Name: 在谷歌上與當地客戶聯繫，全國退伍軍人小企業周生活流。 (Connect with local customers on Google, National Veterans Small Business Week Livestream)
Uploaded: 2021-01-14T10:17:01.000Z
Duration: 1 h 26 min 53 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

you served your country, then the transition back to civilian life and began serving their communities.

And for two and 1/2 1,000,000 of you, that meant starting a small business.

Your business is for hiring fellow veterans, military spouses, their supporting charities, giving your communities a sense of community.

You're doing what you've always done, putting in the hard work and learning as you go.

So to help Google has created one place where your veteran own small business.

Get a step by step guide to reaching customers worldwide at a veteran lead badge to your Google listing and let the world know that you all two and 1/2 1,000,000 of you are open for business.

Hi, everyone and thank you for joining us today as we celebrate National Veterans Small Business Week with today's Lifestream Connect with local customers on Google.

My name is Donald Allen, and I'm so excited to be here with you today, so running a small business could be a great second career.

After serving in the military, we believe that digital skills training for veteran owned businesses like building a website.

Preparing a business plan and honing a marketing an audience strategy will be beneficial as veterans tried to grow or start their businesses this year for National Veterans Small Business Week.

We want to celebrate businesses who identify as veteran lead and help them grow their businesses through digital tools and training.

After the presentation will be hosting a Q and A where we'll answer your questions live.

So throughout the wood, the Lifestream submit your questions.

Using the hashtag hash vet lead Livestream on Twitter.

We'll also be joined by Northern California v.

Bach advocate Karina Conley to ask her about free tools and programs that V.

Bach and SP A have to offer for veterans.

All right, so first, a bit of background.

So in 2017 we launch Grover Ghoul, an initiative to help people across the United States grow their skills, careers and businesses by providing the best of Google's training and tools.

Specifically, we've launched products and programs that help the veteran and military spouse community, and we'll be sharing some today as well as resource is to learn more at the end of this life stream.

In today's session, we're going to talk about a free tool that businesses can use right away to get started.

Connecting with customers online is called Google My Business.

And if you're new to Google my business, don't worry.

That's why we're here today, and I'll start by sharing an overview.

So Google my business offers business is a way to manage how their information appears across Google Search and Maps there what is called a business profile?

When we first moved to the Bay Area a few months ago, my family wanted to go out to eat.

We have no food in the house, new to the area.

And just like so many of our many PCs adventures, we had no idea what was around us and keep in mind, I've had a family of six, so we can't just go anywhere to go eat.

So I opened Google Maps and typed in restaurants near me, and when I came, what popped up was a bunch of business profiles for businesses that were local to our area.

And so we found a quaint French comfort food cafe and had pictures and ours directions and a phone number, which is important because I needed to call them to see if they could accommodate my large family.

I'll just leave it to say that we went, they could accommodate us.

Ours that we now follow and we get updates from all of that was through these business profiles.

So research shows that over 90% of customers looking for business information through search engines are looking for specific information like business hours, promotions or available appointments.

This is important because how a business is information appears and search results can impact win how or why potential customers engage with you in context of our discussion today of how businesses can use a business profile to connect with local customers.

Uh, so I'll add that not only our customers looking for specific, specific information about a business they're looking for specific information about local businesses.

There are billions of local search has made every month, and Maur than 30% of all mobile searches are related to location.

All right, you have customers who are looking for specific information and largely looking for this type of information about a business in their community.

So today we're going to discuss how to connect those dots using features available through Google, my business.

But before we dive in, it's important to note that Google, my business, was designed for businesses who have a physical location or do business face to face with their customers.

Okay, but if you have a business or thinking about starting one that doesn't meet one of these two categories, you're fine.

There still be opportunities to gain tangible takeaways through today's topic.

All right, so this is the part where I tell you what I'm about to tell you in today's workshop.

We're going to discuss how businesses can use Google my business, to establish a local online presence, build a loyal customer base highly what makes a service or product unique, and use insights to help Dr Mawr in store or online traffic.

All right, so you have options available to this is where having a free business profile on Google can help customers, or 38% more likely to visit and 29% more likely to consider purchasing from businesses that have complete profile information before diving into the features of which can help your business connect with customers locally.

Let's first take a review that anatomy of a business profile on Google When a customer discovers your business profile, the initial view they see is your business overview.

In a business overview, consumers confined info about your business like address, contact info, hours of operation business, logos, photos and more.

This overview allows potential customers quick access to the best ways to connect with your business through Google.

You have access to a manager dashboard where you can update all the information shown here.

So 96% of customers are more likely to visit a business that has hours of operations on a Google search or maps.

90% of customers are more likely to visit a business.

I had a phone number on a Google search Map results page, and 90% of customers are more likely to be more likely to visit.

Has photos on a Google Search on Maps Results page.

Ensuring this information is actively managed can help increase the odds of connecting with new customers.

A recent update to business profiles on Google allows for businesses the opportunity to include branded images like logos in their profile.

Through this update, verified businesses can create a short name or custom name for their business profile to make it easier for customers to find them when business is shared.

This short named Earl, customers can enter into the browser search bar using the g dot page slash your custom name to go directly to your business profile.

Another great way to stand out to local customers is by using attributes.

See what your business has to offer, such as whether a restaurant offers WiFi or indoor seating.

Some attributes, like women, lead or outdoor seating can be highlighted.

His badges when customers find your business on mobile For a veteran led businesses watching today, we create a specific veteran.

Let your community know that your business is run by a veteran, so all of these features are great.

But what if a business doesn't have a website for consumers to visit?

Once they found your business profile, It's okay, Google.

My business includes the option to create a free, simple website generated with the information from your business profile.

So it's a great starting point of being online perfect for small businesses who don't do not yet have a Web presence and creating a website with Google.

There are three steps to creating a website with Google, my business one click website from your Google, my business dashboard.

And once you do this Google, my business will pull the information from your profile to populate the website.

Then customize some elements of the site, including, like the theme tax and photos, and when you're ready to go live, you click the publish button.

These websites also come with a free you earl and hosting.

You can customize your website address by entering the first part of the domain name, and it will automatically be followed by dot business DOT site.

So if you enter the name stations bakery, your website address would be stations bakery dot business dot site.

Alternatively, you can register your own domain name.

This option is not free, and you'll need to register domain through Google domains.

But if you already have a registered domain name, even with the registrar.

Other than Google, you can use it for your new Google side as well.

Okay, let's discuss a couple of creative ways.

Businesses could use the website feature in Google.

If you wanted to build a website for a hair so long, you would first consider how you would want your customer to engage with this.

Some of the questions you might ask yourself include whether the what are the deciding factors that potential customer would use when choosing a salon?

Do they want to see before and after photos?

Uh, the customers prefer to make appointments or just walk in.

What customers prefer to see pricing on individual service is these are all the things that can be solved through the website template.

For example, you could showcase before and after photos and include reviews from your business profile on Google so customers can see proof of the quality work that you d'oh Next.

You could include a book now called the Action Button.