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  • - The other day I was consulting with on my mentees,

  • who is a pretty successful influencer in his space.

  • Doing about a couple of million dollars a year

  • and he wanted to scale.

  • He asked me the question,

  • well then how do I scale my company?

  • And that kind of gave me the ideas of making this video.

  • So, I'm gonna share with him what I taught him with you.

  • So, if you are an influencer, if you are a speaker,

  • you are a trainer, coach or consultant, a service provider

  • and you want to scale your company,

  • not just grow your revenue but I mean really rapidly scale

  • what you do, what are some of the things that you could do.

  • Now, first of all, first thing you could do

  • to scale your revenue to scale your company is this.

  • You could scale through offers, scale through offers.

  • Let's say for example you've got right now one offer,

  • two offers out there in the marketplace.

  • One way that you could scale is to offer more things

  • to the marketplace and offer more products or programs

  • to help you to generate more revenue to really maximize

  • the lifetime value of each customers

  • that come through the door.

  • So, let me break it down for you.

  • Let's say right now you've got a product that's out there,

  • got a program out there

  • that is $1,000, that's cool.

  • And on the back end, you've also got

  • a $3,000 program and you're driving traffic to it

  • and you're selling the $1,000 program,

  • you're selling the $3,000 program.

  • To scale your company, what you could do is,

  • hey you know what maybe I will add

  • a $10,000 program in the back end.

  • And out of that I will add

  • a $25,000 program in the back end.

  • On the front end, you might have another

  • lower ticket item that could be a $500 program,

  • it could be a $250 program.

  • Now you are reaching

  • a bigger, broader, market segment,

  • maybe even a different vertical.

  • From there, there are customers who buy

  • your front end program, the $1,000 program right,

  • the $3,000 program, now you have got something else

  • that a higher ticket value they can offer to them

  • because you already have those customers

  • when they do upgrade to your other higher ticket offers,

  • it doesn't cost you anything.

  • Suddenly you're making a lot more profit

  • that allows you to scale.

  • Does that make sense?

  • So, number one, scale through offers.

  • Number two, you could also scale through technology.

  • Now, are there things within you business right now

  • that you're doing again and again and again and you keep

  • solving the same problem many many many times, right.

  • Maybe there's an opportunity that you could automate,

  • streamline, systemize whatever that you're doing,

  • that process, so you could use technology to scale,

  • to speed up, maybe to take more orders,

  • maybe it is to, would use the time that it takes

  • to do a certain task.

  • Or maybe, take what you do and productize it.

  • Let's say you have a service, but if you can productize it

  • through technology, now you can offer it to way more people.

  • And it requires less human elements to scale.

  • So you could scale through technology.

  • Number three, you could also scale through marketing.

  • Now, in order to scale through marketing, you need margins.

  • Now, if you've done some scaling through offers, now you can

  • take those extra profits, you could go out there and invest

  • in your marketing to get more customers in the door.

  • Let's say if your lifetime value of a customer

  • is big enough, your competitors, there spending $200, $300

  • to acquire a customer, to bring a customer

  • in the door to do business.

  • But if you could afford to spend $500, $800, $1,000.

  • to acquire the same customer,

  • now it gives you a lot more lead way.

  • You can go on more channels,

  • you can advertise in more places

  • to penetrate a market and bring in more customers.

  • That will allow you to rapidly scale.

  • So, you can scale through marketing.

  • Last but not least, number four,

  • you can scale through sales.

  • Scale through sales team.

  • You see, in order to scale it takes people,

  • it takes good talent, you can't do this on your own.

  • You need good people.

  • Well, how do you find good people?

  • In order to attract good talents,

  • you're gonna need some kind of capital, right.

  • And you could and a lot of companies do it where they raise

  • a lot of capital, outside funding,

  • they bring on investors right.

  • And then in order to hire people, then they could scale.

  • I'm not a huge fan of that.

  • And there's a time and place for that.

  • Or you could double down on sales.

  • Just double down on sales and say you know what,

  • I'm gonna focus on marketing, I'm gonna focus on sales.

  • Scaling through a sales team.

  • Example, right now I have 120 full time,

  • commission based closers within my company that are closing,

  • their doing sales for me internally, right,

  • just my own organization.

  • So, I know that each closer would bring in

  • x amount of revenue for the company, for our organization.

  • So, if I wanna scale, I'm scaling through on marketing

  • but all I need to do is I'm gonna add five sales people.

  • I'm gonna add ten closers to my team.

  • If I coach them and I train them properly,

  • every single closer that I add to my sales team,

  • that would help me scale, right.

  • I wanna get to a point where I have 200, 300, 500, 1,000

  • closers on my sales team

  • that are just closing for me internally.

  • That I know that I've achieved

  • a very significant amount of scalability.

  • Does that make sense, right?

  • So, let's recap.

  • Number one, scale through offers.

  • Number two is scale through technology.

  • Number three, scale through marketing.

  • Number four, scale through sales.

  • Those are the four ways that you could scale your company

  • very very rapidly.

  • And of course there are many many more ways and I don't have

  • all the time to go into in this video.

  • Now if you want to more how we've been able to scale

  • our coaching side, our coaching business

  • from zero to over $10,000,000 in less than one year.

  • I've created a very special training just for you

  • if you are an influencer, if you are a speaker,

  • if you are coach or consultant, and you wanna see

  • our business model, how we do it, what's the secret

  • behind my brand.

  • Click the link below and check out my new video.

  • I think you'll benefit a lot from it

  • and it'll give you and idea.

  • What does it actually take?

  • What are some of the foundational pieces that you need

  • to have in place in order to scale to that next level.

  • So, go ahead, click on the link.

  • I'll see you on that page.

- The other day I was consulting with on my mentees,

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A2 初級

如何擴大公司規模? (How Do I Scale My Company?)

  • 8 0
    林宜悉 發佈於 2021 年 01 月 14 日
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