Name: 如何起一個好的品牌名稱（不是你想的那樣）？ (How To Come Up With A GREAT Brand Name (NOT What You Think))
Uploaded: 2021-01-14T10:38:32.000Z
Duration: 3 min 28 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

- How to come up with a great brand name?

Now maybe you are thinking of starting a business

and you're thinking about a good company name

but you're thinking of launching a new product

Now obviously, there are exceptions to this rule.

They're a lot of great brands out there in the marketplace

that they have some difficult or weird names

why not give yourself every single advantage

that you could have to win in the marketplace

Now the concept that I'm gonna teach you today

it's a very simple but very profound concept

you probably have never heard of from anywhere before.

And that's the concept of phonological loop.

of our working memory model that it represents

basically a pre-store of verbal information

Now I'm not get into the science of exactly how

cause you will not be interested in that.

For now, what you need to understand is this,

any information that's coming in to your ears,

it goes over and over again for about three seconds

So most of us, we learn by sound, not by sight.

So what happens is, anything that comes into your ears,

if it bounces around the phonological loop,

So what makes Coca Cola so valuable as a brand,

Also, personal name brands like Marilyn Monroe.

See, a lot of these names if you think about it,

if you can, when you plan about your name, your brand,

if you think about how you can have those sounds,

I want you to think about some brand names

How many of them follow these principles?

Comment below and see how many you could come up with.

if you're not already a subscriber to my podcast,

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An expert, absolute expert in their field

I ask them some pretty profound questions

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如何起一個好的品牌名稱（不是你想的那樣）？ (How To Come Up With A GREAT Brand Name (NOT What You Think))

weird

subscribe

absolutely

essential