Apple has made a lot of noise around privacy lately.

They even bought a giant billboard in front of sea.

Yes, counting the iPhone is the only secure option.

And you know what?

They kind of have a point.

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Huge shot, the last pass responsive in this part of the video now on to the main event.

So I want to start out by getting something out of the way.

I've either been sponsored by pretty much every single one of these companies, or at least I have a current active relationship with them.

Although based on how this video goes, maybe some of those relationships might not last.

I totally get it right.

Privacy is not the sexiest topic, but I do believe that we live in an era where most people don't understand the level of data and privacy that they're giving up.

Now, if you choose to do so, more power to you.

But really, do you think it's very much in your own interest to released?

Understand what you're trading off in exchange for all the wonderful things we experience on our phones and tablets and computers every day, it is easy to point a finger Facebook for the general lack of privacy, security or, well.

Many other things, however, actually start this video by discussing Google.

It's kind of incredible just how thoroughly Google has spread across the entire Internet.

Of course, they're saying, like Google Search and YouTube.

But most even other Web pages have at least some kind of Google service bolted on.

If Google decided to just disappear tomorrow, the Internet as we know it would largely be broken.

Don't get me wrong.

I rely on Google for a lot, as I'm sure many of you do as well.

I mean, I wrote up this video using Google Doc's inside the Google Chrome browser.

I use Google Search to do a lot of my research, and of course, you wouldn't be able to watch this video without Google's good old YouTube.

It should be no surprise that all of this data is stored to help serve ads to you unless you specifically opt out.

And that actually brings us to the Google dashboard.

Now there is a lot of stuff in here.

Of course, we have our Web app history, where attracts you everywhere location, which will get into in a second, but there's a lot of other information that they're always collecting.

I mean, this shouldn't really be a pig.

Surprised, right?

We've all noticed that we've searched for, say, a random thing on Instagram, and suddenly we have a delusion.

Ads all across the Internet tracking us.

But a lot of this is just because of how thoroughly we're being tracked by companies such as Google as well as Facebook.

Their ad networks are absolutely massive combined.

These companies have a near monopoly on the online ad market, which means that every single bit of data they can get is a serious amount of actual cash to these companies can provide.

I mean, for example, a Google search at especially some of the really premium ones on the top.

They could be upwards of $10 per click if they get a little bit of information on exactly what you're interested in to kind of make that click just a little bit more enticing.

It could be really, really big bucks.

Nearly every site on the Internet has some kind of tracker embedded, so whether that's an invisible one pixel by one pixel gift, or maybe it's something innocuous, like a Facebook like button.

All of these things are absolutely there to help keep analytics and keep data flowing to these giant companies.

Now I know this all sounds kind of paranoid like Oh, no, those guys falling.

It's all terrible, but this is real stuff and what it might be worth the trail for.

A lot of people think there's a ton of people who also just don't even realize that any of the stuff even exists.

Now all of this tracking talk brings us straight back to Apple, who are doing something that is pretty much undoubtedly good for everyone.

Well, at least everyone who uses Apple products inside Safari they have some very strong anti tracking policies.

Intelligent tracking protection does a pretty decent job of blocking unwanted cookies, the leading old stuff that you're not using any more importantly, trying to keep third party Web sites from tracking you all across the Internet.

Now it is certainly not perfect.

However, it is a good first step toward giving you a little bit more privacy when you're browsing the Internet.

Now, Apple are by no means the only company who are heavily investing in privacy.

Mozilla, the makers of Firefox.

How long has this been?

One of their major court tenants over Apple has a unique advantage of creating only the software, but also the hardware that gives them a lot more freedom to not have to worry about things like an advertiser pulling out and ruining your entire company.

Unlike companies such as Google, who funds Android as well as Chroma West through service is such a search as, well.

A Gmail apple primarily makes their money through selling devices and all the things that go along with that, such a selling APS as well, a subscriptions to things like Apple Music and I Club.

No might sound like a small thing, but this makes all the difference in how these companies work.

Take maps, for example, If you enable location, history and Google maps, which it is constantly bugging you to do, you do get a lot of very legitimately useful features.

You might give you a notification when it's time to head to the airport.

Maybe when traffic is bad, maybe when it's time to go and check out that new wife who convention that Ken's always talking about what the problem is, all of this information is stored on Google Service is So I turned off my location history on Google a couple years ago when I first actually started thinking about doing this video.

But there's still a ton of information that still saved in here.

