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  • Hey, it's Marie Forleo and you are watching MarieTV, the place to be to create a business

  • and life you love.

  • Now, if you want your work to make an impact in this world, my guest today is one of the

  • most thoughtful and prolific teachers of our time.

  • Seth Godin is an author, entrepreneur, speaker, maker of ruckuses, and most of all teacher.

  • Over the past quarter century he's taught and inspired millions of entrepreneurs, marketers,

  • leaders, and fans from all walks of life via his blog, online courses and lectures.

  • He runs themarketingseminar.com and created altMBA.

  • He's the author of 18 bestsellers that have been translated into more than 35 languages.

  • His latest book, This is Marketing: You Can't Be Seen Until You Learn to See, is available

  • now.

  • Seth Godin, thank you so much for coming back on the show.

  • Marie Forleo, thanks for having me back.

  • I thought I blew it last time.

  • Here I am again.

  • It's great.

  • Are you kidding?

  • You blowing it doesn't even like... it doesn't register.

  • It's because you raise the bar so high.

  • The work you put into it and the spirit is such a privilege to talk to you.

  • I adore you.

  • Thank you.

  • You guys, I know you just saw a cover.

  • You saw it.

  • This is Marketing, I'm gonna say this is genius, this is a book you have to get for yourself,

  • your friends, your loved ones, anyone who cares about making change in the world through

  • what they do.

  • Seth, you have so many incredible books.

  • Why this book, this topic, right now?

  • Books are different than they used to be.

  • There's so much work.

  • It's a year, as you know or more.

  • Then you got to go and bring it to the world.

  • You just make a blog post, reach more people.

  • Why not just make a blog post?

  • Or why not publish it yourself?

  • My last book I published myself.

  • It did pretty well.

  • There's something about a book that let's the reader say to his or her peers, read this.

  • The three of us, we're all gonna read this and meet about it tomorrow.

  • You can't do that with a Ted Talk, you can't do that with a blog post because the book

  • itself contained no batteries required.

  • Here, read this.

  • I run this seminar online called The Marketing Seminar.

  • I got to watch six thousand people go through it and see how they changed and see what worked

  • and see what didn't.

  • I said, “Oh, I should write this down.”

  • The book itself, once I made the course wasn't that hard to make.

  • Then I said I'm willing to go through the pain of bringing it to people.

  • Because if groups of people that want to make change happen can share this conversation,

  • they're gonna disagree with a lot of what I said.

  • Fine with me.

  • At least you're gonna talk about it.

  • That's why it's worth the journey.

  • That's really freeing for me even because as we were talking before the camera started

  • rolling, I was telling Seth how I'm in the last leg of my book right now.

  • Can't wait.

  • I love it.

  • I'm gonna remember this.

  • I'm like, highlighting this in my brain.

  • People are gonna disagree with a portion and that's fine, but to get them talking.

  • You say in the book and I'm gonna do a lot of this in this conversation, because literally

  • I have so many highlights and so many underlines.

  • You say, marketing is the act of making change happen.

  • Making is insufficient.

  • You haven't made an impact until you've changed someone.

  • Right.

  • A lot of people don't like marketers, more than don't like accountants, which doesn't

  • make a lot of sense because accountants have a job and marketers have a job.

  • What do marketers do?

  • Here's what we don't do.

  • We don't spam people, interrupt people, trick people, force people to do things they don't

  • want to do.

  • That's a different task that calls itself marketing.

  • That's not what we do.

  • Marketers make change happen.

  • If you can make someone better, if you can open a door for someone, if you can shine

  • a light, that's the act of marketing.

  • Because what you've done is brought an idea or a product or a service to someone who needs

  • it, and offered them help.

  • A lifeguard knows how to swim.

  • Until you get the drowning person to hold onto that ring, you haven't accomplished anything.

  • That's marketing.

  • Persuasion.

  • What I wanted to do once and for all is say, that other thing that you don't like, that

  • other thing that some people call marketing, programmatic, and pop ups and pop unders and

  • all that nonsense, no.

