sometimes they'll say like, "Oh, Disney is my hobby," "Line characters are my hobby,"

and they start collecting things.

For you as a business, to essentially say, "No, you can't film there. You can't post about us online."

You are denying yourself free advertising.

Japan has an obsession and it's something not quite talked about.

Compared to other countries around the world, the Japanese have a quirky infatuation with collecting things.

From anime figurines, to kawaii fashion items, to specific characters from games or TV shows,

this passion Japan holds for finding the best of the best from a category they have so much love for,

is what drives Japan's tactics for sales: by integrating social media.

This collector culture in Japan has led to the opening of themed cafes,

shops, and collaborations between brands and companies alike,

turning this obsession with collection into a well-known hobby.

It's so cute!

This is one thing I love about Japan. Is it a healthy obsession?

Well,

if you can fit a huge collection of items into your tiny Japanese apartment and not mind clutter,

then I say whatever makes you happy.

So in Japan a lot of people like to collect things.

That's like a hobby for some people.

If you ask a girl and a Japanese girl in Japan what their hobby is

sometimes they'll say like, "Oh Disney is my hobby."

"Line characters are my hobby."

and they start collecting things.

You know those things called eita bags

or ita bags? (Oh, yeah!) So people like pick a character and then they start collecting them.

That's kind of like their hobby. They collect that specific character and they decorate their bag with them and then they like,

you know, deck out their house and their phones and everything with that specific character. So that's kind of a thing in Japan.

So like at Apeach, I feel like that's a very similar because they sell a lot of merchandise there.

We find ourselves at the new Apeach cafe in Omotesando,

a hop and skip away from Harajuku. Apeach is a character loved around Asia,

but originated from Korea.

This cute peachy pink character is an example of a collector item

that would match perfectly with someone's stash of kawaii merchandise. Oh! cute

One thing I noticed while living here is a lot more shops and cafes are smart and

Accepting customers who want to film take photos or promote the brand they love so dearly across social media platforms

We are at a peach cafe right now. And there's tons of merchandise comes of peachy type things

So everything's peach peach peach peach, but nothing really smells like peach and a crowd. I might not taste like peach

I don't know what we're gonna have to try it out

Alright so I'm gonna try the Frappuccino first. Oh, it's so cute. It's very squishy. Oh

My god

That tastes like real peach. They taste artificial or anything. It's actually the real peach

There's like peach bits in it really really like this. I was pretty shocked

Erm..

Oh My god, this one doesn't taste like peach though, it has like a berry flavor to it

hmm

That's so sugar sugar. Overload

The aesthetically pleasing and artistically themed foods make for this cafe to promote using their customers and some handy hashtags on Instagram

And other social media platforms check it out if you're in the area

On to our next next destination how much in our stomachs take how much what the heck

There's a second cafe you guys so you can go to either one. Yeah, let's say they have the macaroons too in the donuts

What?

Nobody realizes

The obsession with collection had been going on for years

But the obsession didn't really take off until this guy arrived Hakone on Japan's first ever prefectural

Mascot, Japan thought it would be a great idea to create mascots to help bring in the tourists and customers to better promote their product

Or location the trend took off quickly and how they market these products has changed drastically

It's 2019 and more than just popular characters are being promoted with social media

Beauty products like lush are on board with the whole concept as well the newest trend in Tokyo

Conveyor belts if you've ever heard of a conveyor belt sushi restaurant

Then you'll understand the meaning behind it when you see it now in fashion outlets or big brand stores like lush

I'm not gonna lie. It's genius

It gets customers in the stores

But their phones ready to promote these products across social media platforms without stores, like lush lifting a finger to market their merchandise

Well, the conveyor belt event of the lighting is gorgeous we've come across a new lush store

So if you get their app and scan each bath bomb and it tells you

We need to show the demonstration of it and you can do it in English and Japanese and Chinese

and maybe a few other languages the new lush store offers an app to use while shopping where you can scan the items on the

Shelf to check out the ingredients in their new bath bombs. This is another crazy marketing tactic for avid shoppers

For in the newest lush store, there's lots of things going on here. There's conveyor belts of bath bomb

I think I saw a Triforce. I

Think I found a cell to try for its guys. There's an egg plants would give it

Is this the best thing you've ever seen, you know

Like there's like we dolls with babies and creepy clowns and okay guys. We have to go check this out

Like I am so curious. It's called passed the baton. What the heck is

Another example of marketing at its finest. I thought this was a Museum of sorts, but it was actually a thrift store

