Today we're gonna talk about three reasons why people don't read your e mails.

You have social media, your Facebook instagram.

You have Snapchat.

You have so many different platforms out there.

Email.

It is still even to this date, a very powerful way to generate sales to offer your product and service is across the board that the opening rate and delivery rate off e mails are going down.

Thing of all, most people on social media all the time.

They don't check e mails that often, but when it comes to email, it is still your own list.

When you have followers on social media on this platform of death platform of that platform Facebook, you two bonus stat instagram bones that you don't actually own it.

But with your email is that's your what I call your your own list.

This is something that you own.

It is an asset that you have.

If you nurture that list properly, you would produce income for you for a long, long time.

If you are a copywriter and you're writing e mails for your clients, the way you write email the way you nurture the relationship the way yourself has a direct impact on how much revenue your e mails will produce.

So let's talk about the three reasons why people don't open up your e mails.

Number one.

Your subject line is to cell C C.

Most bill going to stand the battle when it comes to getting an email opened.

Their first job is not actually to make a cell in an email.

Your first job.

Just make sure that your email doesn't end up in a junk box.

It doesn't end up in the promotions tab in Google in your Gmail account.

So what we want to do is you want to avoid any words.

It's a It's a spam message, right?

You wanna avoid some of these words, so you won't be very, very careful so that it doesn't end up in the span box.

Okay, so as long as you end up in the personal category, you've won half about it, right?

So when you're looking at something like that, you want to make sure that your subject line is not spam E.

You've seen those emails, right?

The subject line.

It's more 50% off my today like that kind of stuff.

No in marriage.

And you are writing to a friend to get personal.

Let's say this is a follow up.

You know, you might say, I haven't heard from you.

Thought I thought I thought you were interested in Dr Talk and see how it's very, very personal.

But then they open up the email.

So the first key is subject line is everything is first to get them open.

Email first, Where I spend some time crafting their subject lines depends on what software you use.

You can also test split, test different types of subject lines to see which subject line gets the highest opening rate makes sense.

Second key.

A lot of the time copywriters, they make the mistake they try to sell within the email.

No, the goal within the email is not to make the cell is to drive them to something else, either.

Maybe, is to get them clicking on it, to go to a cell's page to get them clicking on it.

To go to a shopping cart, go to your shop who dio e com store or maybe to book a car.

The purpose off an email is not to make the cell with the.

The email is to get your prospects clicking.

That's it.

If you think it from that perspective, you don't want to go on and on and on trying to make the sale with themed the copy itself.

You want to just kind of get them curious and get them clicking is to get that click to go to the next thing.

To watch this video to go to this page T at this car, right to book a call, whatever it might be.

So that's how it works.

So that's key Number two.

Key number three.

Make sure that you don't sell all the time in an email.

You want to be able to educate, entertain and power from time to time, and then you can do your offer right, So add value value Valley value.

Make an offer.

Vali Vali Value.

Make an offer.

If you try to sell in every single email, then you are training your subscribers to e mail this to ignore your message, and that's not good.

You want to be able to communicate to them in a way that his value his valley Oh here's something that might help your soft problem value value.

Here's something that'll help you solve your problem, right, and you want it be able to send different types of emails, some e mails.

You are telling them something.

Some.

You're informing them with something.

Some.

You are demonstrating your credibility by maybe sending them a testimonial.

Off clients have done business with you.

Sometimes you just send them something that they might be interested from my own experience, some of my best performing emails.

I actually very short there, like a few lines.

Very simple, because the longer the messages, the more likely you're gonna lose them.

But if it's like a shoulder, the message, they're like, Oh, this is interesting.

I'm curious.

They click now.

You tell your full story on that landing page on their Web site.

Is that makes sense, Right?

So this is how you do it.

Those are the three reasons why people don't open your e mails.

Remember to win the email game.

First, you have to get them opening your e mails your subject like then getting curious clicking on it.

Don't try to make the cell within the email, and then you are now adding value, adding value building trust, building trust.

When you make an offer, they will buy it.

Is that simple?

What other cooperating questions you might have?

Make sure you comment below.

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