  • That's not what I'm talking about.

  • This is for us.

  • Work that matters for people who care.

  • You also write, “The answer to just about every question about work is who can you help?”

  • You also haveInstead we begin with a group we hope to serve, a problem they seek to solve,

  • and the change they seek to make.”

  • Talk to us about starting with the human, the person first.

  • Not necessarily what we want to make or our creations, but this approach.

  • I'm gonna come in sideways a little bit because one of the controversial ideas is that we

  • need the smallest viable audience, not the biggest possible audience.

  • A lot of people have trouble with that.

  • They say, why should I do all this work if I don't want to reach everyone?

  • If you want to reach everyone, that means you've denied the people you're serving their

  • humanity.

  • Because you're saying you are the masses, you are average.

  • If you can pick someone, if you can be specific, the smallest viable group of people and say

  • I live or die with you.

  • You are who I'm here to serve.

  • If I can't please you, I didn't do a good enough job.

  • That's different.

  • That puts you on the hook to see other people for where they want to go.

  • If that's not where you want to go, well then they're the wrong people.

  • If no one wants to go where you want to go, then you are not gonna achieve what you seek

  • to achieve.

  • To be honest here, what we have to begin by saying is, who would miss me if I was gone?

  • Who will say to me thank you for bringing me this?

  • Some skeptical people say, that's impossible.

  • No one wants life insurance.

  • My answer is, so then don't make life insurance.

  • Let someone else do that.

  • You get to pick what you do.

  • Do something worthwhile because it's gonna take blood, sweat, and tears to go to the

  • next level.

  • If you're not who it's for, and what it's for, and obsess about that because we don't

  • do marketing to people.

  • We do it with them because they have a choice now.

  • They didn't used to have a choice.

  • With so many things a click away, they have a choice.

  • If they're not gonna pick you, then you're out of luck.

  • I love your simple three sentence marketing template.

  • I feel like for our audience and for most people, especially if they're uncomfortable

  • with marketing or they're still trying to get over that other thing, I feel like I talk

  • about this a lot in B-School as well.

  • Part of my job with my B-Schoolers is to help them unlearn a lot of the icky, aggressive

  • associations that they have with what marketing even is.

  • Giving people a simple template I think can be helpful for a lot of folks.

  • Oh, this is how it is.

  • Do you want me to read it or do you want to go from there?

  • I change it every time so you go first.

  • Okay.

  • My product is for people who believe blank.

  • I will focus on people who want blank.

  • I promise that engaging with what I make will help you get blank.”

  • It's so simple.

  • But if people started there, it switches the entire perspective.

  • There's all this empathy involved, which empathy it doesn't have to be mushy and soft.

  • Empathy can simply be a willingness to let people be who they want to be and not insist

  • that they be who you want them to be.

  • The template begins withif you are the kind of person who believes blank,” if you're

  • the kind of person who believes in authority over affiliation, if you're the kind of person

  • who is an optimist not a pessimist.

  • All these different things, different people believe.

  • I might not believe what you believe, but I'm okay with what you believe.

  • You want a certain kind of change.

  • Then this thing I'm bringing you, I promise you will help you reach your dreams and goals.

  • Let's think about Harley Davidson.

  • I don't have a Harley.

  • Do you have a Harley?

  • I do not.

  • It's not for me.

  • That's because I don't believe blank, where believe that having a 15 thousand dollar heavy

  • motorcycle will make me feel more complete or part of that group.

  • I don't want that.

  • If they go to people who do want that, then they say here's our next one and that's why

  • they don't make a competitor to the Vespa scooter.

  • Because they could and it would work, but it wouldn't address the dreams and desires

  • and hopes and fears of the people they seek to serve.

  • They don't make scooters.

  • They make big motorcycles.

  • Big motorcycles.

  • When I think about the extraordinary success you've had leading the people that you lead,

  • you don't spend any time at all worrying about the person on Wall Street who's not tuning

  • in.

  • It's not for her.

  • You're right.

  • Right?

  • It's not for her.

  • That's okay because there's so many people.

