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  • Feifei: Hi Neil, you look stressed?

  • Neil: Oh, not really. Just writing a script

  • for The English We Speak. I'm a bit stuck.

  • Feifei: What's the phrase?

  • Neil: Social media influencer.

  • Feifei: Well, that's easy.

  • Neil: Maybe for someone young

  • and trendy like you! Go on then, tell me.

  • Feifei: Let me talk you through it

  • step-by-step. Well,

  • you know social media?

  • Neil: Of course! Facebook,

  • Twitter, Instagram...

  • Feifei: A social media influencer

  • is someone who has a lot

  • of followers online - and who

  • is an expert or authority in a particular

  • subject - like photography

  • or cookery or make-up.

  • Neil: OK.

  • Feifei: What that person says, or does,

  • or buys, or wears... can influence

  • the decisions of their followers!

  • Which is why we call them 'social media

  • influencers'. Or simply, 'influencers'.

  • Neil: OK, I have a few followers. So if

  • I start, say, growing a long moustache,

  • and all my friends copy me - would you

  • say I was a social media influencer?

  • Feifei: Err... I suppose so! And then,

  • what might happen is

  • the marketing department of

  • a company selling moustache products

  • gets in touch - and pays you to start using

  • their moustache oil?

  • Neil: OK. I like the sound of this.

  • Grow a moustache and get paid.

  • Let's listen to some examples.

  • Our company was finding it hard to reach

  • new customers aged 16 to 25.

  • Then we hired a few

  • social media influencers and

  • sales just rocketed.

  • Kylie Jenner is one of America's

  • biggest social media influencers.

  • Companies pay her up to

  • a million dollars for a single post!

  • There's a lot of debate about whether

  • or not influencers should be open

  • about who is paying

  • them to promote products.

  • Feifei: You're listening to The English

  • We Speak from BBC Learning English.

  • Our expression is

  • 'social media influencer'.

  • So, Neil, how's the script going?

  • Neil: I'm not writing it any more, Feifei.

  • I'm focussing full time

  • on my new business.

  • Feifei: Ah, I see you've grown

  • a moustache. Are you going to post

  • a picture so all your

  • twenty followers can see it and be

  • influenced by your amazing style?

  • Neil: Don't worry, I've realised I don't have

  • enough followers, or authority,

  • to influence anyone, Feifei.

  • But I have discovered there's

  • a gap in the market

  • for organic moustache oil!

  • Feifei: Oh, well done!

  • Neil's Marvellous Moustache Oil...

  • Neil: Nice. Now, I just need to find

  • an influencer to help me with marketing.

  • A hairy influencer.

  • Feifei: Good luck, Neil!

  • Neil: Bye.

  • Feifei: Bye.

Feifei: Hi Neil, you look stressed?


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B1 中級

什麼是 "社交媒體影響者"? (What is a 'social media influencer'?)

  • 26 1
    林宜悉 發佈於 2021 年 01 月 14 日