So you can see I used to spend a lot of time in Alabama is live in Missouri If we actually zoom in to where I am now, you'll see there are Tana, different little pop ups, various places that I've been in the area.

For example, you actually zoom all the way in pretty much see where I used to live in Pasadena.

Look at that, That's like is everywhere.

So November 20th 2016 you can see that I walked 24 hour fitness.

I walked the whole foods.

Apparently I drove back, and then I went toe ArcLight theaters later that day.

All of this stuff is super super granular, and this is just a single day all.

The state is absolute searchable for the entire time that you have this turned on, and I bet if you're like the majority of people, you've had a turn on for a while without maybe even realizing.

Now all of this stuff is private to you.

However, it is also, of course, store on Google Service's.

And there were multiple cases where the police have asked for a copy of this data, which could go, of course, has to provide.

If you don't save in the first place, you don't have to worry about being tracked.

The last time you went to the Roxy Hotel in New York City apparently was October 26 2016.

I hate how this video makes me sound paranoid, but this is weird, right?

I should be able to look up exactly what I was doing on October 26 2016 C From minute to minute when I walked somewhere, I got into a car, got to a plane like that just to me.

Feels like a little bit more than I'm comfortable with in comparison.

Actually, do leave Apple maps tracking turned on.

And that's where a couple of key reasons, first of all, is that while Google just stores all the stuff behind your password, Apple actually doesn't even have access to it.

So a lot of the heavy lifting is actually being done on your device, which is maybe not the fastest way of doing it.

But it is a whole lot more secure.

And the other stuff that actually isn't into Apple servers is sort of all randomised process known as differential privacy.

This is a very, very secure way of making sure that no one has access to your data.

And yet things like sort of location service is, and everything for traffic is still actually up and running.

It's a really clever stop, especially concerning how much they do on device.

I've got to give them problems now.

Generally speaking, the result with Apple location actually isn't as good as what Google offers.

But I'm happy to make that compromise because I know that my date is on my device and inside of my control.

This same concept explains a lot of the differences between Apple and Google, for example.

Syria, as we all know, is well, just not quite as good as what Google offers hell over a big part of that, because again you're not keeping all of that data stored in the cloud.

Where's with Google as well as Amazon echo.

It absolutely is.

This is actually kind of creepy part.

So if you go into your data and personality page, you open up voice and audio activity.

You can pull up an active log of every single time you've ever spoken to your Google home, your phone, anything like that.

So I pull on last night.

That's creepy.

That's creepy.

I can literally pull up.

So let's see here.

Every single time you've ever spoken to your Google home, it is recorded exactly what you have to say.

Now I understand why they do this, right?

I mean, in theory, it's to help sort of train the algorithm to better listen for your voice.

I mean, some of the stuff is just creepy.

Now all of these Google assistance and Amazon echoes and even the home pod theoretically on Lee turn on their mike and start sending recordings as soon as they hear their trigger words.

But you can very easily imagine that the Google says, Oh, I think I heard Okay, Google and it starts listening in on a very important conversation.

Like I feel like if I searched through here enough, I'll probably see something that's a little sketchy like.

This is creepy man and don't think that Google is the only one who does this.

As far as I'm aware, Amazon does the exact same thing with the Alexa.

But on the other hand, I don't believe that any of this stuff is stored by Apple in the home pod because, well, first of all, no one's ever bought a home pas, but also because they don't keep any of the stuff stored.

It's all differential ized and kind of privacy protected and sort of all anonymous ized.

If this is not a good example of why privacy is important, I don't really know what is right now.

There's totally reasons to give up this kind of stuff.

I mean, as you can tell, even knowing all this stuff, I still keep Google home in my house.

But it is super creepy, especially.

You don't understand what all this stuff is doing.

There are dozens and dozens of other examples when it comes to privacy, but the way I just think about it is like this.

If you're using something for free, you are not the customer.

You're the product Now.

I want to be super super clear.

This is okay.

Tons and tons of service is that we use on a daily basis straight would not exist without this core tenet.

But the thing is, you have to be mindful of what you're trading off.

In exchange, we'll have mostly focused on Apple and specifically given Google a pretty hard time.

This issue applies to a wide range of companies.

Of course, Facebook is about the bottom of the barrel when it comes to privacy, and companies such as Apple as well as Microsoft have had their fair share of issues as well.

I really do believe that privacy is important and whether or not apples investing in this for marketing purposes or for a legitimate good cause doesn't really matter to me.

Now.

I choose to trade some privacy for convenience, and I'll bet that the vast majority of you guys do as well.