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Hello.
大家好
My name is Azizi Tucker.
我的名字是Azizi Tucker
And welcome to TEDxTaipei 2013, “Living Together”.
歡迎來到2013年的TEDxTaipei:與大地和解
I am not such a good environmentalist.
我並不是一個好的環保人士
I don't always recycle
當我在家時
when I at home.
我並不會每次都回收
I never unplug my electronic devices like I should.
我不會將該拔掉的電器插頭拔掉
I race cars through the Mexican desert for fun.
我為了好玩,在墨西哥的沙漠賽車
And I used to build spaceships which punch
我也曾經建造太空船,而太空船每次發射
holes in the ozone layer with every launch.
都會在臭氧層撞出一個洞
I have a few redeeming environmental qualities.
我還是有些彌補環境的特質
I don't own a car,
我沒有車
but that makes me just like
不過這點讓我跟台北市
most people here in Taipei City.
大多數的居民一樣
Sometimes, when I go to MOS Burger,
有時候,當我到摩斯漢堡用餐
I can figure out where the paper,
我會知道紙類、
plastic waste goes.
塑膠類該丟哪
My carbon footprint is approximately
我的碳足跡大概是
3 times the average American
一般美國人的三倍
at 80 tons of CO2 per year.
每年大約80頓二氧化碳排放量
Much higher than the average Taiwanese also.
當然也比一般台灣人高出許多
In short, I am not an environmentalist.
簡言之,我不是個環保人士
I am actually very far from it.
事實上,我還差得遠
However, I do care about the environment
但是,我是很在意環境的
and want things to be better.
也希望環境變得更好
I think in many ways
我從各個方面去思考
I'm like many of you here,
也跟在場的許多人一樣
where I want things to be better,
我希望環境變得更好
but my actions don't neccessarily
但我的行為並沒有確實
live up to my words.
與我的言辭一致
Why am I here?
為什麼我在這裡?
I was born in Oakland, California.
我出生於美國加州的奧克蘭
And grew up as the mountain bike was
並在那裡長大
just being developed in the San Francisco Bay Area.
越野腳踏車當時正在舊金山灣區發展
I began mountain biking when
我從8歲就開始
I was just 8 years old,
騎越野腳踏車
and before the term was even common place.
那時這玩意還沒有很普遍
In my teens,
在我十幾歲的時候
I began to race mountain bikes down hill
我開始騎越野腳踏車競速下山
and did very well in the high speed races.
並且非常擅於高速競賽
While growing up and riding bicycles
儘管我騎腳踏車長大
I've always had a love of cars
我一直對汽車有很深的熱愛
and dreamed of racing cars in the future.
並夢想未來能夠賽車
My love of cars led me away from the
我對汽車的熱情
San Francisco Bay area
使我離開舊金山灣區
once I finished high school and to Detroit, Michigan,
在我完成高中學業之後
the motor city.
就到密西根的底特律汽車城
I studied engineering at University of Michigan,
我在密西根大學念工程學
and hoped to work in the car industry.
並期望在汽車工業的領域工作
I was lucky enough to get a job
我很幸運能夠得到一個
at a large automotive supplier,
在汽車機動產業的
in the automotive industry.
馬達供應商的工作
My company manufactured complete engines
我的公司為福特、通用、克萊斯勒汽車
and engine parts for Ford, GM, and Chrysler.
製造原裝引擎與引擎零件
At the time,
當時
we produced over a thousand gas guzzling
我們每天生產
V8 engines every day.
超過千個汽油8缸引擎
These engines were made for the very large SUVs
這些引擎是為1990年代與2000年早期
that were popular in 1990s and early 2000s.
非常流行的超大運動型休旅車所打造的
While working in Detroit,
在底特律工作的時候
I began to race cars.
我開始賽車
I was finally fulfilling one of my dreams.
我終於實現了我的其中一個夢想
I raced almost every weekend,
我幾乎每周末都賽車
and me and my friends would drive all
我與我的朋友們開車跨越
over the US to attend races.