  • You and I have big followings, which is such a privilege.

  • 98% of the people in the United States have never seen your show, never read my book.

  • 98%, fine.

  • Nobody knows who the hell we are.

  • It's perfect.

  • Yes, totally.

  • Absolutely.

  • I want to talk about positioning as a service.

  • This was one of my favorite examples.

  • I actually shared when I was reading the book over the weekend.

  • Two of my friends I shared your example of the piano teacher with, because I think it's

  • so genius.

  • I know that folks watching the show and I heard this.

  • I was speaking at an event in San Francisco and a woman stood up and she started talking

  • about it.

  • She's like, but there's so much noise out there.

  • How am I going to stand apart?

  • I thought when I read your ingenious idea about the axis and specifically the piano

  • teacher.

  • Can you share that?

  • Because I think people will see themselves in a whole new perspective.

  • Traditional marketers if you went to business school or whatever, talk about differentiation.

  • They talk about how do I cut through the clutter and the noise?

  • That's selfish.

  • That says I've worked hard.

  • How do I get people to me?

  • Let's throw that out and say that person you seek to serve, they have a problem.

  • Their problem is just too much noise.

  • Their problem is they don't know what to pick.

  • The problem is they've got a kid they want to educate in music but they're not sure how.

  • Can I offer them a service to help them see what their choices are?

  • Now it's generous.

  • In the case of the piano teacher, what I know is that no one drives more than 20 miles to

  • go to a piano lesson.

  • Let's call it five miles.

  • That's the circle of people who can send someone to take a lesson with me.

  • Then I can create axes and I can have as many as I want but two is all that will fit in

  • my brain.

  • I get to pick what the edges are.

  • Some of the edges could be cheap and expensive.

  • Some of the edges could be kind or eastern European in their strictness.

  • Some of them could be focusing on jazz, some of them could be focusing on classical.

  • You can look at an axis this way and an axis this way.

  • If you draw oh this one, this one, this one, this one, there's someone who's already over

  • here, there's someone who's always over here, but there's no one who offers this combination.

  • On your behalf, I will live in this corner.

  • If that's what you're looking for, great.

  • If I talk to you and I realize it's not what you're looking for, I will eagerly send you

  • to that other teacher because I am here to help you get what you want, not to persuade

  • you that you are wrong.

  • Yes.

  • That shift is so important because it gives us this feeling of sufficiency, which is not

  • that I have to clear everything off the table so I can go public one day.

  • It's there's enough as long as I stand for something.

  • I can ignore the critics because the critics are critics because it's not for them.

  • Thanks for letting me know.

  • There's someone over there who's for you.

  • This is for someone else.

  • Yes.

  • I loved it.

  • I was sharing with my friend too with the piano teacher example.

  • If someone gets excited and passionate about being really rigorous and says, you know what?

  • If you want your child to have the best chance of winning in a competition, you want the

  • practice to be like this.

  • It's about discipline.

  • It's about showing up.

  • It's about winning, whatever that means.

  • I'm the teacher for you.

  • On the other end of the spectrum, let's say you're a piano teacher and you're like, it

  • is about the holisticness of the experience and the creative expression and your child

  • is gonna love playing.

  • They're gonna tap into their ability to express their emotions through music.

  • Then you go to that teacher.

  • I felt like that example was so wonderful because it allows all of us to also say, not

  • only what are the problems that the market wants solved, but who and how can I best make

  • those promises and exceed them?

  • Exactly.

  • Which leads to this crazy thing of authenticity.

  • Because I don't believe in authenticity.

  • I think authenticity is a trap.

  • Here's how I know it.

  • If you need knee surgery and you go to the surgeon and on operating day she says, I had

  • fight with my family and I don't really feel like doing surgery.

  • You're like no.

  • Keep your promise.

  • Be consistent.

  • Do this for me.

  • The drama in your head, not my problem.

  • I want you to be a professional.

  • If you show up in a marketplace where every single piano teacher is rigorous and strict

  • and wants to win prizes and you want to make a living as a piano teacher, positioning as

  • a service is you don't get to be the authentic one who's just like everyone else.

