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  • How I've heard people like I'm gonna per person and I think that's important for me as well, is to constantly take ownership.

  • Responsibility for everything.

  • Continue to live from a loving place.

  • What do you do if you're dead broke, badly injured and living on a couch?

  • With no plan for your future from being abused as a child having a learning disability to being broke on his sister's couch?

  • For almost two years, Louis House has become an inspiration to millions.

  • This high performance business coach and keynote speaker is also a New York Times bestselling author with one of the top 100 podcasts in the world.

  • Louis hosts the School of Greatness, which now has over 100 and 15 million downloads. 00:00:55.760 --> 00:01:3.650 Sit down with Dan Lock as he interviews Louis House on how you can achieve success and significance regardless of your age, background or skills. 00:01:6.240 --> 00:01:10.490 Welcomed on I episode off the Damn lock show Today I'm super excited.

  • I have a friend of mine, your time best selling author.

  • You probably already know him.

  • Maybe listen to his podcast if you're an entrepreneur, right?

  • Former Port Huntley turned lifestyle entrepreneur, super proud.

  • And his most famous no voice show podcast.

  • I'm a fan of school off greatness over $100 million So welcome to show.

  • But look it, lock it down, We lock it down.

  • So share with us a little bit about your journey.

  • Maybe give us a like a thief.

  • Five minutes.

  • How you got into entrepreneurship.

  • I wanted to be a professional athlete.

  • Since I was five or six years old.

  • I always dreamed about sports.

  • That was a thing that my dad admired. 00:01:55.480 --> 00:02:0.810 We'd watch TV together, college football, and he was always so excited about these all American athletes from the outside. 00:02:0.810 --> 00:02:1.460 You want to be that? 00:02:1.470 --> 00:02:4.090 Yeah, I was like, Yeah, I want to be all American athletes. 00:02:4.090 --> 00:02:8.900 So my goal was to be an All American athlete and then to be a pro athlete and I accomplished both those things. 00:02:8.900 --> 00:02:11.050 I didn't have a backup plan after that.

  • My life went until pro sports, and that's as far as I could drink.

  • So when the dream was over, I got injured point football.

  • And when the dream was over, I also went through a very challenging experience with my dad.

  • My dad, right before I went to play pro football, had a traumatic brain injury.

  • And it's something that I actually don't talk about A lot get a traumatic brain injury.

  • And he always told me, You know, go chase your dream.

  • When you're done, you can come sell insurance with me.

  • He had a life insurance company, and I remember I got it was with Northwestern Mutual.

  • So he had his own like division in the city and take over the business.

  • He was like, Come take over my book, you know, work with my client everything.

  • So I remember going to do the internship. 00:02:56.050 --> 00:03:0.610 I did my I can't remember the test waas, but wasn't serious, seven. 00:03:0.610 --> 00:03:8.950 But it was like the life insurance test, and you can only take it three times before you have to wait like a year or two years to do it again. 00:03:8.950 --> 00:03:15.110 And I failed twice, Okay, so if for me test taking was the worst thing, I would get nervous.

  • It's hard for me to remember things from a book that was like, I don't know.

  • I learned with my hands.

  • I learned from playing sports.

  • So I remember I passed on the third tribe barely barely passed.

  • So I had this, like, backup plan.

  • I guess it wasn't something I wanted to do.

  • Yeah, so my dad gets injured.

  • He had a car accident, was in a coma for three months, and we didn't know if he was gonna live or die.

  • So is this very uncertain time?

  • And when he was in the coma, I said, you know, what would he want?

  • Todo He'd want me to go with my dreams.

  • And so I went after playing professional football right after that, and he eventually woke up, but we had to teach him how to write out a talk out of, you know, you know, change him constantly. 00:03:58.690 --> 00:04:1.910 Like he wasn't a functioning person that he used to be. 00:04:1.910 --> 00:04:2.980 It wasn't my dad anymore. 00:04:4.140 --> 00:04:9.910 So it was an emotionally challenging experience because I lost the relationship with my father. 00:04:9.920 --> 00:04:12.400 But he's still in front of me either.

  • Teach him how he was like a kid.

  • Almost and So watch my father be this, you know, provider larger than life hero of mine.

  • Now I have to We have to take care of him.

  • It was a challenging experience for me as a 23 year old, and I remember so his He had to sell his business to his business partner at the time.

  • So there was no Maur financial support that I had because he was kind of funding my athletic endeavors, training everything.

  • He was like, You go chase your dream like I'll take care of.