整個美國去參加車賽
While working in the automotive industry,
當然,在汽車工業工作
I worked on many innovative projects
我從事許多創新的計畫
that made it through testing,
有些經過測試、
a little bit development,
研發、
but were cancelled before production started.
但計畫都在開始生產前取消
There were several high efficiency diesel engines
那都是些高效能的柴油引擎
that were perfect for the large SUVs of the time
相當適合當時的超大運動型休旅車
that were cancelled due to lack of customer demand.
但因為不符顧客需求而被取消
The project that intrigued me the most
最讓我著迷的
was the Chrysler Patriot.
是克萊斯勒的愛國者
It was a natural gas, electric hybrid race car
那是台天然氣、電力複合動力賽車
which was designed and partially tested
它是在1990年代被終止前
before it was cancelled in the 1990s.
所設計並部分測試過的
At the time I was very suprised
當時我非常驚訝
and very interested.
也非常感興趣
I had no idea something powered
我對以電力來驅動毫無概念
by electricity, an electric car
一台電動汽車
could reach speeds of 300 kilometers per hour.
車速可達每小時300公里
The project was eventually cancelled by
這個計畫最終在1996年
Chrysler management in 1996.
被克萊斯勒高層們取消
One year later, 1997,
一年之後,1997年
Toyota unveiled the first production hybrid car:
豐田汽車第一台複合動力車上市
the Toyota Prius.
稱為Toyota Prius
I saw the approach of the decline of the
我看見美國汽車產業
American automotive industry and
衰退的到來
became frustrated with the lack of innovation.
並且對於缺乏創新感到沮喪
I moved from the automotive industry
我從汽車機動產業
to the aerospace industry
轉換到航太產業
to get a chance to work with the very
努力取得工作的機會
best and learn from the very best.
並盡力地學習
Working at NASA's Goddard Space Flight Center,
在美國太空總署的高達德太空飛行中心工作
I was exposed to some of the very best
我接觸到一些非常棒、
cutting edge technology.
尖端的科技
However, the pace of the development was
但這產業的開發速度
just far too slow for my taste.
對我而言實在太緩慢
I was bored.
我覺得乏味
I moved back to the San Francisco Bay Area
在美國太空總署高達德中心工作三年後
after 3 years at NASA Goddard.
我搬回到舊金山灣區
My love of cars lead me to become one of
我對汽車的熱愛使我成為
the early employees at Tesla Motors.
特斯拉汽車的早期員工之一
When I moved back to the San Francisco bay area,
當我搬回到舊金山灣區
there are only two choices to work
在那裡汽車產業
in automotive industries.
只有兩項工作選擇
I could work for Tesla Motors,
我可以為特斯拉汽車工作
a small start-up with fewer than 100 employees,
一個小型剛起步的公司,只有不到100位員工
or I can go work for NUMMI.
或是我可以為新聯合汽車公司工作
It was a huge GM and Toyota joint venture
這是一家通用汽車和豐田汽車合資的大企業
with more than 6000 employees.
有超過6000位員工
The cars from Tesla Motors were fast;
特斯拉汽車的車子速度快
the cars from GM and Toyota were slow and boring.
而通用和豐田的車子則慢又乏味
My decision was made.
就這樣做好了決定
My parents were a bit worried,
我父母有點擔心
but the job at Telsa turned out to be
但到特斯拉工作證明是
a wonderful accident.
一個美妙的意外
The work that I'd loved all my life
我一生所熱愛的工作
have finally begun to help,
最終開始對環境有所幫助
instead of hurt the environment.
而非破壞環境
A flip had happened for myself.
翻轉發生在我身上
I was able to do more racing and also
我能夠參加更多賽車
some long distance racing in the desert.
有時也能到沙漠參加長程賽車
Early in my racing career,
在我早期的賽車生涯
I began to produce my own parts.
我開始生產我自己的零件
This allowed me to keep up with
這使我能夠跟上
the more wealthy competitors.
那些更有錢的競爭者
That more wealthy competitors...