  • You have to be the consistent one who makes a promise that says I'm here to serve your

  • kids.

  • So what I do is blues and joy and fun and they want to come back next week.

  • That's what I offer.

  • In your spare time if you want to go be the rigorous player of Beethoven, please go at

  • it.

  • If you're a professional, make a promise and keep it.

  • Love it.

  • A counterintuitive––actually we talked about this smallest viable market and you

  • hit it.

  • I want to read this because again I feel like I get this question a lot.

  • We're gonna re-underscore the importance of smallest viable market.

  • You said the challenge for most people who seek to make an impact isn't winning over

  • the mass market.

  • It's the micro-market.

  • They bend themselves into a pretzel trying to please the anonymous masses before they

  • have 50 or a hundred people who would miss them if they're gone.

  • The line of if you can't succeed in the small, who do you believe, or how do you believe

  • you'll succeed in the large?

  • I don't think we can say this enough quite frankly because when we do in an exercise

  • in B-School about ideal customer avatar and I'm having people just imagine for a moment,

  • just a single person.

  • People freak out.

  • They're like, it's so much resistance.

  • But, but, but, but, but.

  • I want to serve everyone, serve everyone.

  • I feel like this is a slightly different angle.

  • It's like, look.

  • Forget about tens of thousands or millions.

  • What about the first ten?

  • Exactly.

  • Yes.

  • Exactly.

  • One of my

  • I don't remember many of my blog posts because you know it happens.

  • Daily.

  • There's one I wrote called First Ten.

  • What I say to people who say how am I gonna get the word out?

  • I say do you know ten people?

  • Are there ten people who trust you?

  • Are there ten people who will try?

  • Everyone says yes.

  • I said, when you bring your work to them, do they say thank you and move on?

  • Or do they insist on telling other people?

  • Because if they insist on telling other people, you're set.

  • If they don't, then you need to make better work or find the right ten people.

  • Those are the only options.

  • I love it.

  • You can't buy your way to the masses anymore.

  • You used to be able to.

  • It's gone.

  • On that tip, I want to turn a little bit to the idea that all critics are right and all

  • critics are wrong.

  • This is so vital.

  • Again, I hear this almost weekly any time I go to an event, people ask about it.

  • It's like, I'm so scared of having that Instagram comment or that blog comment or that email

  • or that video of someone just trashing my work and saying it's no good.

  • You said the critic who doesn't like your work is correct.

  • The critic who says no one else will like your work is wrong.

  • It's either good or it's not.

  • That is not true.

  • Right.

  • Anyone who has an opinion, it's true.

  • That's their opinion.

  • They're not trying to win a logic prize.

  • It's just I don't like that photo, I don't like that baked good, I don't like this.

  • Right?

  • Fine.

  • Thanks for letting me know.

  • That might not be my problem.

  • It might be my problem.

  • We'll see in a second.

  • The critic who says I've seen this movie, I'm writing in the New York Times, no one

  • will like this movie.

  • That critic is wrong because that critic can't know what everyone else will like.

  • All they know is what they like.

  • When someone shows up and says I hate this, the answer is thank you.

  • Thank you for caring enough to try it.

  • Thank you for caring enough to let me know that I shouldn't bother you again.

  • Thank you for giving me a chance to point you to someone else who will help you so I

  • can earn some trust and repay your trust of me.

  • Thank you.

  • When someone says no one should go here, we just need to ignore that person because they're

  • wrong.

  • I feel like people forget that the most beloved things...

  • You use the example of Harry Potter and the book that over 21 thousand reviews and 12%

  • of them are one star.

  • One star.

  • The worst book I ever read.

  • Worst book I ever read.

  • Said to the author who made more money as an author than anyone in history, “this

  • is the worst book I ever read.”

  • Really.

  • We need to all remember that.

  • Do you still, and I don't know because I don't plan to.

  • Do you still not read reviews on Amazon?

  • Zero.

  • Zero.

  • I haven't done it in five years.

