Take a look at this.

We went out to take a look for ourselves yesterday and there wasn't a toilet roll inside.

I mean, tissues passed a rice and cold and flu medicine also scarce, with supermarkets scrambling to keep up with demand.

Richie's super i g A.

Chief executive Fred Harrison, joins us Now from Melbourne.

Good morning to you.

Any of this make sense to you off in any industry 45 years being through the size and have never seen anything like this before?

What products are We run a risk of running out on one of one of people buying, mostly at the moment.

Surely paper good seems to be the big move a toilet roll, but it's also tissues.

Hand tells long life milk.

It's basically the products that have extended code that don't have a use by date that are starting to move.

Rice flair they're selling probably in fresh food has an impacted produce or Delhi, but we are starting to see red mates shoot through the shoals off the shoulders.

Well, obviously you can freeze the mate, so I think people are taking opportunity to stock up and put some extra packs of meat in the freezer.

I mean, are we actually a risk you're running out of these supplies?

Look, if you ask me this time yesterday, I would have said no.

But the last 24 hours has truly been amazing.

We still had stock of toilet roll on that show this time yesterday morning.

You're right.

It's almost Ah, wipe out Now we do need the public to be a little bit more responsible.

I mean, we're not gonna be isolated indoors for the next three or four months.

We will be able to get out and shop.

The trouble is, manufacturers can tool up, but it takes Thanh.

It's not something you can fix in 24 hours, 40 idea.

So if we're not careful, we will have gaping gaps.

Ah, plenty on supermarket shelves by the weekend.

Fred, The upside here is the Koran has been good for business for you.

Well, I'll say this cow and I was thinking you might question we did go through the bush fires, which was obviously very devastating.

We have a store in bright and we had stores up beach Worth and Antony Gibbs Land.

So that was unpredictable.

And that did hurt us there.

All of a sudden, this is coming out of left field.

They'll be a balancing act with all these toilet Roll City in people's pain trees at home or garages.

I would suggest by the time we get Thio, I pulled my June.

We Martin be selling too much toilet rolls over the way.

A pie.

Hey, Fred, how about yourself?

Have you stopped?

Pardon the dunny roads.

Funny you should say that.

I didn't bring my wife on the way home yesterday.

Said this And I've been saying on radio all day don't stock up.

Don't stock up, but that don't get out and buy by 24 packs.

So she snuck up to a metal, eyes the store yesterday and grab some.

But I will say this.

I am absolutely stocking up on red wine and Trump Okay.

Yeah, I get you get you very smart.

Very well.

You think Cole's are looking at maybe limiting the number of roles that people can be a number of roles that they can actually sell.

Will you do the same when you control the number of roles.

I listen to you seven o'clock bulletin, heard that will work, said, acted down that path.

That's that's responsible.

We need to do the same.

I spoke to amend the sporting, and we're in the process of It's hard to say one purchase, because is that a Is that a 48 pack or two for a four packs during?

Of course, the day, but definitely, definitely Come.

All right, well, thank you for that.

I'm looking at I think you do a terrific job.

I've got a local Richie Super right, Janie royally.

When they do a wonderful job looking after locals and may they may they continue their 50th birthday this year.

So big it for us.

Thank you so much for that.

On by the the amount of toilet rolls they're flying off the shelf.

It's going to be an absolutely brilliant if we maybe my meantime, the with the Today show.

Rather has spoken to calls on it says it's increased the number of deliveries to stores this week, and teams are working hard to fill the shelves as quickly as possible.

Wolf says it has seen a sharp increase in the mind for long life pantry items and household stables in recent days.

And then it's working closely with supplies to ramp up deliveries and production.

How bizarre.

I mean, what more can you say?

But of all things to stock up on toilet paper is the one that really has a stumped, isn't it?

But the missus stuff, But I think just just calm down, everyone, because it means we made the point.

Like you almost have to go out and stuck up now because if you die when you actually need it and you down to, like, 12 roles, it's not gonna be your You're saying to the nation this morning only Stay calm.

Don't go on, Do it.

Race out there, get it so that you know, What did you do yesterday?

I did a shop on.

But you know what?

No, no, not the toilet paper.

What I did was was food for the kids.

So, like formula and that, and I'm not worried about running out in the country.

But I'm worried about people being really panicked and buying it all.

I'm not getting excited.

You didn't buy any toilet rolls?

I did by an extra large size, but you go didn't go.

What about What about the situation at cost?

100 and 92,000 rolls in half an hour.

I mean, that's just I mean, that's one of the strangest things I've ever seen.

What's wrong with using newspaper?

Well, Santa?