那些更有錢的競爭者...
Through racing, I've honed my
藉由賽車,磨練了我的工程技術
engineering skills with real life successes
造就了真實生活中的成功
and many many failures.
與許許多多的失敗
TED, stands for Technology,
TED代表科技、
Entertainment, and Design.
娛樂與設計
Technologists build the building blocks
技術人員為我們的世界
for the things in our world.
建立起各項事物的基礎材料
Entertainers bring ideas and products
藝人將想法與產品
to the masses.
娛樂大眾
Designers make the products that
設計者製作我們所喜愛
we love and not always
但不總是基於
because of how they function.
功能考量的產品
My answer here is,
我的答案是
don't be an environmentalist because
若你立志要當個環保人士
it's good for the planet.
不是因為這麼做有利於地球
Be an environmentalist because
當個環保人士的理由
it can make you rich.
因為你看到致富的機會
Be an environmentalist because
當個環保人士的理由
it's more fun.
因為你會獲得更多樂趣
Be an environmentalist because
當個環保人士的理由
it's convenient.
因為這工作會帶來便利
Be a environmentalist because
當個環保人士的理由
it simply looks good.
因為這工作看起來不錯
And finally,
最後
Be an environmentalist just because
當個環保人士的理由
it's what everyone else is doing.
因為每個人都參與了
Accidental Environmentalism
這就是「附帶式環境保護主義」
Money, you can make money
錢
from selling green products.
你可以透過販售綠產品來賺錢
When I started at Tesla Motors
當我開始在特斯拉汽車工作時
in 2006, there were less than 100 employees.
在2006年他們只有不到100位員工
There had not been a successful US car company
美國在過去81年間
in the previous 81 years.
並沒有推出一家營運成功的汽車公司
That company by the way was
順帶一提
Chrysler, which has been bailed out by
克萊斯勒曾兩次
US government twice
接受美國政府的救援
and has once declared bankruptcy.
也曾宣告破產過一次
There were 780 failed car companies in
在美國已有780家汽車公司
the United States.
經營失敗
The odds were certainly against us and our team at Tesla.
而這些紀錄當然不看好我們特斯拉團隊
During the time I was with the company,
我在公司的那段期間
we grew to over 3000 employees.
我們成長為超過3000名員工的公司
We designed and built and tested our first car,
我們總共花了三年的時間
the Tesla Roadster in just 3 years
設計、建造、並測試我們的第一部汽車:Tesla Roadster
and sold out production run of 2500 cars.
推出後銷售了2500台
The cost of each car was more than
每台車定價超過
100 thousand US dollars.
10萬美元
The Tesla Roadster was the fastest,
Tesla Roadster是所有電動車當中
longest range electric vehicle ever made.
最快速、車程最遠的車款
Top speed was 210 kilometers per hour
最高車速達每小時210公里
with the range of 350 kilometers.
最大行程350公里
We followed this up with the Model S sedan, which launched
接著,我們推出了S Sedan 車款
a little over year ago,
大約一年前市售
was awarded several "Car of the Year" awards
在推出之後
at its launch.
獲得了幾項「年度風雲車」獎項
The factory currently is running
現在的特斯拉工廠內
full production and has produced
有滿載的生產線
more than 15 thousand cars.
而且也推出了超過1萬5千部車
Company stock was initially 17 US dollars,
公司股票從一開始的17美元
and it's now trading around
到現在每股交易
180 US dollar per share.
約180美元
Simply, you can make money
只要建造綠產品
building green products.
你就可以賺錢
In addition,
另外
that's what I did in the past.
這就是我過去所做的事
The question is,
問題是
what will I do next?
我接下來要做什麼?
For me, the thing that excites me
對我而言,能夠使我感興趣的
about products is products that are fun.
是那些有趣的產品
As a long-time bike rider and racer,
長期以來作為一位單車騎士和賽車手
I consider building my own electric bike
在特斯拉汽車工作時
when I worked at Tesla Motors.