I'm pretty impressed with how this set up lured me into the shop not gonna lie

That's what I was like thinking like it's like a museum it's kind of cool it's very hidden

But it's big creepy

It is good. And it's very good advertising. I have to agree

As the Sun was setting we headed to Yoyogi Park to see if there were any events or performances

We snapped some photos and took a quick break before heading to a couple more aesthetically pleasing

hotspots

So we're at yogi park right now and there's some new stuff that they're setting up for the Olympics

And I don't know what this is

What is this it looks like a museum oh

They just built a community center here for kids and this has never been here before so it's pretty interesting

So quiet here you guys it's a peaceful his parents it's cold

It's peaceful. I want to know what this house is though

Fix something tell me you guys what this is. I

don't know I

Did not expect to be out this late

But we were having too much fun and miss came to the park to see what's going on. But there's really nothing

It's in Monday, but we walked off some of our food and I think we're gonna go have some coffee to end the day

So we are at cafe kitsune right now and cafe kitsune is a Fox themed cafe I

Got some cotija, but I'm kinda regretting it because they do some really nice

Latte art here, too, and I could have got a matcha latte which I was

Whatever. I got hodiza moejisha is roasted green tea and it's one of my favorite types of teas. It's very good for your body very

How do you say it? Like there's a word for it? Earthy. Yeah, it's very earthy tasting and I like that

I like a very

Earthy flavor in this day and age word-of-mouth and social media is powerful to growing a brand and Japan is now catching on

It's a competitive business and a sell you have to be unique get people talking

So I'm wondering what this gorgeous City is going to come up with next

Okay, I know I basically live here but these girls haven't been here before so I really wanted to take them

Mariano's all the left jalapenos life

Okay, so we just finished at the keeps in a cafe and

They told us not this one woman told us not to film but I think honestly she was just having a really bad day

Yeah

so we were really

confused at that point when the girl was like why your cameras and I'm like when on their Instagram and they have like tons

and thousands of photos and we were just saying that like

nowadays

You would think that people would be on board with like, sosial media marketing because people come you want to invite people to come

To your cafe or to your service?

With their phones in hand and start taking pictures of your cafe or your shop because that's what gets you know

The word out we're talking about word of mouth and how important that is to like marketing anything

The company is going to not do so. Well, like social medias powerful if

Social media if something bad spreads about a company on social media

It will not do well and if something really good spreads then it will do well for you as a business to essentially say

You are denying yourself free

Advertising scan the bath bomb like it's using technology to its advantage like the event the ladies show this the hashtag

She's like, please use our hashtags on Instagram like yes. Yes. We will. Thank you

It's a say for youtube. Like if you get negative comments, if you get any kind of negativity, don't delete the comment

Just leave it there get people talking

I mean obviously if it's like extremely bad like yes, like offensive and yeah

You should delete it

But like if someone's like debating about something and like disagreeing with you

You should keep that on your channel because people are gonna start replying to that person and it's gonna push your video to the top

and if you don't change with the world

left behind

Unfortunately, it was just how it is. So people are coming to these shops for the purpose of

Instagram and for the purpose of YouTube and all that stuff, so I was really shocked but honestly

I think they were ok with it. I think it was just that lady

But you know, I've gotten like told not to film in the places that I thought I could film. I don't know

What do you guys think?

She's still going

We ate ourselves into a food coma today, but we wanted to just like have fun and just like go

to cool places and eat good food and

Just lip Yolo our lives today. Oh, oh, oh, sorry blossom cherry blossom guy

Oh, yes, this is what type of cherry blossom tree I can recognize it from the bark

These are some type awesome of early blooming one

We finished our food adventure and now he went shopping we were like here all day this place is awesome

There's so much to see you can't finish everything in one day

so we're gonna have to do a part two of this but

I subscribe to their channels and I'll link everything down below and

I will see you guys in the next one

If you have any like suggestions for places that we could go next just comment down below and I'll see you guys next time

Honestly Japan surprises me with the amount of stuff you can buy and collect and it surprises me further with their ideas for promotion

Compared to America Japan is racing past them and are ahead of the game now with social media marketing

I'm so excited to see what will come next which is the very reason why I live here. There's always something new to discover. I

Hope you enjoyed this video

If you liked it, give it a thumbs up and don't forget to hit that subscribe and fell button

both of my friends have YouTube channels

So check out their pages by clicking on their faces or the links down below and let me know what you think about Japan's collect

Your culture and social media marketing tactics compared to your country and I'll see you next time