  • So when that was when that realization came to me like I no longer have my dad to fall back on, I no longer have.

  • I played football and got injured.

  • He wasn't there from he wasn't able to be there for me. 00:04:57.020 --> 00:05:0.670 Financially, emotionally, mentally, spiritually, as a mentor. 00:05:0.670 --> 00:05:1.930 He wasn't gonna be there for me. 00:05:2.640 --> 00:05:4.850 And I didn't have his company to fall back on. 00:05:5.070 --> 00:05:6.130 Nor did I really want to. 00:05:6.140 --> 00:05:8.010 I mean, I almost failed it three times in a row. 00:05:8.010 --> 00:05:9.010 I didn't really like it. 00:05:9.020 --> 00:05:11.410 Yes, I like people, but I don't want to sell insurance.

  • Just what he knew for 33 years and That was probably the biggest thing that happened to me, because if he was still healthy and alive, might be just probably was the selling life insurance in Delaware, Ohio, you know, and be rising up in that city or whatever.

  • You know, maybe I'll move to the big city of Columbus, Ohio, you know, but I so is Muchas.

  • It's sad for me takes to know that he's still alive, but it's like a complete different relationship, and it's sad for me to know that happened.

  • But I also think it had to happen for me to be become the man that I am today and to have the the courage to be able to go after something that I didn't even know was possible. 00:05:52.230 --> 00:06:0.440 So when that happened, I was on my sister's couch after this accident for about a year and 1/2 trying to figure out who I am in the world. 00:06:0.640 --> 00:06:3.320 You know, who am I without this identity as an athlete? 00:06:3.430 --> 00:06:5.860 You know, everyone liked me because I was good at something. 00:06:6.330 --> 00:06:7.700 But now 2.0, yeah. 00:06:7.710 --> 00:06:9.940 But now that I can't do this, what are my skills? 00:06:9.940 --> 00:06:12.350 One of my talents I'd like direction.

  • I had seven years of college.

  • It took me a graduate like I wasn't skilled at anything but sports and people.

  • I learned howto at an early age, observe people, and I became very intuitive about how people think why they do the things they do.

  • And I started to be aware, insensitive and very emotional to people's feelings, their desires, their dreams, their past, their everything.

  • I didn't know that was skill that I could use for my greater good and the greater good of everything.

  • Uh, and I started to find mentors, and this is going on more than three minutes, but I started to find mentors during that time because my dad was my mentor.

  • Now he was no longer able to be there looking for a moment.

  • I was like, Who's the father? 00:06:59.430 --> 00:07:1.670 Figure that I can finally look up to you respect? 00:07:2.340 --> 00:07:6.920 And I needed to find many of them because he was, you know, a great mentor in all areas of my life. 00:07:6.920 --> 00:07:13.950 So I had three key mentors that so the first mentor was a guy named Chris Hawker.

  • So when I got it, when I had surgery, I broke my wrist and they had put a bone from my hip and my records.

  • You see this car?

  • This car here took a bone out of my head, put it on my wrist.

  • I was in a cast from my shoulder to my fingers for six months like this was in this position.

  • And when you're to cast like this, I could move it here.

  • I can move it here, it here, but castrate my arm.

  • So it kind of arrested.

  • And it would like to scratch my shirts.

  • When I was shirtless, it would like to scratch my skin.

  • It smelled.

  • It was dirty.

  • All these things didn't look good.

  • So I invented this cast cover.

  • Actually.

  • Still have one hope.

  • I think it's in that locker.

  • It's sort of that this is over.

  • 15 years ago, I think I invented this cast cover that actually went in ali baba dot com. 00:07:58.460 --> 00:08:0.300 I had, like, 60 bucks to my name. 00:08:0.360 --> 00:08:8.720 I was like, Here's what I want to hear is the design I wanted to be like a wristband because I wore responds in football was like, I need a long wrist band. 00:08:8.730 --> 00:08:10.540 Yes, that's double thickness.

  • Yes, that's different colors that it's a thumb hole.

  • Always.

  • You were just thinking doing it for yourself.

  • I just wanted a solution.

  • You're creating a product.

  • I need a solution for my pain.

  • Yeah, that's it.

  • That was It was my first entrepreneurial idea, but I didn't know what what it wa ce.

  • So I got this thing back from China.

  • That was like, six weeks later, after I sent it, wired this money, I was like, I'm never to get this money back.

  • Yes, and no clue is going on with you.

