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  • - [Narrator] In person, you get to feel Dan's authenticity.

  • - [Guest] I don't have other mentors

  • that have gone as far beyond

  • my expectations as Dan has so far.

  • - [Woman] How do you keep 5,000 people around the world

  • engaged for six hours at a time?

  • That is no small feat.

  • - Mister Dan Lok!

  • (audience applauding)

  • - You get some of the most powerful precisioning

  • methods and breakthrough business strategies.

  • A first time customer, at best,

  • is a good prospect, write it down.

  • - The principles that I'm gonna show you today,

  • that are literally going to be

  • game changers for your business, if you apply them.

  • - [Woman] It's so special to have such a good teacher,

  • so structured, so common sense

  • and to have the business acumen

  • at the same time and the heart!

  • Oh my god!

  • (dramatic instrumental music)

  • (upbeat piano music)

  • - But if you want to study like Ermes,

  • it's a good example.

  • Ermes is a great, it's just study,

  • like that is one of the best companies who does this.

  • You go in, you wanna buy something,

  • like in Ermes, just one experience!

  • You wanna try it, try it!

  • Just don't say I sent you!

  • You walk in and say,

  • "I want the Birkin bag, all right,

  • "I want a Kelly bag."

  • $10,000 right?

  • 10, $15,000 bag, handbag.

  • "I wanna buy one of those."

  • "Don't have them."

  • "What do you mean you don't have them?"

  • "No, don't have them."

  • "I wanna buy a bag!

  • "I have the money I can put on my card."

  • "No."

  • "She just bought one.

  • "What's the deal, right."

  • "Oh, she's our VIP customer."

  • So before you can buy the bag

  • you got to buy a bunch of other stuff.

  • They call them accessories.

  • I call them shit.

  • (audience laughing)

  • You got to buy a bunch of stuff.

  • Scarves or plates.

  • Don't fucking even, aah man!

  • Look, look at that, look at that.

  • (audience laughing)

  • Right, you got to buy a bunch of shit, right.

  • And so, it's a dance!

  • You go in there, if you ask for the bag,

  • you're an amateur.

  • You're an amateur.

  • You got to walk in and cut to the dance,

  • "Hey, you know, that's cool."

  • And then you buy a bunch of this shit

  • and that shit and this everything.

  • And usually the ratio is about one to like,

  • you wanna buy a $10,000 bag,

  • you got to buy $10,000 worth of shit.

  • That you are never gonna use, okay.

  • High margin stuff too.

  • You gotta buy a bunch of shit.

  • Then you pick all this stuff

  • and you pick a bunch of stuff that you don't really want.

  • You sit down and then you very politely,

  • not politely, indirectly,

  • "What bags do you have available?"

  • "Oh, let me check."

  • And they go to the back and they check.

  • "Unfortunately you know, don't have any right now.

  • "But leave your number, I might give you a call tomorrow."

  • You gotta play this stupid game, I'm telling you.

  • It's exactly how it works.

  • 'Cause Jenny plays this game.

  • I'm sitting there, wanna shoot myself.

  • (audience laughing)

  • 'Cause it's like, I know exactly what

  • they are doing and it drives me crazy!

  • Right?

  • It drives me insane, when I know

  • that's what they're doing, right?

  • (audience laughing) (audience applauding)

  • Oh shit!

  • Oh shit!

  • Yes (speaks in foreign language)

  • - What do you mean I'm the expert?

  • Okay. - (Dan Lok) Yes, yes.

  • - I save you a lot of time

  • and save you a lot of money already.

  • - Thank you, and I appreciate that.

  • (audience laughing) A lot, yes.

  • Yeah, but she--

  • - 'Cause I was at Robell Drive, the Ermes store

  • and then they have-- - (Dan Lok) You were?

  • (audience laughing) - Yesterday, yesterday!

  • - My heart sank!

  • (laughs)

  • You were, yes and then?

  • - And then just saw, you know,

  • couple of people and asking the sales about,

  • "Oh, can I get that bag or this bag?"

  • And then they were like,

  • "Sorry, waiting list!"

  • - (Dan Lok) Waiting list.

  • - "We don't have them."

