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  • Promises made. Promises kept.”

  • This is the night Fox crossed the line

  • between where the network ends

  • and President Trump begins.

  • And I’m going to tell you how we got here.

  • America, you have the power.

  • Tomorrow, you can shock the world again.”

  • Hello everyone. We are out here live on Facebook

  • at President Trump’s rally in Cape Girardeau.”

  • This is not just any rally.

  • It’s the night before a historic midterm election.

  • Control of Congress, the future of Trump’s presidency,

  • it’s all on the line.

  • Missouri is a key battleground.

  • And team Trump is pulling out all the stops

  • to fire up the base.

  • This is the birthplace,

  • the hometown of Rush Limbaugh.

  • There’s no more sacred ground in conservative media.

  • What an honor. This is so exciting!

  • I have been watching Trump rallies” —

  • Lo and behold, word goes out,

  • Sean Hannity will be among the presenters.

  • Well, that would be astonishing.

  • Mind you, this is the top person

  • in all of cable newsFox News’s PR department,

  • their phones are ringing off the hook.

  • Sean Hannity is supposed to be like an opinion columnist.

  • Fox allows him to take great liberty,

  • but he still has to, at least, abide

  • by some measure of news standards.

  • Talent for a news organization should not

  • be openly campaigning with a candidate.

  • It erases any line between the news organization

  • and the campaign.

  • Hannity completely denies it, tweets out:

  • “I will not be on stage campaigning with the president.”

  • He says he’s just covering the final rally for his show.

  • Sean Hannity, come on up, Sean Hannity.”

  • That one small step for Sean Hannity

  • would be a giant step for the network that

  • pledged to make the newsfair and balanced.”

  • So, how did we get to this moment?

  • It all started with an Australian media mogul

  • who wanted to take on the world.

  • Rupert Murdoch, from the minute he steps ashore

  • in the United States in the ’70s,

  • is all about upending the elitist news environment.

  • He wants to blow up the entire media system here.

  • With a publishing empire

  • in New York alone, that includes The Post,

  • New York Magazine, Village Voice.”

  • Murdoch’s expanding his empire in the United States

  • just as a new right-wing radio star enters the scene.

  • Rush Limbaugh, talent on loan from God.”

  • Rush Limbaugh is a national hithe is huge.

  • That’s more like it!”

  • Limbaugh is a game changer

  • for the conservative base.

  • But what Limbaugh doesn’t have is the gravitas

  • of a news operation.

  • Murdoch sees a big opportunity and he

  • finds the perfect accomplice.

  • “I’m here with Roger Ailes,

  • who has been called the Ernest Hemingway

  • of campaign advisers.”

  • Roger Ailes was in the Nixon White House.

  • He knows Watergate happens because The Washington Post,

  • this beacon of credibility, this mainstream news

  • organization, takes down a president.

  • Ailes and Murdoch want

  • that kind of power.

  • They start in 1996.

  • The two men make their pitch to the base.

  • So, what will our Fox News be?

  • It will be different

  • and it will be fair,

  • because it has to be.

  • Because a very large audience is begging it to be.”

  • On the record. Fair and balanced.”

  • There was a brilliance to it.

  • We are fair and balanced because the others aren’t.

  • This makes us different.

  • It’s a bullhorn, not a dog whistle, to those people who

  • have felt left out by the news conversation.

  • This is for me.

  • For a long time,

  • theyre struggling to get any notice.

  • And then, they get a gift:

  • the Monica Lewinsky scandal.

  • It’s a salacious story tailor-made for Fox.

  • Get ready with your clicker to turn your volume up.”

  • It gripped the base and starts to solidify their audience.

  • The president’s on trial.

  • Our team will keep you informed.”

  • And everything flows from there.

  • On the ground in Lower Manhattan.”

  • Strike happened shortly after dark.”

  • They established their news division.

  • Are American policies too strict or not strict enough?”

  • And that news division gave heft

  • to their commentariat.

  • — “Since the April deadly shooting

  • Theyre gonna go after the guns.”

  • Yes.”

  • Ailes also newsified his commentators.

  • Those who want reparations for slavery are misguided.”

  • Should people who illegally sneak into this country

  • be given a free ride?”

  • Sean Hannity, he’s not just in a studio in a Lacoste shirt

  • talking to a microphone.

  • It’s a news desk.

  • It has flashing headlines.

  • It’s got all the accoutrements of news.

  • We can get you to jump in and listen to Hillary.”

  • For many years, it was fair and balanced.

  • So, let me go back to the single mother issue here.”

  • Hannity would square off against a liberal named

  • Alan Colmes.

  • They hate the nuclear family.”

  • Liberals hate the nuclear family?”

  • Let him, let her finish her point.”

  • Yeah, would you stop interrupting?

  • I’m trying to make a point here.”

  • “I lost my head.”

  • But let’s face it,

  • he got his butt kicked on almost every debate.

  • It was fair and balanced on the surface.

  • But there was a lot more at play underneath it that tilted

  • the scales to the right.

  • It’s the secret of their success.

  • This is a Fox News alert.”

  • Were a news organization like anybody else.

  • And were going to tell you those other news

  • organizations are wrong.

  • Theyre lying to you.

  • These people are not journalists.

  • These are not news channels.

  • What you just saw is nothing but left-wing propaganda.”

  • This was a retweet” — “All right, whatever it is.”

  • And it came from sources” — “I told you whatever it is,

  • you shouldn’t tweet, ever!”

  • One thing you have to do if you

  • want to run for president as a Republican,

  • it is believed you must visit

  • Rupert Murdoch at the Fox headquarters

  • in Midtown Manhattan.

  • You have to inform him of your plans.

  • So, Trump informs Rupert that he is running for president.

  • And Rupert is eating soup.

  • And as we hear this story,

  • he doesn’t even look up from his soup.

  • Rupert is not ready to buy into the idea of a Trump

  • presidential run, let alone, a Trump presidency.

  • Ailes has the same reaction.

  • And the sentiment comes through loud and clear.

  • Trump’s getting pounded on Fox.

  • Loser?”

  • Loser is Trump, who seems to think

  • this campaign is about him.”

  • It is simply bad anti-terror policy

  • to overreact and prohibit Muslims, even if you could,

  • which you can’t!”

  • “I find him offensive.”

  • “I don't think youre a first-time offender making

  • a personal crack at a woman.”

  • “I just think that belief in Trump is misplaced.”

  • It would drive Trump crazy.

  • And he would call Ailes and yell and it gets to the point

  • where Trump’s own staff has to try to keep him away

  • from the television.

  • And then there’s the bitter proxy war with Megyn Kelly.

  • It begins on the national debate stage.