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  • What's up, party people.

  • I'm Marie Forleo and for over 20 years I have been obsessed with learning what it takes

  • to turn dreams into reality.

  • You know, I started my company back in the day with no clue, no connections, no money,

  • and over time grew it into something spectacular.

  • I created the award-winning show MarieTV, was named by Oprah as a thought leader for

  • the next generation, and wrote the instant number one New York Times bestseller, Everything

  • Is Figureoutable.

  • I've helped millions of people transform their businesses and lives.

  • And guess what?

  • Every week I'm going to help you take action and make the difference you were born to make.

  • But please do not expect anything about this podcast to be traditional.

  • We've got songs, weird sound effects, the occasional F-bombs, maybe some fart jokes

  • if you're lucky.

  • And anything else that makes me laugh.

  • It's all fair game because this is The Marie Forleo Podcast.

  • So on today's show we are exploring a topic that is on a lot of people's minds right now.

  • How do you do business in a time like this?

  • Should you even be doing business in a time like this?

  • Is it moral?

  • Is it ethical?

  • Is it tone deaf to be selling and marketing right now?

  • So we're going to dive into those questions and a whole lot more.

  • But first a word from today's sponsor.

  • Hey, it's me because guess what?

  • I'm sponsoring my own damn show because I am a business owner and I sell things.

  • So let me share a not so secret secret with you.

  • I would not be here today if years ago I hadn't taught myself one of the most important skills

  • of my life.

  • Writing.

  • Yes, I said writing, whether it's writing my scripts for MarieTV or the speech I gave

  • on Oprah's stage or, hell, even this ad.

  • Strong writing is essential to being successful in just about everything.

  • Look, I bet you're a little bit like me.

  • I bet you've got ideas to share with the world, too.

  • Maybe it's your own book or a business or some kind of product or service, whatever

  • it is, I promise you, writing in a clear compelling way will make it a hundred times more likely,

  • not only you're going to reach your goals, but that you'll actually make a positive difference.

  • And the best part, you can write in a way that is completely true to your voice and

  • persuasive without being pushy.

  • And I've got a free seven day copywriting class that'll help you do just that.

  • Get it now at thecopycure.com, that is the copycure.com.

  • All right, so let's get into this, people.

  • If you are feeling guilty or feeling unsure or confused about how to do business during

  • a global crisis, I really think you're going to love today's episode.

  • You're going to learn five smart, creative ways to both sell and serve your community.

  • But first I want to state the obvious.

  • This situation is unprecedented in our lifetime.

  • I mean from a health perspective an economic perspective, from a social perspective.

  • My heart breaks for folks who have lost everything in a matter of days and for the extraordinary

  • challenges our global society is facing right now.

  • This is not easy for anyone.

  • Here on Team Forleo, we're taking it day by day like everyone else.

  • And as a CEO, my number one focus right now is on taking care of our customers.

  • We've got thousands and thousands of B-Schoolers that we're committed to serving at the highest

  • level.

  • I'm also taking care of my team.

  • I'm making sure that they're safe, that their jobs and their income are secure.

  • And of course, I'm here to serve our global community, which includes you, listening to

  • this podcast right now.

  • And I got to say, one of the reasons that we work our buns off to create the best free

  • content on the planet and share it every single week is because I know in my heart that if

  • you not only listen to our show, but you actually take action on the ideas that we share, I

  • guarantee you, you can and you will transform your life.

  • That's not hype.

  • That is the truth.

  • And in fact, I want to prove it to you by sharing a little win.

  • Why?

  • Because I do not want you passively listening to my show.

  • I want you to actively use it to create change and I'm going to shout out and amplify the

  • people who do just that.

  • So this week's win comes from Elizabeth who writes, "Dear Marie, I'm writing to thank

  • you for all the kick-ass content that you and the gang continue to turn out every week

  • and also to thank you for literally saving my bacon.

  • Last year I watched an interview with a man, I can't remember, and yourself and he was

  • the author of the Latte Factor.

  • Now because of this program, I got into the very good habit of paying myself every week

  • and saving every week, too.

