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  • Good morning, John. I almost made this video over on Hank's channel where I've been goofing off a lot in the last couple weeks.

  • But why not? Yeah, you gave me permission on Twitter. So I'm gonna goof off here. Goof goof goof.

  • Subscriptions!

  • It's the brand new thing, a craze that's sweeping the nation. "Please subscribe," everybody's asking for it. But over the last 10 years of YouTube,

  • subscriptions have gotten less important, okay? It's a thing that has happened. Why has it happened? I don't know.

  • I'm not gonna go and see that it's YouTube's fault. Subscriptions seem to be fairly front and center both on desktop and mobile experiences.

  • Even on a channel like vlogbrothers, which is very much sort of a repeat-viewer kind of channel,

  • with a lot of viewers that are very YouTube savvy, views on first-day

  • uploads are only about 30% from subscriptions, and that goes down to like 15% in the life of the video.

  • So it's--it's a big piece, but it's not the biggest piece.

  • So since it's a smaller--and shrinking, honestly--piece of the pie,

  • you'd think that people would freak out a little bit less when

  • somebody, this person, said on Twitter that their subscription feed was suddenly not in chronological order.

  • I understand why youtubers are so protective of this one place that is not controlled by computers, it is controlled by humans.

  • It is the one place left where we know what's going on.

  • I am NOT gonna go into how this information was released in a manner that allowed YouTubers to be wildly speculative and

  • miscommunicate and misconstrue and send really nice notes to Twitch being like "hey, what's up?"

  • I guess actually I'm gonna do that 'cause I just did it. But look, the sub feed has problems. If you look at your analytics,

  • you can see this. It works best for channels that are able to upload like a video every single day.

  • It works much less well for people

  • who have to spend a long time making one video.

  • And also if you've been using YouTube for any length of time,

  • you know that it's a lot easier psychologically to subscribe to something than to unsubscribe to something, which leads to people's sub boxes being

  • often, or even usually a dang mess.

  • So many videos hit that box that it's overwhelming and it's not a good--what they call user experience.

  • I think Iiked that,

  • ultimately.

  • I mean,

  • I tried to scroll to the end of the month in my subscription feed and I just didn't make it. I didn't get there.

  • I couldn't. I did not have the patience. Also I can see you on the channels that I have access to analytics for that fewer

  • impressions and views are coming from the subscription feed.

  • It seems like people are using it less.

  • Maybe that's because home is getting better, or because the subscription feed is getting worse.

  • And if subscriptions becomes a product that fewer and fewer people use,

  • this is a bad thing for everyone, and YouTube knows this because it's the only place left where people are

  • guaranteed to see the thing that they signed up to see.

  • But you can't, can't, CANNOT fix that by breaking it.

  • Whether YouTube like deeply, viscerally understands this the way the creators do,

  • you created a contract with us. This is how this product works and it has to work this way.

  • There is one place--one place where users are in charge and they need to be in charge.

  • We have to have that relationship with our communities, that there is one place that we know they can find our videos.

  • One place

  • where I don't have to worry about what a computer thinks. That needs to not change. And I'm not saying that there aren't problems,

  • but maybe there are other ways to solve problems, like maybe creating a space above the feed for an algorithmically generated

  • "what you missed" section. But because this problem is so hard to solve,

  • maybe it's not a problem that needs to be solved with computer code. Maybe it's a behavioral problem.

  • So to the people listening out there:

  • Please, unsubscribe.

  • Find the things that you don't watch, the things that are cluttering up your sub feed, the things that make it a less good

  • experience for you, and get them out of there. It's okay.

  • You're not gonna hurt my feelings. And YouTube, maybe give people more options for how to customize that experience,

  • because if you want people to have a personalized experience,

  • maybe the person personalizing it should be...

  • a person.

  • Because even if fewer people use it, the ones who do are your power users.

  • They're kind of the ones that matter the most. And people having some amount of direct control over their experience of this platform and

  • over the relationship between creator and audience, that is always gonna be more important than

  • creating the most clickable feed. John, I'll see you on Tuesday.

  • I made a video diving fairly deep into the analytics of the sub feed over on Hank's channel if you want to go watch that.

Good morning, John. I almost made this video over on Hank's channel where I've been goofing off a lot in the last couple weeks.


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    林宜悉 發佈於 2021 年 01 月 14 日