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I'm McKenna Pope.
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I'm 14 years old.
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And when I was 13,
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I convinced one of the largest toy companies,
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toy makers in the world, Hasbro,
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to change the way that they marketed
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one of their most best-selling products.
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So, allow me to tell you about it.
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So, I have a brother, Gavin.
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When this whole shebang happened, he was four.
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He loved to cook.
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He was always getting ingredients out of the fridge
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and mixing them into these, needless to say,
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uneatable concoctions
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or making invisible macaroni and cheese.
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He wanted to be a chef really badly.
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And, so what better gift for someone,
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for a kid who wanted to be a chef,
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than an Easy Bake Oven, right?
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I mean, we all had those when we were little.
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And he wanted one so badly.
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But then, he started to realize something.
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In the commercials and on the boxes for the Easy Bake Oven,
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Hasbro marketed them specifically to girls.
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And the way that they did this
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was they would only feature girls on the boxes or in the commercials,
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and there would be flowery prints all over the ovens,
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and it would be in bright pink and purple.
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Very gender-specific colors to females, right?
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So, it kind of was sending a message
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that only girls are supposed to cook.
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Boys aren't.
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And this discouraged my brother a lot.
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He thought that he wasn't supposed to want to be a chef.
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because that was something girls did.
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Girls cooked, boys didn't.
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Or so, the message that Hasbro was sending.
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And this got me thinking,
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"God, I wish there was a way I could change this,
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that I could have my voice heard by Hasbro,
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so I could ask them and tell them
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what they were doing wrong
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and ask them to change it."
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And that got me thinking about a website
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that I had learned about a few months prior
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called Change.org.
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Change.org is an online petition-sharing platform,
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where you can create a petition
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and share it across all these social media networks,
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through Facebook, through Twitter,
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through YouTube, through Reddit, through Tumblr,
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through whatever you can think of.
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And so, I created a petition,
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along with a YouTube video that I added to the petition,
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basically asking Hasbro to change
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the way that they marketed it,
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in featuring boys in the commercials and on the boxes,
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and most of all creating them in less gender-specific colors.
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So, this petition started to take off,
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like humongously fast, you have no idea.
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I was getting interviewed by all these
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national news outlets and press outlets,
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and it was amazing.
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In three weeks, maybe three and a half,
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I had 46,000 signatures on this petition.
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(Applause)
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Thank you.
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So, needless to say, it was crazy.
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Eventually, Hasbro themselves invited me
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to their headquarters
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so they could go and unveil
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their new Easy Bake Oven product to me,
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in black, silver and blue.
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It was literally one of the best moments
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of my life.
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It was like "Willy Wonka and the Chocolate Factory."
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That thing was amazing.
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What I didn't realize at the time, however,
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was that I had become an activist.
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I could change something that, even as a kid,
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or maybe even especially as a kid,
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my voice mattered.
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And your voice matters, too!
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I want to let you know that it's not going to be easy,
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and it wasn't easy for me
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because I faced a lot of obstacles.
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People online, and sometimes even in real life,
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were disrespectful to me and my family
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and talked about how the whole thing
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was a waste of time,
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and it really discouraged me.
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And actually, I have some examples
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because what's better revenge than displaying their idiocy?
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So, let's see.
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From username Liquidsword29,
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interesting usernames we have here,
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"Disgusting liberal moms making their son's gay."
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Liquidsword29, really? Really?
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Okay, how about from Whiteboy77AGS,
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"People always need something to 'female dog' about."
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From Jeffrey Gutierrez,
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"OMG shut up! You just want money and attention."
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So, it was comments like these
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that really discouraged me
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from wanting to make change in the future
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because I thought,
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"People don't care.
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People think it's a waste of time.
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And people are going to be disrespectful
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to me and my family."
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It hurt me.
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And it made me think,
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"What's the point in making change in the future?"
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But then I started to realize something.
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Haters gonna hate.
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Come on, say it with me!
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One, two, three,
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Haters gonna hate!
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So let your haters hate, you know what!
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And make your change
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because I know you can.
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I look out into this crowd,
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and I see 400 people who came out
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because they wanted to know
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how they could make a change.
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And I know that you can,
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and all of you watching at home can, too,
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because you have so much that you can do
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and that you believe in.
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And you can trade it across all the social media,
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through Facebook, through Twitter,
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through YouTube, through Reddit, through Tumblr,
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through whatever else you can think of.
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And you can make that change.
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You can take what you believe in
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and turn it into a cause and change it.
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And that spark that you've been hearing about all day today
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you can use that spark that you have within you
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and turn it into a fire.
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Thank you.
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(Applause)