  • People need to hear it.

  • I stopped five years ago for a couple reasons.

  • One: I realized I had never met an author who said I read all my one star reviews and

  • now I'm a better writer.

  • Right?

  • It never happens.

  • First of all, you're never gonna write this book again.

  • The feedback on this book doesn't really help you.

  • The book is already done.

  • Secondly, all it does is seize you up and make you shut down.

  • It's like, well you have the right to say that.

  • I don't have the obligation to read it.

  • Thank you for taking the time, but no, I don't want to know.

  • Let's talk about the distinction between feedback and advice because I thought that was subtle

  • and vital.

  • Right.

  • If you say to someone, do you have any advice for me?

  • You will learn also it's a wonderful thing.

  • If you say to someone, do you have feedback for me?

  • It feels corporate, it feels like they're on the hook and they're gonna give you a different

  • kind of thing.

  • That is, if I were you, here's my criticism thing.

  • You're not me.

  • Thank you for the feedback.

  • Really what I was hoping for was the advice and the advice might be on an emotional level.

  • The advice might be you are in my target market.

  • You're not me the creator.

  • As someone who's going to consume this, here.

  • Here's some tips.

  • That's really helpful.

  • The other thing that goes on in marketing is marketing is about making assertions.

  • We assert and for people who believe this and who want this, this will help.

  • We can't do that in the rearview mirror.

  • We can't focus group our way to this assertion.

  • At some point, we say to people here I made this.

  • If you're not comfortable sayinghere, I made this,” you should probably do something

  • else.

  • Here, I made thisis the joy of what we get to do.

  • It doesn't have to be “I sat by myself in a room and typed something.”

  • It could beMy team of 40 people just opened this restaurant.

  • I was part of the team, I'd love for you to try it.”

  • We made this.

  • That's all the same thing.

  • What we didn't do is ask ten thousand people what they wanted, average up all their answers,

  • here it is.

  • Because then that's average, which is another word for mediocre.

  • Absolutely.

  • Boring.

  • Forgettable.

  • Vanilla, and not the good way.

  • I love vanilla.

  • You talk about a difficult yet valuable exercise for marketers that can stretch our empathy

  • muscles.

  • I thought this was genius.

  • For the people that don't choose you, why are they right?

  • Why are the people who don't choose you correct in their decision not to choose you?

  • Inside The Marketing Seminar, this is the knots people tie themselves into.

  • What they want to say is you're right because you're an idiot.

  • Or you're right because you have bad taste.

  • You have no taste.

  • You don't even know what's good.

  • Here's the deal, empathy means I don't know what you know, I don't want what you want,

  • I don't need what you need, and that's okay.

  • The person who doesn't like what you sell is right because they don't know what you

  • know, they don't want what you want, they don't need what you need.

  • Et cetera, et cetera.

  • The question as a marketer is to say if I could inform them of something, would they

  • change their mind?

  • For a lot of people the answer is still no.

  • Fine.

  • Shun the non-believers.

  • It's not for you.

  • I get that.

  • That's what makes culture work.

  • If you're gonna spend all your time hoping that the white table cloth remains white without

  • one spot of red wine on it, you're gonna be a very unhappy person.

  • Because there are no pure white table cloths left.

  • You state price is a story and that cheap is another way to stay scared.

  • A low price is the last refuge for a marketer who has run out of generous ideas.

  • That gets an amen from me.

  • If you are hoping to win on sort by price, you're doomed because the internet loves sort

  • by price and someone's always gonna be cheaper than you.

  • It's a race to the bottom.

  • Even if you do win for a little while, you're always gonna be afraid because someone can

  • get even cheaper than you.

  • Low price is the refuge for the marketer who has nothing to offer, except it's cheaper.

  • If that's all you have to say, then you better be the cheapest.

  • For all the rest of us, we have to say this costs more and it's worth it.

  • If you're not comfortable with that, then you don't believe it's worth it.

  • That's the challenge is to figure out how to bring the story of price to the table because

  • the fact is, no one drives a Yugo, no one gets their hair cut with a Flowbee anymore.