  • Was was a difficult communicating with you.

  • Emails back and forth don't understand.

  • Try to understand with including you.

  • But I want an Ali Baba and, you know, posted something is Yeah, and I got this box back with all these thes cast covers.

  • Right that I made and remember seeing myself.

  • Wow.

  • This thing is amazing.

  • It's I could change him out with different colors, You know, it fits over the thumb hole.

  • Looks better. 00:08:59.990 --> 00:09:2.540 How do I make I can make some money with this one, though? 00:09:2.540 --> 00:09:3.540 Who Alice needs did. 00:09:4.460 --> 00:09:5.510 There's lots of guys would break. 00:09:5.510 --> 00:09:8.400 The lady's got a few of them more than you know. 00:09:8.480 --> 00:09:11.170 So I remember I was dating a girl at the time.

  • I was just like, I need to meet an inventor.

  • Someone who has done this before that can help me.

  • This is an invention, right?

  • Even though it's just a piece of cloth.

  • Yes.

  • And she goes, I know an inventor and he just moved back to Columbus.

  • Ohio's where I was living at the time.

  • He just moved back.

  • I need to be this guy now, like, put me in front of him.

  • Call him.

  • I need to meet now, OK, I mean, the guy the next day, and at the time I was a couple months out of football.

  • It was a football player.

  • I was looked like pretty much like a thug.

  • I was wearing a backwards cap.

  • I had baggy pants.

  • I had, like, I was just this athlete jock mentality s.

  • So I show up with these baggy pants and backwards cap toe a bar to meet this guy in this cast, and I was just, like, so passionate about this idea. 00:09:57.960 --> 00:10:2.940 What is scared of you, like I gotta go imagining a little intimidating rough around the edges. 00:10:4.350 --> 00:10:10.720 And he I was just like convinced this guy knew the answer because he'd done it before.

  • It may be.

  • May be afraid to say no.

  • Thio was complete opposite of me.

  • You know, he was more like, analytical and nerve, you know, any sense he was just like.

  • But I brought this passion in this energy that was just like, I didn't make this happen.

  • And I want to work with you on to make this happen.

  • I don't know why, but he brought me on for six months.

  • I worked in the for free for him for six months at his invention shop in the kitchen.

  • He had a closet that I had, like, a little desk that he put in for me.

  • And I was working for him doing phone calls, trying to promote his other products, going to trade shows with him, just learning about how to take an idea and bring into reality.

  • So how do you make the idea something that is marketable?

  • How do you brand it?

  • How do you design it?

  • Three D model.

  • Everything.

  • Patton Patton s.

  • So I learned this crash course on bringing an idea until life from idea concept prototype to the marketplace, and I was probably some of the best education I ever had because I just had an idea for this solution of a pain that I had.

  • So he was a great mentor at the time for me.

  • Taught me everything about, you know, naming.

  • He had ever 85 products, brought the market.

  • So he was always like, Let's brainstorm the name of this, the concepts, the message, the message before you in the inventory thing.

  • Yeah.

  • So he taught me so much in short amount of time about how to bring the idea of life and make it successful.

  • I remember being so afraid to speak in front of people at the time.

  • I couldn't speak in front of an audience of five without trembling, stuttering, very insecure.

  • Even though you're pro athlete like you, that's a present.

  • Yeah, yeah, but I was horrible in school communication form on school, the teacher would always ask us, say, open up chapter whatever Page three, and read aloud to the class. 00:11:58.240 --> 00:12:0.550 And I would just wish they wouldn't call my name. 00:12:1.180 --> 00:12:3.310 They always like, Like like like don't call me. 00:12:3.510 --> 00:12:7.640 But when I tell you that I was such a slow reader. 00:12:7.650 --> 00:12:11.500 It was just I couldn't even read the simplest things, and I stutter.

  • So I just always felt like everyone was laughing at E.

  • Always probably was laughing at me all the time when I would read aloud.

  • Yes, Dad.

  • Kind of conditions.

  • You don't you want tea?

  • You want to be in front of an audience.

  • Unless I'm playing a sport, something.

  • I'm comfortable.

  • You don't have to speak.

  • That's the way it is.

  • A healthy seek.

  • Yeah, because I could inspire people through my way of being in my performance.

  • So I was always very insecure around speaking in front of other people, and I can't remember.

  • Someone told me at some point, if you really want to change the world, you need to learn how to communicate in front of an audience, whether it's a boardroom of people trying to share, you know you're messing with the company one of one, or if you want to move a society, you need to be communicate.