我思考著組裝一輛的電動腳踏車
Me and my colleagues would have casual
我與我的同事會隨興的
lunch time conversation about taking
在午休時間談論關於
the Tesla technology and combining it with
將特斯拉的技術與
an electric bicycle to make
電動腳踏車結合
a really nice high speed electric bicycle.
製造一台真正優良的高速電動腳踏車
Like so many lunch time conversations,
這麼多的午休時間交談
that was just idle chatter and nothing came from there.
卻僅只是隨意聊聊,沒有產生什麼東西
6 months after I left Tesla to
6個月後,我離開特斯拉
start my engineering consulting company
並在台北這裡
here in Taipei,
開設我的工程顧問公司
my friends here in Taiwan encouraged me
我在台灣的朋友鼓勵我
to build my own electric bicycle.
組裝自己的電動腳踏車
My electric bicycles have a top speed of
我的電動腳踏車最高車速可達
70 kilometers per hour,
每小時70公里
and a range of 100 kilometers on one battery.
且一顆電池能行駛100公里
They are good for the environment,
電動腳踏車對環境有益
and offer reduced pollution transportation.
並提供減少污染的運輸工具
Well, these bicycles are friendly for the environment
但這些腳踏車對環境無害
but it's not my focus at all.
完全不是我所重視的點
It is all about fun and fast fun.
我重視的是有趣、快速的樂趣
My initial goal was to build the kind
我起初的目標是組裝
of bicycle or motorcycle that I wanted
一種以電力驅動的
power by the electricity.
腳踏車或摩托車
I quickly realized, however, that I have a product
我很快地瞭解到
that will appeal to the gasoline motorcycle
我擁有能夠吸引台灣乃至於全世界
owners here in Taiwan and around the world.
機車車主的產品
Several big bike, motorcycle riders have
一些腳踏車、機車騎士
test ridden my bike and
試騎過我的腳踏車
they all immediately love it and
他們全都立刻愛上我的腳踏車
plan to buy them soon.
並計畫盡快買一台
Not once have any of them said,
他們卻沒表示
"I like this product.
「我喜歡這項產品,
This is good for the environment
「因為它對環境好,
so I will buy one."
所以我會買一台。」
For them,
對他們來說
like you and like me,
就像你我
we buy products based on the way
我們買東西是基於
they look, feel, or cost.
產品的外觀、感受或價格
My newest project is LMD Racing.
我最新的計畫是利曼龍賽車
You can see some of our cars over here
在舞台的右邊
to the right of the stage.
你可以看到我們的一些車子
I met my partners at LMD Racing,
我在兩年前遇到利曼龍的夥伴們
Daniel and Tsung-Hsien, about 2 years ago,
當時 我在尋找一輛
while shopping for a racing car to
適合我在台灣開的賽車時
drive here in Taiwan.
透過關係認識到丹尼爾與宗憲
As we got to know each other,
當我們更瞭解對方後
Daniel mentioned to me
丹尼爾告訴我
that he had a dream of building his own
他夢想在台灣
series of racing cars here in Taiwan.
建造屬於自己的賽車系列
I've done several car designs but
我做過許多汽車設計
had never developed or brought any of them
但卻從來沒有將其發展成
to production.
可以生產的形式
As we researched and interviewed drivers about
在我們研究並訪談了一些車手
what kind of race cars would sell well
以瞭解什麼樣的賽車
in the Asian market,
在亞洲市場能暢銷之後
We refined the concept
我們加強概念
and we quickly settled on the
並快速地選定
gasoline V8 engine as an ideal engine
汽油V8引擎作為
for our race car.
賽車的理想引擎
Big power, low cost, reliable.
大動力、低成本、可靠
During my time at Tesla,
我在特斯拉工作的那段期間
me and my colleagues have pushed for the idea
我與我的同事曾經推動
of building an electric race car.
開發電動賽車的想法
But there simply was not the time,
但那確實不是時候
budget, or manpower to devote
也沒有預算或人力
to a project like that.
