What the--

This says "Chum is Fum!"

You changed my sign to chum is fum?

That's the dumbest thing I've ever heard!

They seem to think it's interesting.

This show was filmed in front of a live studio audience.

Apparently dumb sells chum!

And I believe I just found our advertising director!

- Chum is fu-- - Chum is fu--

Chum is fum!

Come on, SpongeBob!

I'm gonna see how our advertising guru is doing!

What brilliant slogans have you come up with this week, Patrick?

Gah, you're supposed to be coming up with witty catch phrases to keep that rabble out there happy!

Chum is Fum.

We've kinda got that one already.

Oh, I like that one!

Oh, well, if it ain't broke, don't fix it!

Keep up the good work... I guess.

You got it, boss!

Hey, everyone, chum is fum!

Karen, babe, you don't need to help when you got a catchy slogan like mine!

Don't look now but I think your catchy slogan's days are numbered.

Something's not right.

Yeah, I know, I keep saying chum is fum but it's er... it's just not working.

I'm outta here.

- Patrick! - Huh?

We're having a board meeting here!

We need ideas!

Hmm.

Hmm, uh-huh!

I think I see the problem, your potty has a shocky thing in it.

No, that's not it, you fool!

We need a new slogan!

You need to come up with another genius catchphrase like Chum is Fun!

But different.

Oh, gotcha.

Hmm.

Three days later.

I'm so happy that they changed that old, tired slogan, Chum is Fum.

Yeah, that new slogan, Fum is Chum is way cooler!

Way cooler!

Patrick, my boy, you really earned that promotion!

Thanks, boss!

You fellas look hungry? Here you go!

Excuse me, Sir.

My resignation.

But you're my whole marketing department!

I know but I'm burned out!

See?

Anyway, you can send my check to my home.

Check?

You want money for those stupid catchphrases?

Anybody can sell to my idiot customers!

They're buffoons! Morons!

They'll buy anything I sell them, they're the dumbest of the dumb!

The stupidest of the stupid!

They're dummies, dweebs and doo doo dunderheads!

I can keep that rabble right where I want 'em!

Huh?

What was that part about doo doo dunderheads, ay?

Where do you think you're going, little man?

Is it too late for sorry?

Hey, check out that new sign at The Krusty Krab!

Who's hungry, ay?

- Well, Mr. K, we're back in business! - Yep!

- Keep up the good work, boyo! - You got it, boss!