Name: 收入流。創業速成班#13 (Revenue Streams: Crash Course Entrepreneurship #13)
Uploaded: 2021-01-14T10:29:59.000Z
Duration: 10 min 48 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

程度副詞

You know what business people really like to talk about?

Profit, revenue, income, assets, cash flow -- all these words mean money, but they all

In business, money is important to us and we want to describe it as accurately as possible.

That can make it confusing for new entrepreneurs to talk about the money flowing into their

business, and it seems like we need a translator for all the jargon!

But, really, making money comes down to understanding a few basic terms and setting up some sales

structures that let customers make purchases in a way that works for them.

I'm Anna Akana, and this is Crash Course Business: Entrepreneurship.

Money can be an awkward subject, I get it.

But to make a living, have an impact, and be taken seriously at decision-making tables,

we entrepreneurs need to know the ins-and-outs of our business, including the money stuff.

And we believe that one step to making the world more equal is making money less of a

If we consult our “Finance to English” Dictionary, we can see that revenue is the

amount of money a customer hands to us when they buy a product or service.

To calculate it, revenue is the number of things sold times the price of each item.

Making a product or offering a service costs money upfront, so we can't ignore expenses

That's money spent on operations to generate revenue, like for employees, supplies, or

So profit is the money we make if our revenue is greater than our expenses.

To calculate it, profit is just revenue minus expenses.

If you reported a million dollars in revenue last month, but spent $999,999 making your

product, you only made one dollar in profit.

Revenue, expenses, and profit are the three basic concepts we need to decide how well

When it comes to other financial business-speak, Investopedia or Accounting Coach are great

Lots of words might sound fancy, but the concepts are usually pretty simple.

Now that we speak the language, we can ask an important question: how do we actually

Last episode we learned how to be persuasive and hone our sales pitch, but we also care

about how customer sales can be structured, known as our revenue streams.

Basically, revenue streams are decided by what we're selling and how we want to sell

Like how small water streams feed into big rivers, our revenue streams make up our whole

If you have a physical product, a product sale or asset sale is a natural revenue stream.

There's a transfer of ownership rights, so the customer gets a physical product and

As long as there have been civilizations trading, there's been some form of the product sale.

For example, a hardware store sells hardware.

SO many things the dollar section is a dangerous place, my friends.

But maybe complete ownership isn't the goal at all.

In some cases, you could charge a usage fee, where customers pay based on how much they

Utility companies charge based on how much you leave the lights on.

Buying a whole power grid would be impossible!

And your cell phone carrier charges based on how much data you've used -- you're

Next, there's renting or leasing, which is slightly different.

You charge a fee to grant someone the exclusive rights to use a thing you own for a fixed

Here it doesn't matter how much they use it, but how long.

You get a recurring revenue stream, and the renter doesn't have to pay for the full

Anyone who's moved can appreciate renting a moving truck for a few hours to haul your

It's also possible to rent places to live, or a lot of other specialty equipment, like

And licensing is like renting but for ideas -- basically, it's giving customers permission

to use protected intellectual property in exchange for a fee.

Licensing is especially common in the tech and media industries.

Patent-holders can grant other people the right to use their technology for a fee, or

creators can copyright their IP and sell licenses for other people to use it.

For example, Marmoset music supports emerging artists by licensing their music to large

corporate brands for storytelling, like in campaigns for the Academy Awards.

A popular revenue stream in the brave new world of TV and music streaming is charging

a subscription fee to sell continuous access to a service.

If you're a student, you can pay one convenient fee each month to get unlimited Hulu access

It's like they don't even want you to study!

But there are offline subscriptions too, from meal-kit services like HelloFresh to boxes

of new clothes from Stitch Fix and Trunk Club, or even gym memberships.

Then, there are revenue streams if you're a middleman, like if customers are looking

for someone to act as a go-between during a negotiation or a transaction.

You can charge them a brokerage fee for brokering, or arranging, the deal.

Real estate agents earn their money this way, by getting a commission each time they successfully

And finally, you might move away from generating revenue directly from customers with advertising

-- promoting products, services, or brands from other companies for a fee.

Many “freemium” services, like mobile apps or YouTube, earn money this way -- by

Even the mighty Google generates revenue with advertising, by letting websites pay to appear

in the first two or three results slots in a search.

So there are a lot of options for revenue streams, and you don't have to pick just

Let's explore this through an example in the Thought Bubble.

GoldieBlox is taking the toy industry by storm, and they're especially targeting gendered

marketing stereotypes for engineering toys.

They sell physical toy sets with a storybook paired with a construction kit, have two mobile