Placeholder Image

字幕列表 影片播放

  • After you have planned your measurement strategy with your team,

  • it's time to actually set up your Google Analytics account and begin collecting data.

  • We'll cover creating an account and getting the tracking code

  • and then you'll practice making your own test account.

  • While we won't cover every single configuration,

  • we'll review the most common features that you should use to customize analytics for

  • your specific business.

  • When you first set up your Google Analytics account,

  • you'll be asked to choose whether you want to track a website or a mobile application.

  • Depending on your choice,

  • Google Analytics will display instructions to add the correct code to collect your data.

  • If you're tracking a website,

  • you receive a piece of JavaScript code that you must add to every page on the site you

  • want to track.

  • It's best to add this code to the top of the page,

  • before the closing head tag.

  • If your website uses a template you can add the code directly to the site template.

  • If you're tracking a mobile application

  • you will download a Mobile Software Development Kit, or SDK,

  • and share it with your development team.

  • There's an SDK for the Android platform as well as iOS.

  • You can learn more about tracking apps in our developer documentation.

  • Once you add the code to your site,

  • you should start to see data immediately in the Real Time reports.

  • But there are other ways to add the Google Analytics tracking code to a site.

  • One way is using a tag management tool.

  • If you're unfamiliar with tag management,

  • it's a fairly new technology that makes it easy to control and implement different types

  • of JavaScript tags,

  • like the Google AdWords tag, DoubleClick tags or the Google Analytics tag.

  • Visit the Google Tag Manager Help Center to learn more about this technology.

  • In addition to tag management,

  • some platforms also make implementation easier by providing plugins to simplify the tagging

  • process.

  • Plugins on sites like Blogger, Wordpress or Drupal,

  • simply require you to input your analytics ID in the administrative settings, and the

  • platform takes care of the tagging from there.

  • Alright, now it's your turn to create the test account that you will use for the activities

  • throughout this unit.

  • Use the information in the lesson activity

  • to complete the first page of the account set-up process.

  • If you have questions, refer to the resources in this lesson to get help.

  • Okay, let's get started!

After you have planned your measurement strategy with your team,

字幕與單字

單字即點即查 點擊單字可以查詢單字解釋

B1 中級

數字分析基礎--第4.1課 創建賬戶 (Digital Analytics Fundamentals - Lesson 4.1 Creating an account)

  • 42 9
    小小佩娟 發佈於 2021 年 01 月 14 日
影片單字