absolutes there's good food and bad food

spinach is good for you milk is bad for

you

quinoa is good for you gluten is going

to kill you in your sleep could it

possibly be this simple or are we

missing something when we talked about

food as unhealthy as the American diet

has become presently 62% of adults are

overweight or obese our relationship

with dieting is just as unhealthy take

for instance one survey by the

University of North Carolina at Chapel

Hill that found that 75 percent of

American women say that they endorse

some unhealthy thoughts feelings or

behaviors related to food or their

bodies food can be a source of pleasure

joy and it can help bring people

together or it can be a place of shame

guilt and remorse

Jordan SIA is a world record power

lifter and strength coach today he

trains entrepreneurs like Gary Vee and

helps people create a better

relationship with food I sat down with

him to talk about how we can make

progress to not only live healthier

lives but to also enjoy food without

guilt I love to keep things simple

mm-hmm and I would love to say that we

could just create these two separate

categories of good and bad food but

would you say that that's just a

complete oversimplification of food it's

a massive oversimplification and it's

it's a marketing tactic it's almost like

when you look out answer time you have

like the green checks and the red X's I

work with a lot of people who struggle

with food anxiety and with binge eating

and first and foremost more people

struggle with binge eating than they

would like to admit and one of the first

things I'd like to say is if you

struggle with binge eating if you

struggle with food anxiety if you know

going out to dinner with friends or

family on a Friday night is almost

anxiety-producing because you don't want

to ruin all your progress the first

thing I say is you're not alone because

a lot of people struggle with it but

very few people actually discuss it from

that point when we place a morality on

food whether food is good or bad right

or wrong you're setting yourself up for

more food anxiety when you say ice cream

is inherently bad when you say pizza is

inherently bad

when you go out to eat with your friends

and family and there's ice cream or

pizza you're gonna be more likely to get

anxiety about it because you think

you're doing something bad but when we

understand that our health isn't made up

by one meal or one bite you know and no

one got fat from having one doughnut

just like no one got skinny from having

one salad no one lost all their progress

by missing one workout no one got jacked

and shredded by having one amazing

workout it's our health is dictated by

everything we do over time and the more

we can realize that one meal isn't good

or bad one meal isn't right or wrong the

less anxiety we're gonna have a food

which is really what my main goal is to

have a healthy relationship with food so

great we can eat whatever we want

whenever we want and there will be no

negative outcomes for our health because

there are no good or bad foods except

not exactly changing how we look and

talk about food doesn't mean that we're

magically changing the nutritional

components so what does it mean and this

is one of the main arguments that people

will use when they go against what I'm

saying like oh really so you're just

saying like you should have pop-tarts

and pizza and and candy for every meal

I'm like no just because there's no such

thing as a good or bad food does not

mean I'm saying go eat whatever you want

like that's not what I'm saying

what I'm saying is don't play some

morality on it don't shame yourself if

you decide to at your son's birthday

party have a slice of pizza it's okay

but that doesn't mean I'm saying eat

pizza for every meal like generally

speaking to be a healthy individual and

maintain a healthier body weight and

have a healthier mindset like yeah

minimally processed lots of fruits lots

of vegetables lean proteins that should

make up the majority of your diet it's

like the 80/20 rule which is like most

of the time don't eat like an asshole

when you do eat like an asshole

don't treat yourself like an asshole I

think a lot of times too like we need to

think about what our goals are from the

beginning because it's very easy to just

follow trends but we're so individual

it's like do you want to gain strength

or do you want to focus on your body do

you want to get lean right what is it

and I think if we focus on those things

first then we can figure out maybe

what's the best kind of lifestyle to

live what kind of food we should be

eating the health and fitness community

can be a confusing place to navigate

it's overloaded with opinions

pseudoscience and

claimed experts while there's a wealth

of helpful knowledge it can be difficult

to discern what's best for you

and the truth is it really depends where

you're at on your own fitness journey

one of my favorite examples of this for

one person progress might be saying no

to the donut because it's going to help

them stay on track it's gonna help them

eat fewer calories and that's gonna help

them lose weight which is what their

goal is for another person though

progress might be saying yes to the

donut because now they can eat it

without anxiety because I think a lot of

people only look at progress from a

physical perspective like fat loss

muscle gain but mental progress is huge

mental health is massively important and

it's seriously under discussed

especially in Fitness and for me if

someone can have a donut without leading

to a further binge and/or have a donut

without shaming themselves and feeling

guilty and just driving themselves on

the ground feeling like lesser person

like they failed that's also huge

progress it's probably better right to

make the decision consciously than to

slip up and make mistakes and then or

see them as mistakes if we say okay I'm

gonna go out and have a burger tonight

then we can feel better about that

experience a lot of people they'll go

get the burger but every bite they're

like I shouldn't be doing this I

shouldn't be doing this and they feel

terrible about it and they can't even

enjoy it and then when they're done they

feel so bad they like I screwed

everything up so screw it and then they

get the ice cream and they have a whole

box of cinnamon toast crunch and then

they have like what if you just enjoyed

the burger

what if you just enjoyed the burger when

you first get into healthy eating it can

be very easy to place large red X's on

some foods and green checkmarks on the

others but this might not be the best

long-term approach especially if your

goal isn't to just shed excess fat but

to instead rediscover a love of food

without shame or guilt as long as we're

giving our body the nutrients it needs

most of the time as Jordan said focusing

on eating less processed foods more

fruits more vegetables and more lean

protein we can indulge ourselves every

once in a while we can eat guilt-free

while on vacation we can kick our feet

up and have a few beers after all life

can be pretty damn boring if we don't

break our own rules from time to time

our burger is good for you well it

tastes pretty good and for this meal

that's good enough for me

[Music]

hey guys if you like this video you

might want to check out Jordans youtube

channel he's got a great channel where

he talks about fitness nutrition and

everything in between check it out in

the description below and of course if

you want to sign up to be a patreon

member I've got a patreon community

where I create exclusive videos and

podcast AMAs every month I wanted to

share a couple videos that I recently

released that you might like i sat down

with Jordan to get his advice for those

looking to build a fitness routine for

the first time the gym is full of

insecure people like it's really

important remember that and it doesn't

matter how someone looks they are not

looking at you they're looking at

themselves I also recently uploaded

behind the scenes content from my last

couple videos including how I shot the

opening scene for the I quit caffeine

video so if you go to

patreon.com/scishow matt the Avella

again there's a link down in the

description you can get access at the

exclusive videos tear to all that

content plus a bunch of other stuff let

me see how much I got here I got 17

videos on filmmaking and creativity

twelve videos on lifestyle design and

seventeen podcast episodes there's a lot

of stuff this has been we've been adding

it every single month making new stuff

trying to add value and give back to

those

who helped to support this channel and

help me continue to invest back into my

videos so if you have the money that

would be amazing I would love your

support if you don't then don't worry

about it no stress I'd rather you focus

on your finances and if you've got a

tight budget this month or this year no

worries at all thank you guys so much

for watching thanks for subscribing and

I'll see you next time I'm gonna I'm

drinking coffee again so that's good

news for me