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  • (Crowd chatting)

  • - Can I ask you a question?

  • I have a copywriting agency,

  • and I really wanna level up on copywriters.

  • We've, you've done a great job with leveling up as a team.

  • Do you have just one tip of how to level

  • up my copywriters?

  • Get, you know, increase their writing skills

  • so there's less revisions and there's more quality control.

  • - How are you getting your copywriters now?

  • - So, right now I'm getting them through referrals

  • of other copywriters who have

  • people who have worked for them.

  • And they're just kind of elevating them up to me.

  • So, they're saying,

  • "Okay, you know at this point,

  • I don't wanna...

  • You know I have some people who've done my course in

  • this and that.

  • Joe would you mind having them on your agency,

  • so they can get more work that they can do?"

  • And I said,

  • "Yeah, sure, I'll try them out."

  • And then, they're at a good spot now,

  • but still lots of revisions.

  • Still a lot of work you know being done on that end.

  • I would love to level them up so there's less revisions

  • and more speed,

  • but the quality

  • maintains the same.

  • - How long have you been training them?

  • - I don't do much training,

  • the only training back-and-forth is

  • they'll send me what they have,

  • I'll shoot a video and go over...

  • Yeah, yeah.

  • - You know, my first copywriting,

  • my first high income is copywriting.

  • - Yeah, I know that.

  • - That's my thing.

  • That's my first skill.

  • So, I totally get it.

  • Actually at a point,

  • at one point I had a group of copywriters

  • that I was working with,

  • that I actually, I bring the client,

  • they want higher packages, I write.

  • So at the lower tier, I outsource,

  • so I totally get it, Mark.

  • Whatever the experience they got going in.

  • - Yeah.

  • - Very simple.

  • You do not want their critique back and forth.

  • They'll never get good.

  • - Okay, okay.

  • - Because, it's not very formulaic.

  • So, what you wanna do is, you want to take what you know

  • into a very systematic formula.

  • So it's not just, hey Joe, why you do this?

  • You have what you do,

  • just do da da da da.

  • Because it's unconscious competence for you.

  • - Right.

  • - To them, they will never get it.

  • - Right, right.

  • - It's like you see Bruce Lee doing his thing,

  • well how does he do his thing?

  • You need to break it down into so detailed

  • then you put them through this process.

  • So let's say they go through basic training,

  • you gotta have a level two and level three.

  • Like, so let's say if I'm training on

  • here's how you do hook and story messages.

  • Here's a module on just headlines.

  • So, and then, what happens is

  • your copywriters would...

  • You have some copywriters are very good with landing pages.

  • You have copywriters who are very good with email,

  • You have copywrites who are very good with Facebook ads.

  • Then, you draw down,

  • you guys only do fucking Facebook ads.

  • I don't want you touching anything else.

  • And you only drill them into that.

  • - Okay.

  • Then you have a group of talents.

  • - Perfect.

  • Then you can scale.

  • - Amazing.

  • - Yeah, because if you critique back-and-forth

  • they're not gonna grow.

  • - Oh that's awesome.

  • That's exactly what I needed.

  • Thank you Dan.

  • You're the man.

  • Can I get a picture with you?

  • - Oh yes, of course.

  • (people chatting)

(Crowd chatting)

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打造超級明星文案團隊的最快方法。 (The FASTEST Way To Build A Superstar Copywriting Team)

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    林宜悉 發佈於 2021 年 01 月 14 日
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