Andsoallyoudoisyougo, there'llbe a little a littlebox, andessentiallyyoucancopyandpastethe u R L ofwhereyouwantyouryourWebvisitorsto G O andthenwhenpeoplegotofail, normaldotcomor, let's say, thedailyblobdotcom.
Sopodbeandotcomallowsmetoprovidepeoplevideopodcastsofthetwohourshowsthat I createeveryday.
Ah, andtheyhostallofthat.
SonowinsteadofmehavingtosetupmyownWebserver, mehavingtosetupWordPressorwhateverelsemehavingtodoallthoseconfigurations, what I dois I payPodBean a setamounteverymonth, andthenwhat I wouldhavehadhappenedisthatthedailyblobdotcomisnowforwardedtothedailyblobdotpodbeandotcom.
Andsonowitgetsredirectedthatway.
Sothatway I canhave a domainnamethat's veryeasytotellpeople.
Soifyouwantto, youwanttolistentometoourshows.
After I dothem, yougotothedailyblobdotcom.
So I gettheeaseofuseof a domainnamewithouthavingtodealwithalltheconfigurationsandactuallybuildingup a website.
Thiscouldbeveryusefulrightnowinthemodernworld, especiallywith a lotofpeoplebeingconcernedaboutplatformsandwhetherornottheywillcontinuetouseplatforms.
Nowwesee a lotofthingsnowadayswithpeopleworriedaboutbeingdeplatform.
Remember, ifyou'rebuilding a business, you'regenerallynotbuilding a businessforoneortwoyears.
Youmaybebuilding a businessfortwoorthreedecades, andsowhenyouget a domainnameandyoustartgivingthingslikeyouareelsetoallyourcustomersandallyourclients, theymayhavethatinformationnotjustfor a coupleofmonths, butfor a coupleofyears, ormaybeeven 10 years.
Whenyouhandoutbusinesscards, peoplecan't keepbusinesscardsfor a longtime.
I don't wannahavetogothroughalloftheadvertisingcostandresourceconsumptionoftryingtopointpeopleto a websitewiththesevideosif I don't knowifthey'regonnaworkright, because I don't willthisworkWon't thiswork?
I don't know.
What I candiois I boughtthedomainnamegeekfieldnotesandsogeekfeelnotesnowredirectsto a YouTubechannel.
I cangoalong.
I canseewhetherornotpeoplelikethevideos I cansee.
Whataboutthevideostheylike?
I canseewhat I wanttochange.
Soin a fortsoforth, I candoallofthatexperimentationonYouTubewhere I don't havetoworryaboutconfigurations.
I knowrightnowyoumaybesittingthere, andyouthinkthisisallaboutpolitics.
It's allaboutdeplatform.
Butit's alsoIt's alsoaboutbusiness, right?
Ifyouhave a localpizzashop, youknowBaltimoreinBaltimoreisbestpizzashop.
IfyourpointouteverybodythatFacebookpage, whathappensin a coupleofyearswhenanothersayoranotherplatformis a betterplaceforyourbusiness?
Ifyouhave, Ifyoualreadyhave a domainname, yousimplyforwardittothatnewplaceandthenthat's alltheworkyouhavetodioversusifyou, youknow, haveputoutthe U R L fourFacebookorforwhateverelsefor a numberofyears.
Nowthere's a huge, painfulmigrationprocesstogetpeopletoknowwheretheyshouldgotonext.