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  • The battle for Christmas number one is a British music tradition.

  • To be at the top of the charts on Christmas Day is to have a place in history.

  • Sometimes, serious pop acts have managed it:

  • the Spice Girls did it three times in a row.

  • Sometimes, it was more of a mid-90s fever dream.

  • ♪ “Blobby, oh Mr Blobby…” ♪

  • Some of the importance of the Christmas Number One

  • comes from the UK music industry's official charts,

  • which are based purely on music sales, not on airplay.

  • Every pop music radio station in Britain could play a track every hour, on the hour

  • and it wouldn't make a bit of difference if no one walked into a music shop,

  • opened their wallets, and actually bought the physical single

  • or, later, paid to download a digital file.

  • That doesn't really work these days.

  • If you go back to 1952, when the charts were first launched,

  • a guy called Percy Dickens basically just used to get on the phone

  • and call up 20 of his mates who worked in record shops

  • and just ask them, what records were popular that particular week?

  • And it was as basic as that.

  • So for most of the history of the charts,

  • what we've done is we've counted sales,

  • because that's the way that consumers - music fans -

  • have been able to access their music.

  • Every year, hundreds of music acts release novelty Christmas singles,

  • hoping to be the one that makes it through the dreck

  • and gets to the top of the charts. And almost all of them fail,

  • although it's pretty heartwarming when they do succeed

  • because it usually means that the winner of the X Factor

  • has been beaten down into second place,

  • and people seem to enjoy it when Simon Cowell doesn't win.

  • But calculating the numbers now is trickier than it used to be.

  • For the lastyears, we've been not just counting sales, but also adding streams in

  • there as well.

  • We convert the streams to sales by dividing the streams by 100,

  • and then we put it all together.

  • The 100 is essentially an estimate of the value of a stream versus the value of a download.

  • We're actually changing that from the beginning of 2017, to 150,

  • because what we're seeing is a massive shift

  • in terms of the number of streams that are being generated

  • and the number of sales that are being made as well.

  • Spotify, and Apple Music. Deezer, and Tidal.

  • Amazon have both Amazon Prime Music and Amazon Unlimited. We count those as well.

  • There are other, smaller services on top of that.

  • But pretty much any audio streaming service you'll be using, we count.

  • You'll notice something missing from that list of streaming services:

  • the official UK chart doesn't count YouTube views.

  • In theory, YouTube could track music use:

  • but it can't tell whether you're listening to a song

  • because you're there to listen to music

  • or just because someone's decided to soundtrack their multi-million-view video

  • with Bing Crosby's White Christmas.

  • We've never counted video, and consumption of video, and we're not doing so now.

  • That said, obviously we're always talking about it,

  • it's a big debate within the industry, about whether it should or it shouldn't count.

  • That may change at some point in the future, but not quite for now.

  • I don't know who's going to be Christmas number one this year.

  • And neither do the folks here, at the official UK charts company,

  • at least as I record this,

  • although I suspect probably they've got a pretty good idea by now.

  • At 5:40pm on December 23rd,

  • BBC Radio 1 will make the announcement,

  • andat least for this year

  • someone will still be entering the history books.

The battle for Christmas number one is a British music tradition.

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為什麼YouTube流不計入聖誕節№1。 (Why YouTube Streams Don't Count For Christmas № 1)

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    林宜悉 發佈於 2021 年 01 月 14 日
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