let it go, let it go, meaning let yourself go.

Let yourself be long and rambly at first.

Bestselling author Anne Lamott calls this your shitty first draft, and here's what she

says, "Perfectionism is the voice of the oppressor, the enemy of the people.

It will keep you cramped and insane your whole life, and it is the main obstacle between

Anne continues, "For me and most of the other writers I know, writing is not rapturous.

In fact, the only way I can get anything written at all is to write really, really shitty first

Step one in any writing process is to just get it out in the damn page.

But here's the secret, you can't stop there.

Because writing and editing are two very different functions.

And if you try to write concisely and perfectly when you're just trying to get your initial

thoughts down on paper, you're going to be frustrated.

It's like trying to speed down the highway with the brakes on, right?

Now, even the most experienced writers will tell you this.

They often write three times more than they actually need or end up using, and they spend

so much of their time editing and polishing their prose.

For example, did you know the Continental Congress made 86 changes to Thomas Jefferson's

first draft of the Declaration of Independence?

Did you also know that Ernest Hemingway wrote 47 endings to A Farewell to Arms?

And did you also know that Marion Roach Smith, the author of The Memoir Project, submitted

her essay called Spam Chop Suey to NPR after draft 45?

Step one, my love, is to relax and, seriously, let it go, let it go.

Just give yourself permission to be as long and rambly as you need to be.

That's all you need for step one is just that crappy first draft.

But listen up, I know that for you and perhaps for other people listening right now, even

Now, if that's you, I think you're really going to love step number two, which is this,

I think one of the biggest things that trips all of us up when we're writing is that we're

trying to please everyone, and I bet you do this from time to time.

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3個文案練習。如何寫出簡短有力的銷售文案 (3 Copywriting Exercises: How to Write Short, Powerful Sales Copy)

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