And the problem with that is that while you live for more than the moment you live across many moments, you stretch yourself across time and we know human beings know that they stretch across time and so actually have to consider notary, the organization of their behavior in the short term, but also the organization of their behavior in the short term, so that it also works across weeks and across months and across years, and maybe even for longer spans of time than that, and also equally and similarly, it has to work across people, and one of the things that's kind of interesting about that is there actually isn't much difference between establishing a value structure that works for you now and next week and next month and into the future, and establishing a value structure that works for you and other people simultaneously.