  • Because of this, I have savings to get me through the next couple of months.

  • The government here in the UK has put a package together to help self-employed people but

  • we won't be able to access the grant until the end of June.

  • I would be up a certain creek if I hadn't got the inspiration from MarieTV.

  • I can't thank you enough for being you.

  • I'm a self employed massage therapist and obviously cannot work with clients at the

  • moment and therefore have no cashflow at all.

  • It is seriously making me rethink how I earn my living.

  • Two things though, I've been talking forever about writing my book about menopause and

  • also developing my own massage bar for moms to be, so that is what I'm working on.

  • Thanks again and thanks for reading my email.

  • All the best.

  • Elizabeth."

  • Come on, y'all.

  • Can we give it up for Elizabeth?

  • Yes we can.

  • I think it's so damn good.

  • That, my friends, is the power of taking action and if you haven't seen the episode that Elizabeth

  • is referring, to just GoogleMarie Forleo Latte Factorand watch that specific episode

  • with my dear friend David Bach.

  • It is such a good one.

  • Now speaking of money, a few weeks ago we put out a call for you guys to leave me a

  • voicemail with your questions over at marieforleo.com/blog and oh my goodness, we got so many submissions

  • and some big themes right now, which are not surprising, are around money and how the heck

  • we're all supposed to do business during this pandemic.

  • So I'm going to tackle a reader question right now in a new segment we're calling, Hey Marie.

  • Hey, Marie.

  • It's Robyn Keith and I am from South Africa and here's my question.

  • We've definitely seen a number of bigger organizations giving their services for free and we applaud

  • them for it and we are grateful as a small business owner that they are giving us their

  • offerings for free.

  • But as a small business owner, how do you navigate the repricing of your products that

  • are still viable for individuals to use and to buy, versus giving your services for free?

  • Or do we just leave it as it is?

  • We are definitely in a new world and we want to be sensitive to the financial constraints

  • of the global economy, but we also want to make an impact in the work that we do.

  • I would love your take on this and your feedback.

  • Have a beautiful time and please be safe.

  • Thanks so much, bye.

  • Robyn, thank you so much.

  • Yes, you are right.

  • It is fantastic that some larger businesses are offering free services and we're all grateful

  • for that.

  • And for small business owners like us, there are lots of creative and compassionate ways

  • to do business in this environment.

  • So today I want to share five guilt-free ways to market and sell with both heart and integrity

  • during this global pandemic.

  • To be clear though, the following ideas are not exhaustive.

  • All right?

  • They are not a fit for every small business.

  • For example, back in New Jersey, members of my extended family have run an Italian bakery

  • for generations and I just found out the other day from my parents, they texted me, sadly,

  • the bakery had to close their doors.

  • So of course, our hearts are breaking, right?

  • And I am praying both for my family and other small business owners who have had to close

  • too.

  • I'm praying they're going to get some relief and find a way or make a way to reinvent themselves

  • and re-emerge on the other side of this crisis.

  • So with that, let's dive into five strategies for small business owners to sell and serve

  • during this crisis.

  • And I got to tell you, if any part of you feels guilty or cringey even hearing me say

  • that, please, for the love of all things holy, listen to the end of this episode because

  • I got a lot of feelings about why you should not feel guilty about doing business during

  • this time.

  • So let's get started now with strategy number one, which is buy one, give one.

  • So this idea is super straightforward.

  • For every item that you sell, give one for free to somebody in need.

  • So I've got two examples here of business owners who are doing this right now and I

  • think it's working so well.

  • So Lena is one of my B-School students and she writes, "I run an online course in hypnobirthing,

  • which is a course that empowers women to achieve positive birth experiences.

  • I have a three and a one year old who I've been solo parenting while the country is on

  • lockdown.

  • "This week I made $3,000 selling my course during a pandemic, but that's not it.

  • I decided I wanted to make a difference and decided to give one course away for every

  • course I sell to a pregnant woman who struggles financially.

  • I opened up a simple application on my website and the response has been unreal.

  • I got so many applications from women who have lost their jobs due to the pandemic or

  • have partners who just lost their jobs.

