Name: Bill Werde on Trends in Music
Uploaded: 2013-03-25T15:07:06.000Z
Duration: 9 min 13 s

I'm the Editorial Director for Billboard, Billboard Magazine,

我'是Billboard，Billboard雜誌的編輯總監。

And if I'm supposed to know anything, I'm supposed to know

如果我應該知道任何事情，我應該知道。

a little bit about what goes on in the music business and

一點點關於什麼發生在音樂業務和

And so I thought today that since there was a cross

所以我今天想，既然有一個交叉的。

section of different cultural commerce leaders here in the

audience, that I'd put forth the theory that music--

the music industry-- is a little bit of the canary in

音樂產業 - 是一個有點金絲雀在

the coal mine, by virtue of file size, by virtue of the

When the digital revolution happened, the music industry

In order to properly contextualize the conversation

that we're about to have, I promised I would try not to

In order to properly understand the conversations

that we're going to have here today over the next hour, I

我們將有今天在這裡 在接下來的一個小時，我。

want to take just three or four minutes and kind of take

想花上三四分鐘的時間，種採取

you through the music business, where it's been,

你通過音樂業務，它在哪裡'的一直。

where it is now, and where it's likely going.

它現在的位置，以及它可能的去向。

This is a gratuitous slide in which I subtly remind you to

這是一張無償的幻燈片，我在其中巧妙地提醒你們

So starting shortly after World War II, people listened

所以從二戰後不久開始，人們就開始聽

It was shortly after World War II, because after World War

那是二戰後不久的事，因為二戰後

They had money, and they had the materials again.

And vinyl records started becoming very popular because

黑膠唱片開始變得非常流行，因為

of this new craze called rock-and-roll music.

我們得到的卡帶式專輯，並突然

It still sounds like crap, but it's more portable.

它聽起來仍然像廢話，但它'更便攜。

And you can see we're progressing through time.

而且你可以看到我們'在時間上的進步。

And this period right here, this big giant spiral, that's

而這個時期就在這裡，這個大的巨大的螺旋，這'。

what the music business-- the recorded music

什麼是音樂事業--------錄音音樂

likes to refer to as "awesome awesomeness." This is where

喜歡稱其為"awesome awomeness."這是

people are going out and repurchasing all the music

他們已經擁有了17美元一個的價格。

This is, at the peak of this moment, right-- that very,

這是，在此刻的巔峰時刻，正確的--那非常。

這就是青少年流行音樂的爆發。

That's at the Backstreet Boys, Britney Spears, 'N Sync--

這是在後街男孩，小甜甜布蘭妮，'N Sync - -。

very good, an 'N Sync fan in the audience.

非常好，一個'N同步粉絲在觀眾。

BILL WERDE: You can't be any happier at this moment in time

比爾-韋德：在這個時候，你不能再高興了'。

if you work in the recorded-music business,

如果你的工作在記錄音樂業務。

because you've got these dying, passionate fans for

因為你已經得到了這些垂死的， 激情的球迷的

these boy bands, and Britney, and Christina.

這些男孩樂隊， 和布蘭妮，和克里斯蒂娜。

And all they can do is go to a record store-- you remember

而他們能做的就是去唱片店--你還記得嗎？

And then you know what happens right at that peak moment?

然後你知道在那個高峰時刻會發生什麼嗎？

This is the sale of CDs, and you can kind of see the effect

這就是CD的銷售，你可以看到的效果。

that the digital revolution had on the sale of CDs.

I think, staying true to my role as the canary in the coal

我想，保持我的角色 作為煤炭中的金絲雀。

mine, I'll tell you that there's a couple of things

我的，我會告訴你，有'的一對夫婦的事情。

that we all learned from the recorded-music business during

我們都學會了從記錄音樂業務期間。

And the most important one, since we only have a little

而最重要的一個，因為我們只有一點點的

One thing you may notice about all three of these cycles is

關於這三個週期，你可能會注意到一件事，那就是

that once you hit your peak moment and you start going

一旦你達到你的巔峰時刻，你開始去

down, you never start going back up again.

下來的時候，你就不會再開始往上走了。

So you can either adapt and figure out awesome things you

所以，你可以適應並找出你的厲害之處。

can do with that current, or you can shit

可以做的電流，或者你可以狗屎。

I got here late, and they told me that people laughed at Eric

我到這裡晚了，他們告訴我，人們嘲笑埃裡克。

Because Eric Schmidt is a brilliant man, but he is not

因為埃裡克-施密特是個聰明人，但他並不是。

所以我們這裡有數字專輯的銷售。

And we can see there's still a pretty big gulf.

而且我們可以看到還有'相當大的鴻溝。

And we can see that digital album sales didn't quite take

而我們可以看到，數字專輯的銷售並沒有完全採取。

off the way some of these other formats took off.

關的方式，這些其他格式的一些起飛。

But this is why I think the music business is actually

但是，這就是為什麼我認為音樂業務其實是

positioned to be a canary in the coal mine and not just a

的定位是煤礦中的金絲雀，而不僅僅是一個。

Because when we add in track-equivalency sales--

因為當我們加上軌道等價物的銷售額... ...

so we take 10 tracks, and we consider that the

是以，我們取10條軌道，我們認為是

Now suddenly, in 2010 and today, in fact, we've hit the

現在突然間，在2010年和今天，事實上，我們'已經達到了。

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Bill Werde on Trends in Music

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