  • Because the fact is, those were cheaper but we liked paying more.

  • Yeah.

  • Because paying more told ourselves a story about who we were and where we are going.

  • Paying more gives us a sense of reassurance, paying more makes us the customer, which means

  • we get to dictate quality going forward.

  • The gutsy thing to do is to be able to say to your customer, "This costs a lot and it's

  • worth even more than that."

  • Yes.

  • That's where we have to head.

  • That has always made me excited, like in my business I joke around with anyone that'll

  • listen to me, but I'm like, "Look, I'm expensive but worth it dot com.

  • I will do my best to put out the best free advice and information that we possibly can

  • and we work our tails off for that consistently now, and if you're going to engage in a training

  • program with me, it's going to be an investment, and it will be 20, 30, 40 times more than

  • what you've invested."

  • Right.

  • It feels really good as a business owner.

  • You know, it's been like 18 years now and I love that positioning because also, you

  • wrote about this in the book, you can pay people-

  • Right.

  • A fair wage, you have margins so that you can invest in quality, you can do other things

  • with those resources to help shift the culture, whatever culture you're aimed towards.

  • For anyone listening right now, and I know we have a lot of folks in our audience who

  • feel this way, they may be getting started on their entrepreneurial journey and they

  • want to serve a particular market that perhaps doesn't have deep pockets.

  • What do you say to them?

  • Well, I got to do a couple little bits back.

  • Yeah, of course.

  • First of all, entrepreneurs and freelancers are not the same thing.

  • Freelancers get paid when we work, you're freelancing right now, so am I.

  • We didn't send somebody else to the room.

  • Entrepreneurs build something bigger than themselves, entrepreneurs make money when

  • they sleep, entrepreneurs build a business they can sell.

  • Most people who are starting out as entrepreneurs are actually freelancers.

  • If you want to make it as a freelancer, the only thing to do is not work more hours, 'cause

  • that hits a limit really fast, it's get better clients because better clients challenge you

  • more, pay you more, talk about your work more, and the work you make spreads more so you

  • get better clients still.

  • The only difference between a great freelancer and a struggling freelancer is who has better

  • clients.

  • We need to spend our time doing that.

  • But if you're an entrepreneur and you say, "I am seeking to serve people who don't have

  • deep pockets," you just picked your smallest viable audience.

  • Don't whine about the fact that they don't have deep pockets, you picked them.

  • If that's their nature, then you're going to need more of them in order to deliver what

  • you deliver.

  • Walmart said, "Look, there are people in Arkansas who don't want to spend $600 for a lawnmower.

  • We're going to serve them, but in order for that to work, we need there to be a lot of

  • lawnmowers we're going to sell."

  • That's got to be built into the business.

  • You can't say, "I want to build a bespoke business that's truly authentic to my inner

  • nature, and I'm going to spend all this money and I'm going to be critic proof, and it's

  • $1."

  • 'Cause you can't have both, unless you figure out how to get to scale.

  • Yeah.

  • My advice for most people who are starting out is, if you have a choice between picking

  • a well-off audience and a not well-off audience, pick a well-off audience.

  • Pick one...

  • It's not how much they have in their bank, it's how much are they willing to spend to

  • solve this problem because people without a big balance will still spend a lot to solve

  • a particular problem if you're worth it, right?

  • And if it's important to them.

  • And it also too, I think, it's worth noting, and you talked about this in the book, like

  • think about how free ideas spread.

  • If you have a particular idea that you want to get out into the world, you have all of

  • these free tools, exactly what we're doing right now.

  • Right.

  • And it's been the model for me frankly, I love sharing ideas.

  • I love having genius people on the show that we can say, "Hey, think about this.

  • This could help you really make a change in your business or your life," knowing that

  • there's tens of thousands, millions of people that have seen shows like this, they will

  • never buy anything from me.

  • That makes me happy.

  • Yep.

  • Because if I can make the impact out there for folks that are never going to come to

  • an event or sign up for a training program, so I don't want to discount that either because

  • it's like we're living in this miraculous time.

