in our second installment. Lets take a look at our

retail store in Jackson Hole.

it's a walking through. They are still doing some

of the final touches here. The guys are painting the exterior right now and we are going to be open for business next week. Lets cruise on in.

This is a pretty unique feature in the store.

We have this huge glass box

that creatures our segway to the other retail areas. We also have our window box that will have an exterior display. Another neat feature is

this giant barn door we built. And, wave through there.

And this would be to segregate our store from their store

in hours where we may not be open but they are open.

As we move through the store you can see its

come a long way since uh...the last time we videoed.

The wood flooring I was describing in the last video is all in now.

So the idea behind

the Stio store was to reflect on our apparel line.

What we did with the store was to try and

create a modern sensibility but have it grounded

with the materials we used as well.

A fairly modern design. Progressive design but grounded with all these materials

which is very similar with what we are trying to do with our apparel.

Modern sensibility and modern materials grounded with traditional

values and design sensibility.

Another one of the cool elements in the store is

this giant embellishment

of our pine cone logo

which again we did on the apple core ply.

This was really cool project

that our architect

has a high-tech ciency machine

that cut all this out and

you can see it

has dimension to it

which was really important to us to add some dimension, gravity and weight to the ply.

So it's actually four different pieces that

are comprised and sectioned off.

But we think it came out pretty cool. We are really stoked about it.

So come visit Liz and the rest of the crew

at Stio's store when we open

next week. We can't wait to show you all the product.