能夠投入那樣的計畫當中
With the design of the LMD race car
當利曼龍賽車的設計
well underway,
漸漸進行時
I mentioned casually to our team
我輕描淡寫地
that I'd design the car for both
向我們的團隊表示
gasoline and battery electric power.
我設計了可用汽油與電池電力的車子
For normal people there would
對一般人而言
have been many questions.
他們可能會有很多疑問
How much does it cost?
這樣的車售價多少?
Where can it race?
哪裡可以賽車?
How long can it go?
能夠開多長的距離?
How long does it take to recharge?
要花多久的時間充電?
All of these are valid questions
這些全都是真實的問題
and they do deserve answers.
也都值得解答
For true race car drivers like
但對真正的賽車手
Daniel and Tsung-Hsien however,
像是丹尼爾和宗憲來說
there was only one question.
就只有一個問題
How fast will it go?
這台車到底有多快?
My answer of 300 kilometers per hour was
我的答案:每小時300公里
all that's needed.
就足夠了
We immediately updated our plans and
我們立刻更新我們的計畫
started with two prototypes
並開展了兩個原型
one gasoline, one electric.
一個是汽油、一個是電力
Racing is an expensive sport
賽車是一項昂貴的運動
with people spending typically 50 percent
一般而言 每年大約花掉
of the purchase cost of the car
車價的一半
every year just on maintenance.
來保養車子
By building and selling electric cars,
透過組裝並銷售電動汽車
we will appeal to the fun and convenience
我們用樂趣與便利
for our customers.
來吸引我們的顧客
More time racing,
這樣我們花更多的時間賽車
less time doing maintenance and repairing.
更少的時間維修
But I know you are wondering
但我知道你們會懷疑
what are the environmental benefits
「擁有一台電力賽車
having an electric racing car?
為環境帶來什麼好處?」
The immediate effect is small.
立即的效果比較不明顯
No pollution.
其一是沒有汙染
Drastically less noise pollution in addition.
另外是大大減少噪音汙染
However, race cars and their drivers have
然而,賽車與車手們
large numbers of fans worldwide.
在世界各地擁有大量的愛好者
Race car fans, street-car purchases
賽車迷、一般街車購買
are heavily influenced by the race cars
全都深受賽車以及
and racing that they love.
他們所喜愛的車賽所影響
This means electric race cars will
這表示電動賽車將
drive and lead the sales of the electric cars.
引領電動汽車的銷售
Win on Sunday, sell on Monday.
俗話說:星期天獲勝,星期一熱賣
It's an old saying that about winning
這是一句古老的諺語
a race on Sunday, will lead to
當賽車在周日贏了一場比賽
sales at the dealership on Monday.
這款車子隔天將在經銷商大賣
In addition, the demanding world of racing
除此之外
has produced many innovations
賽車嚴峻的環境產生了許多創新
which have led to major improvements
這些創新讓一般轎車有
in road cars.
許多重大的改善
ABS brakes, Traction control,
防鎖死煞車系統、牽引力控制、
disk brakes, and even the rear view mirror.
圓盤煞車、甚至是後照鏡
Not everyone can develop their own
並非所有人都能開發
green products,
自己的綠產品
but you can still do many things through
但你仍舊可以藉由
accidental environmentalism which will
「附帶式環境保護主義」
help the environment.
來幫助環境
One of the other things we do
另外 我們在利曼龍賽車
both for LMD Racing and
和電動腳踏車
for my electric bikes
做的事情
is local sourcing.
就是在地取材
We practice very local sourcing.
我們非常強調在地取材
Local sourcing means buying all the
在地取材表示盡可能地
products from local sources and
從當地來源或供應商
suppliers that you can.
採購所有的貨品
I understand you can't get everything locally,
雖然不是每一個零件都能就地取得
but you want to try your best to do so.
但你要盡力這麼做
While this is occasionally more expensive
儘管這偶爾會比從國外取材
than sourcing parts from overseas,
還要昂貴一些
it's far more convenient.
但這更加便利
You can easily visit your supplier,
你可很容易地拜訪你的供應商
you speak the same language and
你們說相同的語言
you're in the same time zone.