  • - (Dan Lok) Yeah

  • - And then she's asking exactly the question,

  • "How come she has one?"

  • "Oh, she's VIP you know, like it's different."

  • - By the way, the definition of VIP,

  • they spend a lot of money on a bunch of shit.

  • (audience laughing)

  • That's what it means, all right?

  • Okay, keep going.

  • - Yeah, basically, but not a bunch of shit.

  • I love my Ermes accessories, you can't say that, right?

  • It's like people consume your YouTube content.

  • (audience laughing)

  • - Oh!, oh, burn, burn, shit, shit!

  • No, applause, good job, good job, good job, good job.

  • I love it, I love it.

  • There you go!

  • New episode!

  • Weak man, smart woman!

  • (laughing)

  • Oh, it's awesome, it's awesome.

  • But surely

  • (laughing)

  • Now I lost my train of thought.

  • (laughing)

  • Shit!

  • (laughing)

  • But seriously, when you go into Ermes

  • they delay the sale.

  • They have the bag in the back!

  • They just don't bring it to you.

  • They make you go through their process

  • and when you actually want to buy,

  • they take you into a little room.

  • They call it like "The Dark Room."

  • And they don't bring you a bunch.

  • So, let's say you've spent $10,000,

  • you walk into this room,

  • it's all closed up,

  • the outside doesn't see.

  • They bring you the orange box.

  • And they might give you one, maybe two maximum.

  • One or two, and you open it up

  • and you don't even know what color.

  • You can't choose what color, you understand this?

  • - [Audience] Yes!

  • They just give you whatever the shit that they have.

  • (audience laughing)

  • Whatever beautiful bag that they have!

  • (laughing)

  • Right?

  • It's like, and Jennie and I'm in the room with Jennie.

  • I said, "Jennie, but you want a black one."

  • They only have like a yellow one or a orange one,

  • I'm like, "You want a black one."

  • "Yeah, but it's like so hard to get.

  • "Maybe I'll get this one first."

  • (audience laughing)

  • "What do you mean you'll get this one first?

  • "You're only getting one!"

  • Right?

  • And then, "Oh no, yeah,

  • "but later on maybe I'll this and ..."

  • That's what happens, then she ends up buying a bag,

  • not exactly the color that she wants.

  • Who does this?

  • No one does this!

  • It's brilliant!

  • But it's great to watch, like if you just see

  • the way that they sell, the way they do it.

  • It's brilliant in terms of positioning, invitation.

  • And also, here's another kicker.

  • You only get one, one quota, right?

  • One bag per year.

  • Every six months.

  • One bag every six months,

  • that's even too much, but anyway.

  • It's one bag, but think about if you go and say,

  • "I'm a celebrity, I'm Victoria Beckham.

  • "I wanna buy two, right now."

  • "No, I don't care who you are.

  • "I don't care if you're Brad Pitt."

  • One bag, every six months, per account.

  • Like world wide.

  • City?

  • Every country, so US.

  • So, Jennie's if she want two quotas in US

  • and two quotas in Canada.

  • (audience laughing)

  • And then she uses my name to set up another account.

  • (audience laughing) Right.

  • But really, like can you imagine,

  • you wanna spend $10,000 on this bag!

  • (audience laughing)

  • And they say, "No, you can only buy one every six months."

  • It's incredible!

  • That's why all these years the value stays up.

  • That's why celebrities fight over it,

  • because it's the only thing.

  • You can walk into any, Louis Vuitton, Chanel.

  • You can walk in there, you can buy anything on the shelf.

  • Ermes is the only one you can not.

  • Doesn't matter.

  • "My husband is Dan Lok."

  • "I don't give a shit.

  • "You wait six months, it's the same.

  • "I don't care who you are.

  • "I don't care what!

  • "You have got to wait!"

  • It's incredible to see what they do.

  • So same thing applies to you as an influencer.

  • Make them wait a later sale cycle,

  • create the demand,

  • have an organized intake process.

- [Narrator] In person, you get to feel Dan's authenticity.

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A2 初級

駱家輝在舞臺上狂飆駱丹 (Jennie Lok ROASTS Dan Lok On Stage)

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    林宜悉 發佈於 2021 年 01 月 14 日
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