字幕列表 影片播放
So it's time for the 2019 predictions and to be honest going into this year it
feels like a world in flux, a world that's very very difficult to make any real
predictions for but I kind of enjoy these they're kind of fun so let's have
a go anyway. So here's five predictions to do with coffee that I think could be
a thing in 2019
Let's start at the beginning, let's start with coffee equipment, let's start with espresso
machines. Now, 2019 is a year where HOST is on. HOST is every two years, it's a
massive trade show in Italy in Milan where espresso machine manufacturers
come and show off their latest and greatest. it's a kind of major moment in
the calendar for every single espresso machine manufacturer. What I think we'll
see this year is a big swing towards automation and I'll tell you why:
Eversys. Eversys have had an incredible couple of years, they've taken on a bunch
of money. They've got themselves sorted out, their products are really
well received and they really seem relatively uncontested in the specialty
super-automatic world. It's kind of Eversys and then a big gap and then
everyone else, certainly in specialty coffees perceptions I don't think the
the other manufacturers are gonna let Eversys continue without some serious
challenge. So I suspect we'll see a ton of innovation in that particular area.
Every year I like to throw in a kind of business here prediction and for the UK,
well, if Brexit happens - which still feels like a weird if - it will be brutal. Brutal
to coffee and I'll tell you why: One, we already have what we call pretty low
consumer confidence; people are eating and drinking out less already. If a hard
Brexit happens it's only gonna get worse.
Couple that with, I suspect, an even greater fall in the value of our
currency... Well, prices are going to be going up
for cafes, consumers may be hesitant to spend more someone's gonna get caught in
the middle. So, however you feel about this political nonsense
if Brexit happens it is it is just bad for the coffee industry full stop.
For my third prediction I want to talk about alternative milk. Now 2018 could
comfortably be called the year of Oatley Oatley spent staggering amounts of money
on advertising, growing their brand and weirdly not nearly enough money actually
making product to meet said demand but nonetheless there's been a real growth
in in non-dairy milks alternative milks and I think the one for this year that
people will try and make happen is going to be hemp milk. Now that could be in
parallel with the rise of just general interest in CBD oil all of that kind of
stuff happening and happening just on the fringes of coffee too but I think
Oatley's gonna have some more competition but people are going to be
pushing non-oat products for example I think hemp's gonna be a thing.
Sso we'll see it's a little bit of an odd prediction but but you know I think it's
going to be a thing this year.
Fourth prediction I think this is going to be a year of a kind of a sea change
around packaging and coffee and I'll tell you why:
Vegan food. Now vegan food has exploded certainly in the UK recently now a lot
of that interest isn't just coming from people concerned about animal cruelty
it's also from people concerned about their environmental impact and the
impact of their diets and it's really starting to have a big impact on how
people choose to eat and coffee in the last year or two has picked up a
reputation of being a wasteful thing lose the whole discussion about take
away cups that was absolutely a big thing and I think this year packaging
around coffee generally is going to be a big topic whether we see new materials
in use whether we see a bigger shift away from traditional materials whether
we see people using alternatives to cardboard or other kinds of things like
that I don't really know but I'm pretty sure packaging is going to be a big deal
for coffee in 2019 and that leaves us with prediction
number five and that is going to be the return of specialty dark roasted coffee
now I should clarify what I mean by this this isn't just people who happen to
roast a bit dark buying specialty no no I mean specialty will begin to embrace
offering an additional darker roast of some coffees alongside what they're
currently doing now this is already happening you see go get em tiger
in LA starting to offer kind of a lighter and medium a darker roast of
their coffees and in some ways I think a lot of people will see that as being
given permission to follow suit again there's tons of competition right now in
coffee people want to find new consumers and there are some people to just like
darker roasts and there are people like Kevin Knox who've been around the
industry for a very long time who sang the praises of darker roasted well
sourced great raw green coffee and we've pushed back pretty hard against that as
an industry we've said dark resting is morally wrong it destroys the hard work
of great producers and and I understand that I see that argument I think we're
gonna start to see people say what what if people like dark roasts why can't
they have good green coffee why do they have to have lower quality greetin
coffees in that darker roast and done well I don't particularly enjoy them but
I do absolutely concede that you can taste the difference between great green
coffee and a dark roast and terrible green coffee in a dark roast like I said
I don't want to drink either that's just not what I enjoy but lots of people do
and I think this is going to be a year where the pendulum swings back towards
embracing more developed roasts selling them that way and being okay with it
we shall see so those are my five predictions for
coffee in 2019 I'll give one more little prediction which is for this channel
last year I did about 40 videos on this channel in 2018 this year I really want
to double that but I'm gonna aim for like 60 that's the goal at least 60
videos out in 2019 there's going to be a whole host of different stuff coming out
on this channel all pretty much connected to coffee from brewing guides
product reviews gonna step up a little bit just general vlog II kind of stuff
occasionally when I'm traveling and your input is also welcome what do you want
to see more of on this channel in 2019 feel free to leave me a comment down
below as always thank you so much for watching have a great day