Name: 誰喜歡逛宜家？(2011年1月18日) (Who enjoys shopping in IKEA? (18 Jan 2011))
Uploaded: 2021-01-14T04:53:07.000Z
Duration: 38 min 1 s
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程度副詞

I thought I'd start off with just a couple of straw polls.

Who here has never been to an Ikea store?

It's a very small number, probably about 5%.

We're getting about 25% of the audience there.

Well, I hope to sort of end up with a bit of enlightenment

about the nature of Ikea, because there are a lot

of people who go there who don't enjoy it

But what I thought I'd do is start off with a bit of science.

Now, shopping and the way we shop is something that's been

going on for a long time, and broadly I think,

I'm going to go into some of the reasons why this is the case

the shopping experience, even if it's just window shopping,

informs the way we think about and look at our cities

>> What a shop is is an interface to the street.

And so to make sure the threshold from looking

from the inside to the outside and looking

from the outside inwards, are 2 quite different experiences.

And I'm going to be talking about the nature

of that threshold, as you step over from the urban realm

into the shopping interior, what takes place.

What I'll eventually say is that as you step over the threshold,

you exchange a contract with the shop owner, so the relationship

between the shopper and the shop owner is one

Let me give you a very simple representation of a little bit

Let's take each line -- maybe those are streets --

and represent them as a dot, and then connect them

So that's the streets that meet that intersect, and then those

Let's look at it from this point of view, and let's lay it

out in terms of going from street to street to street

as you turn corners as you move through urban space.

Let's look at it from a different point of view.

Intriguing thing is that the same pattern

of space is objectively different from different points

of view, so from the blue dot on the left,

the rest of the world is distanced from you;

And from the right-hand dot, the rest of the world is close

to you; you're relatively accessible or integrated.

So we can color up a map, according to the deck,

if you like, of everywhere else from here,

and you go through the spectrum from blue bits that are isolated

through to red bits that are relatively accessible.

And what I'm going to suggest is that the sort of map

of accessibility is the thing that gives rise to this property

of location that the retailer finds so important.

Let's look at London, and this is coloring

up on exactly the same method, but with all of these lines,

all the streets that you have within the north

I should make it a bit darker in here so you can see this.

and most accessible street in the whole of that map of London,

but you can say similar things about the King's Road,

Now, this is purely an analysis of how the street system

with all its pedestrian routes through it.

of each retail outlet in that little area.

There are the areas where they aggregate together

into big clusters along the main streets,

and then there are the disbursed convenience corner shops off

You can do a similar thing, looking again

Here's the map of Oxford Street and Regent's Streets,

and then that's the map of Land Use where red

in this case is the retailer, and you can see

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誰喜歡逛宜家？(2011年1月18日) (Who enjoys shopping in IKEA? (18 Jan 2011))

shop

people

street

city