  • Oh, yeah.

  • There's two ends to this curve.

  • There's relatively expensive and there's free, as in free beer and free love and free, free,

  • free.

  • Yeah.

  • Free is this magical thing that the internet has supercharged because what free earns you

  • is trust and attention.

  • Trust and attention are the two building blocks of the modern economy, not a factory because

  • no one owns a factory anymore.

  • You can outsource the factory part, but you can't bring change to the world unless you

  • have attention, 'cause no one knows you're there, and trust, so that people give you

  • the benefit of the doubt.

  • Where do trust and attention come from?

  • They come from experience.

  • Where does the experience come from?

  • Free samples.

  • The idea that we can put effort into a concept, a video, an audiobook, a podcast, and have

  • it reach lots of people, even if all we want to do is make money, that is a really great

  • path.

  • But the other part that's super cool is let's say it's not your day job, all you want to

  • do is make things better, that's another unbelievable opening, is that you can put something into

  • the world that makes things better and it doesn't cost you anything every time it makes

  • someone better.

  • If you own a factory and everyone comes for a free sample, you go out of business.

  • But if you make ideas and everyone comes for a free sample, you do great.

  • It's very true.

  • So, I want to have you, if it's okay, read the last little section in here that I've

  • noted because I feel like it's the perfect way to wrap up this conversation.

  • Like I said, guys, I cannot recommend this book enough.

  • Y'all, if you know me any amount of time you know how much I love marketing, and this book

  • is filled with marketing timeless genius.

  • You are so kind.

  • It's right there.

  • It's the truth.

  • I don't blow smoke.

  • You know me.

  • There's a difference between being good at what you do, being good at making a thing,

  • and being good at marketing.

  • We need your craft, without a doubt, but we need your change even more.

  • It's a leap to choose to make change.

  • It feels risky, fraught with responsibility, and it might not work.

  • If you bring your best self to the world, your best work, and the world doesn't receive

  • it, it's entirely possible that your marketing sucked.

  • It's entirely possible that you have empathy for what people are feeling.

  • It's entirely possible that you chose the wrong axes and that you failed to go to the

  • edges.

  • It's entirely possible you were telling the wrong story to the wrong person in the wrong

  • way on the right day, or even on the wrong day.

  • Fine.

  • But that's not about you.

  • That's about your work as a marketer, and you can get better at that craft.

  • Brilliant.

  • Thanks.

  • Brilliant.

  • Anything else you'd like to leave us with?

  • Oh, could we talk for two more hours?

  • Yeah, of course we can.

  • I learn so much when I'm with you.

  • The passion and connectedness that you bring to this audience, we're all so lucky that

  • you are in the forefront of making these changes for people.

  • Then, I'm proud to be a marketer, you're proud to be a marketer, we're upping the game here

  • for lots of people.

  • So, thank you.

  • Thank you.

  • Now, Seth and I would love to hear from you.

  • We talked about so many good things, but I'm curious, what's the one insight that you're

  • taking away, and, most important, how can you put that insight into action starting

  • right now?

  • As always, the best conversations happen over at the magical land of MarieForleo.com, so

  • head on over there and leave a comment now.

  • While you're there, be sure to subscribe to our email list and become an MF Insider.

  • You'll get instant access to an audio I created called How to Get Anything You Want, plus

  • some exclusive content and special giveaways and little updates from me that I just don't

  • share anywhere else.

  • Stay on your game and keep going for your dreams because the world really does need

  • that special gift that only you have.

  • Thank you so much for watching, and I'll catch you next time on MarieTV.

  • B-School is coming up, want in?

  • For more info and free training, go to joinbschool.com.

  • Something fascinating always happens when you're recording.

Hey, it's Marie Forleo and you are watching MarieTV, the place to be to create a business

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為尋找有效的營銷策略而苦惱?Seth Godin和Marie Forleo可以幫助你。 (Struggling to Find Marketing Strategies That Work? Seth Godin and Marie Forleo Can Help)

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