在相同的時區
However, local sourcing also brings the benefit
在地取材也為你的供應鏈
of reduce CO2 production in your supply chain.
帶來減少二氧化碳排放的好處
Here's an example of our supply chain for
這裡有個我們利曼龍賽車團隊
the LDM Race team.
供應鏈的例子
We have just 6 suppliers outside of Taiwan.
我們只有6家海外的供應商
One in the US for our engine,
一家位於美國負責供應引擎
one in France for the tires,
一家位於法國負責供應輪胎
and then several small suppliers sprinkled throughout Europe.
以及一些遍及歐洲各地的小型供應商
When you look at our supply chain in Taiwan,
當你看到我們在台灣的供應鏈
you notice we're heavily centered around Taipei
你會了解到我們高度集中在大台北地區
County with a couple of suppliers in the Taichung area.
只有幾家供應商在台中地區
As you zoom in even more,
當你放大來看
you can see we're based at Taishan,
你可以看見我們以泰山為基地
and the vast majority of our suppliers
而我們絕大多數的供應商
are located just 5 kilometers
都坐落在我們工廠的
from our factory.
五公里之內
Manufacturing products in Taiwan
台灣許多產品製造
makes it very convenient to practice
能夠很方便地就地取材
local sourcing because the island is so small.
因為島嶼很小
With LMD and electric bikes,
儘管有利曼龍和電動腳踏車
our initial goal was not to
我們起初的目標並不是
reduce our CO2 output,
減少二氧化碳的排放
but simply to have a convenient and
而是為了有便利、
manageable supply chain.
易管理的供應鏈
While we realized our initial goal,
當我們實現了最初的目標
We were also...
我們也...
While we realized our initial goal,
當我們實現了最初的目標
our constant trips back and forth to
我們在不變的供應商之間來來回回
suppliers were much shorter and much easier
比起設廠在其他國家的供應商
than had they been based at other countries.
顯得更快速、更容易
Once we began production,
一旦開始生產
the transportation of our parts and components
我們零件與設備的運輸
will produce far less CO2 than
會比我們採用許多
if we'd use many off shore,
國外便宜的供應商
low cost supplier.
產生更少的二氧化碳排放量
As TED,
如同TED
we must design, develop and promote
我們必須設計、開發並宣傳
environmentally friendly products and services.
對環境無害的產品與服務
However, for success in the general market,
然而,除了環保人士
beyond hardcore environmentalist,
為了在一般市場上成功
we must offer true competitive advantages
我們必須為所有對環境無害的綠產品
for all of our environmentally friendly products.
提供真正具有競爭力的優勢
We must make environmentally friendly products
我們必須製造
that are profitable.
可獲利的綠產品
The reason our environmentally friendly products
我們之所以要讓這些綠產品有利可圖
must be profitable is that brings competition.
是因為這會帶來競爭
As we encourage competition,
而我們鼓勵競爭的原因
we bring more environmentally friendly
是因為競爭會為市場帶來
products to the market
更多對環境無害的產品
and improve the quality of those products.
並提升這些綠產品的品質
We must make environmentally friendly
我們必須把綠產品
products that are fun.
做得更有趣
So many people's purchasing decisions
許多人的購買決策
are not necessarily driven by hard core logic,
並非一定由核心邏輯所趨使
but looks, feel and entertainment.
而是受到外觀、感受與娛樂性影響
We must make environmentally friendly products
我們必須把綠產品
that have amazing design.
包裝成更有設計質感
As we apply amazing design to our
當我們為對環境無害的產品
environmentally friendly products,
加上令人驚艷的設計後
the extra cost of the products can be
產品的額外費用就能夠被抵消
hidden and people love just
而人們就喜歡這樣的外觀
the appearance and using the products.
並使用這樣的產品
In short, this will lead to mainstream
簡言之
acceptance and normalization of
這將導致對環境無害的產品
environmentally friendly products.
獲得主流的接受與常態化
Thank you very much.
非常感謝大家