Nowoneforanythingaboutmyhistoryisthat I'veactuallyhad a stringofsuccessfulbusinessventures.
Atleastthreehavemadeconsiderableamountsofmoney, andthen a fewothershaveactuallymadethesethatmoneyaswell.
Maybe I cansharesomeofmylearningswithyouabouthowtocomeupwith a successfulbusinessideabecause I'veseensomanyotherpeoplejusttossingoutcompletelyrandom, puregarbageideas.
And, youknow, peoplemightsaysomethinglike, Well, whydon't wemake a coffeeshopfordogs?
Thefirsttipandonethatisperhaps a littlebitcynicalistolearntocopypeople's ideasandnottofocustoomuchoninventingsomecrazynewideaallbyyourself.
Backinthedaywhen I wasmaking a lotofabs, I wouldtrytobuildmyownappidea.
I wouldtrytositdownforhoursandthinkupsomecrazy, innovativeideathatnobodyhaddonebefore, andthen I wouldtrytopushitout.
Andeverynowandthen, yeah, maybe I canfindsomethingthatstartedtogettingsometraction, butitwasjustextremelydifficult.
Andafter a while I realizedthatwhat I coulddowasjustcheckoutthetopleaderboardintheAPPstore, figureoutwhichabsolutedoingwell, andtheyspendtheweekcopyingthatupandreleaseit.
And I foundthatthistribethatyouworkedextremelywell, liketheAPPideawasreallyproven.
I knewthatassoonas I launchedthat I couldevenputinsomemarketingbudgetonthisadvertiser.
Youwon't beabletoseehowfeaturesperform a becausethemquicklypivot.
Ifyouneedtobuildupquickand V pieceofnewideasthatyoumaythinkisinterestingandyourhide, there's nogoodthatmaybecreateanotheridea.
I remember I hadmet a fewotherentrepreneursbackincollege, andtheyhadtoldmethatitwouldtakeatleastthreefailedattemptsbefore.
I wouldprobablycomeupwithsomesuccessfulideaand I justthoughttomyself, Wow, I don't wantthefailedthreetimesYoudon't wanttoitrightaway.
Butinreality, I laterlookbackand I seethat I hadfailedprobably 10 to 20 timeswhen I wasbuildingupideas I mightmakelike 10 napsand I wouldexpecttheonetosucceed.
Rather, it's areathat I mightgetexcitedabout a problemspaceworkingwithinthatproblemspace.
Howcan I comeupwithvarioussolutions?
Andhere's totacklethatproblem.
If I canidentify a problemthanthatisgoingtobemuchmoremeaningfultomethanjustbeingabletosay, Well, here's onefantasticidea, andforsurethisonefantasticideaisgoingtoworkbecause I knowthatthisideamayfail.
Butwhatwillneverfailistheproblem.
Theproblemisalwaysgoingtobethere.
Ifnoonehassolvedthisproblemyet, then I knowthattherewasatleastsomeopportunitythere.
Thefourthbitofadvice I haveforyouistoconsider a marketingplan, a visionforyourideatotakeitfromzerouserstoeoneuserto 1000 usersandthento a 1,000,000 users.
Andletmeexplaintoyouaway.
Onethingis I foundthatovertime I had a lotofproductsthatnobodywantedtousethesewiththeideasthat I thoughtmillionsofpeoplewithuseandyeah, I couldn't get a singlepersontouseit.
I rememberbackintheday I made a jobwhereyoucouldsubmityourresumetomylittleapp, andthenpeoplecangolookatyourresumeandmatchupwithsomejob.
When I launchedtheproject, therewerenoresumesandnoemployersonthere, andtheprojectfailedwithin 24 hours.
Withinoneday, I realizedyetthiswas a completelyridiculousidea.
Youknow, thisreallyexcitesmebecauseit's such a funwaytonurturecuriosity, buildconfidenceanddevelopproblemsolvingskillscrucialtoschooljobinterviewsortheircareers.
Gotobrilliantthatwork, slashtechleadandgivethem a subscriptiontohelpthemfinishtheirday a littlesmarterthisholidayasaninstagraminfluencer, I recommendthatyougetthisvideoelectionsubscribeand I'llseeyounexttime.