it's onlyfittingthat a housededicatedtocreatingonlinecontentwouldgoviral.
Hey, guys, it's PhoebewithWatchMojo.
Todaywe'llbetaking a lookatwhat, exactlyistheHypeHousebasedinLosAngeles, ThehypehousesdesignedtobringcreatorstogetherprimarilyfromTICTactocreateonlineviralcontent?
Let's take a deeperlookintendedas a spaceforticktalkerstomeetanddotheirthing.
Thehypehouseisallaboutthosecovetedcollaborations, makingiteasierthaneverforTicTac's mostfamousfacestoteamupfor a briefdancesessionorDilipSinghtoe a trendingsongincertainways.
Inthespaceoflessthan a year, the 15 yearoldviralsensationhasaccumulatedmorethan 20 millionfollowersonTICTacbyuploadingshortclipsthattypicallyfeatureherdancingorlipsinkingtwosongstrendingontheplatform.
Jameliawasnothingshortofanovernightsensation, withalltheCreator's dancevideosspreadinglikewildfireandinspiringmanytodothesame, evenearningher a spotnexttoJenniferLopezin a tictacpromofortheSuperBowlhalftimeshow.
Unsurprisingly, themajorityofthehypehousescreatorsareprimarilyknownonTicTac, althoughifyouhavefollowingsonotherplatforms, DaisyKeechhas a strongpresenceonInstagramandYouTubeas a fitnessmodel, butsomeofhervideosobtainingwelloveronemillionviews.
Whatisup?
Guys?
WelcomebacktomychainopeningHere I AmDaisyandtodaywe'rejusthaving a regulardayinthehypehouse.
Let's seehowthisgoes.
I reallydon't knowwhatisgoingdowntoday.
It's somethingneweverysingletime I wakeupsowell, alongwith a tictacfanbaseintheeightdigitsAddisonraiseInstagramProfilehasover 3.5 millionfollowers.
Thegoalistohelpyounginfluencersexpandtheirreachbyforming a networkofcollaboratorswhoworktogetherin a controlledenvironmentdedicatedtoproducingconsistentcontent.
Assuch, thehypehouseisnot a placetothrowmassivepartiesandcreatorsairunder a strictmandatetomaintaintheirworkflowinordertoremainpartofthecollective.
Wehave a houseof 20 peoplethatpost 3 to 4 times a day.
WhilesimilartosomethinglikeTeam 10 Thehighpassespositionedlessis a businessthatteachesbuttinginfluencershowtoobtain a 1,000,000 viewersquickly, andMaura's a groupofyoungcolleagueswhohavecometogethertohelpeachothergrow.
Despitenotlivingatthehouseastheonewiththemostfollowersandcloud, Charlie D'AmeliohasbeenthehypeHousesstarsinceitsinceptionoftenfeaturedprominentlyonticktalksforyouPaigeEmilio's clipswereseendailybymillionsofpeople, spurringotherstoproduceresponsevideosandleadingmanytocreditherforthegroup's initialsuccessway.
HypeHouseisthebiggestnameinthegame.
It's nottheonlyTICTachouseoutthere.
This'llswayHouseserves a similarpurpose.
Whilequite a fewotherhouseshavebeencreatedorareintheworksthathopetoprovide a productiveandmorediverseplaceforcreatorstoworktheirmagic, Thehypehousegotofftoanimpressivestart, withitspagequicklyaccumulatingmillionsoffollowersontechtalk.
However, theprojecthasattracteditsfairshareofcriticism.
Socialmediahousesdonotexactlyhavethegreatesttrackrecord, andthehypehousehasyettoprovewhetheritconductsuch a trendandthemainreasonthat I'm soskepticalaboutthehypehousesbecausethey'reshowingearlysignsofcrashingandburning, liketheothersocialmediagroupsthatcamebeforeit, becausethey'refocusingmoreonhowfamousthemembersareversuscreatingoriginalcontentwiththosememberswhilethehousesvideosaredoingwell.
That's a naturalresultofbringingtogetherpopularcreatorswithpreexistingfanbases.