Name: TEDx】創意速成班。Tina Seelig在TEDxStanford的演講。 (【TEDx】A crash course in creativity: Tina Seelig at TEDxStanford)
Uploaded: 2021-01-14T04:54:59.000Z
Duration: 18 min 16 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

This is a question that I have been pondering for the last 35 years.

poking little tiny cells with even tinier electrodes

to see what they would tell me about creativity and innovation.

After I finished my PhD,  I went out to study

and sort of learn all about creativity in the wild,

working in big companies and small companies,

and for the last almost 13 years I have been in Stanford,

teaching classes on creativity, innovation and entrepreneurship.

And in my classes I have done  endless experiments with my students,

trying to figure out what is involved with unlocking creativity.

What I’ve realized  over the last few years

is that we look at creativity in much too narrow a way.

and look at creativity in a very different light.

And what I've done  is put together a model

that I'm gonna basically explain to you in next few minutes,

about all the things we need to unlock creativity.

And I wanna point out,  before I take it apart,

this innovation engine,  that what I call it, has two parts.

your knowledge, your imagination, your attitude.

the resources, the habitat, and the culture.

So let’s start, let’s start where most people start.

Most people start thinking about creativity by thinking about imagination.

Now imagination,  one of the sad things is

that we don’t really teach people how to increase imagination in school.

And so there really are ways to increase our ability

to come up with  really interesting ideas,

we have to go back to kindergarten to see what the problem is.

If you are in kindergarten, it’s very likely you get a question like this:

What is the sum of 5 plus 5? So what is the answer to this?

OK, we know it’s 10 because there is one right answer to this problem.

But what if we ask this question in a slightly different way?

What if we ask: "What two numbers add up to 10?"

something that many of the speakers  have brought up today,

is that the way you ask a question determines the type of answers you get.

The question you ask is the frame into which the answers will fall.

And if you don’t ask  a question in a thoughtful way,

you are not gonna get  really interesting answers.

Consider the fact that the Copernican revolution came about by re-framing.

The question, what if the Earth  is not the center of the Solar System?

What if the Sun is? And that opened up the entire study of astronomy.

But you know what, you don’t have to do this in such a serious way.

You can practice it  every single day with jokes.

Because most jokes  we tell are interesting,

because the frame switches in the middle of the joke.

Consider this, the Pink Panther, if you see them in this movie.

He walks into a hotel, there is a little dog sitting on the carpet,

he says to the hotel manager, "Does your dog bite?"

And the manager says, "No, my dog doesn’t bite."

He reaches down. The dog basically attacks and he says, "What happened?"

Whenever you hear a joke,  you will find that almost always

it's that a frame switched in the middle,

and that is a really fun way to practice framing and re-framing problems.

So that’s one of the ways you can increase your imagination.

One of the key ways is to connect and combine ideas.

Most inventions in the world,  most innovations come from

putting things together that haven’t been there together before,

often in really unusual  and surprising ways.

One of my favorite ways to practice this  is with Japanese art of Chindogu.

Chindogu is yard  of creating un-useless inventions.

They are not useful. They are not useless.

there might be something here,  but I'm not quite sure.

So in this example, with the umbrellas on the shoes,

well, gee, it might not be very practical,

but it unlocks some really interesting ideas.

Speaking of shoes,  here’s another Chindogu. (Laughter)

but you know what,  there is an interesting idea there.

Again, you can use jokes for inspiration every single day.

One of my favorite things, whenever I get the New Yorker,

and I’m sure anyone who reads the New Yorker knows,

the first thing you do  is to open up the back cover

and you look at  the cartoon caption contest.

The cartoon caption contest always puts things together that are not obvious.

Often they exert out of scale,  or things that would be

And your job is to come up  with a really creative way

to connect these things in really  interesting and surprising ways.

It is, "We’ll start you out here, then give you more responsibilities as you gain experience." (Laughter)