  • I also had women who recently separated from abusive partners and therefore are facing

  • birth and motherhood alone.

  • So I invited them all in and I've received the most heartwarming emails.

  • Such a simple thing for me to do, but according to these women, it's been such an enormous

  • help in a difficult time."

  • So that's Lena's story, but guess what, you guys?

  • Lena sent me another email a week later and here's what she said, Lena, again, "Since

  • sending my email one week ago, I made another $5,000 in one week as a stay at home mom and

  • found out that I'm being made redundant from my day job due to the pandemic.

  • Guess what?

  • That doesn't matter now because clearly I have found what I'm meant to do."

  • That's the end of Lena's story.

  • I think it's really incredible and beautiful and very simple.

  • Just buy one, give one.

  • So let me give you another example.

  • This is from a friend of a friend of mine.

  • Her name is Natalie Golonka and she's also a small business owner.

  • So typically she's designing swimwear and resort wear under her own brand, which is

  • called Jungle Gurl.

  • And that's G-U-R-L.

  • She's based here in Los Angeles.

  • Definitely check her out.

  • So Natalie started producing these very stylish cloth face masks.

  • Right?

  • We're all going to need to start wearing face masks.

  • And she also gave her face mask a great name.

  • They're called It's a Jungle Out There face masks, which I appreciated.

  • I thought that was awesome.

  • Now get this.

  • For every one she sells, she's donating one to local folks in need.

  • So this first round is actually going to help elderly people living in assisted living facilities

  • here in our neighborhood.

  • So again, super simple idea.

  • Buy one, give one, but very impactful.

  • This is a great way to keep your business running and to keep your team employed and

  • to make a difference too.

  • Now let's move on to our next strategy, strategy number two.

  • You can sell your product or service and then donate a portion of the proceeds.

  • So I don't know about y'all, but we are taking this stay at home life real seriously.

  • And you know who I'm loving up right now.

  • It's @D-Nice on Instagram.

  • He's doing this thing called Club Quarantine Homeschool, and it is so much fun.

  • He's bringing that unce-unce-unce to all of us.

  • Seriously though, his live sets on Instagram are legendary and they're really doing two

  • things.

  • One, he's serving his audience with his incredible skills.

  • And two, he's launched this limited edition hoodie where 50% of the proceeds are being

  • donated to the CDC Foundation coronavirus fund.

  • And I thought that this was fantastic.

  • So he's offering a simple paid product and then donating half of the proceeds to folks

  • who really need it right now.

  • So think about this in terms of your business.

  • Maybe you could offer 25%, 50%, 75%, whatever works.

  • But I think this is another beautiful win-win idea to both sell your products and make a

  • difference.

  • Moving on, strategy number three, sell your products and offer scholarships.

  • So this is something we've done in our company for years and we're going to continue to do

  • this because it's awesome.

  • So we offer our paid training programs like B-School, The Copy Cure, sometimes even live

  • experiences, and we always have a scholarship program, meaning we offer full scholarships

  • to folks from marginalized communities, who wouldn't be able to invest in our training

  • experiences otherwise.

  • So again, it's another really straightforward concept and it's totally win-win.

  • Strategy number four, sell your goods, collect tips on the service bit and give those tips

  • away.

  • So check this out.

  • This one's awesome.

  • Neve & Hawk is a fashion brand and coffee shop in Northern California and they were

  • able to stay open and do business curbside safely and then they shared something on their

  • Instagram posts that we at Team Forleo found so inspiring.

  • Here's what they said, "The fact we are able to open in this capacity, while so many of

  • our friends cannot is not lost on us.

  • So many stores and businesses have no way of generating income at this time while their

  • bills keep piling up.

  • Because of this, we will be donating our tips to a different business on the Avenue daily."

  • Come on, isn't that beautiful, y'all?

  • I think it's such an inventive idea for any local business who wants to support other

  • local businesses in this time of need.

  • And finally, we're going to go onto strategy number five, which is this: offer generous

  • payment plans or put payments on temporary pause.

  • Now, admittedly, this one is not going to work for everybody, but it can work really

  • well