  • Yeah, with confidence.

  • Yes, and I don't know, whatever. 00:12:56.770 --> 00:13:2.720 It was the reason I think I was willing to explore all the areas of my life that I was not good at the time. 00:13:2.720 --> 00:13:4.460 Yeah, because my dad wasn't around. 00:13:4.460 --> 00:13:5.290 I had money. 00:13:5.290 --> 00:13:6.850 I was Sounds to me always. 00:13:6.850 --> 00:13:9.260 You trying to find yourself trying to I was like, What? 00:13:9.260 --> 00:13:11.480 Can I d'oh to improve my life?

  • Joined Toastmasters.

  • Oh, yeah.

  • Oh, yeah.

  • You'll be shocked, like everything you share.

  • Well, okay.

  • My dad went banker when I was 17 years old, so I had to figure it out.

  • Exactly.

  • Like that wall?

  • Yeah.

  • And then my mom, they got the boards, which is me and my mom.

  • So I got into business because I didn't take my mom Right on DDE.

  • What changed me?

  • Another turning point, woodsman.

  • Why did my dad had a stroke?

  • It was in hospital for four months saying Couldn't speak.

  • Couldn't like the man that I knew that look up to father figure.

  • And that's why I looked for other mentors.

  • Very similar.

  • So a toast masters?

  • Because I couldn't speak a word of English.

  • I got boarding school, no friends, so I had to learn Toastmasters. 00:14:0.580 --> 00:14:0.830 Yeah. 00:14:0.840 --> 00:14:1.600 So I'm like game? 00:14:1.610 --> 00:14:2.410 Yeah, yeah. 00:14:2.420 --> 00:14:2.660 So? 00:14:2.690 --> 00:14:3.700 So from Toastmasters. 00:14:3.700 --> 00:14:4.410 And then what happened? 00:14:4.420 --> 00:14:5.080 Yeah, it's funny. 00:14:5.080 --> 00:14:6.160 I met someone. 00:14:6.170 --> 00:14:8.500 I was so I was afraid of dances. 00:14:8.510 --> 00:14:9.360 Well, yes. 00:14:9.440 --> 00:14:12.760 So before Toastmasters, I started going to a salsa club.

  • Oh, yes, every week, and I was terrified of my image.

  • Really?

  • My image was always at stake.

  • I didn't.

  • I was scared of people's opinions about Yeah.

  • So dancing in front of people I'll get made fun of because it wasn't you, Kylie.

  • Thank God.

  • I'm not easy, right?

  • We're not busy bee to become the white butterfly in the dance for you.

  • But I would go for month after month tow watch these people dance that would never get on the dance floor.

  • Terrified you girls would ask me to dance.

  • And you know I don't make you look bad.

  • I just sit in the corner and being mesmerized by these Latinos just like twirling girls around.

  • Unbelievable.

  • Eventually I got over the fear and I went on the dance floor for the first time.

  • I was trembling.

  • I was looking down on my feet. 00:14:56.950 --> 00:15:2.460 I was embarrassed, like everyone's laughing at me and I look up after 10 minutes and no one cares. 00:15:3.140 --> 00:15:5.570 I don't care what I looked like, that I was. 00:15:5.790 --> 00:15:6.500 They were doing their own. 00:15:7.600 --> 00:15:12.280 And that was a big turning point for me because I looked around and everyone was like, having fun doing their thing.

  • No one stopped to look at me to be like, What an idiot.

  • No one said that to me.

  • They're all, like, great job you got out of there.

  • Good.

  • Yeah, that was the moment.

  • I said, Like, I'm gonna overcome all my fears and insecurities of what people think about me.

  • I'm just gonna do it.

  • So I started salsa dancing every day religiously for the next three and 1/2 months until I got to a point of semi mastery where it wasn't afraid, right?

  • Proficient, proficient.

  • Then I met a salsa dancer one of these nights, and I was like, What do you do for a living?

  • He was like, I'm a professional speaker.

  • I speak around the country.

  • Oh, you get paid to just speak.

  • Yeah, it's a full time.

  • It is such a thing.

  • It's a thing that I could go to college is speaking corporations.

  • And I was like, I wanna learn how you got into that.

  • He's like, let's go have confident Mara. 00:15:59.400 --> 00:16:0.410 I'll take a coffee. 00:16:0.590 --> 00:16:6.820 Barnes and Noble Star bus right in Columbus, Ohio, and I said, What I need to do is you need to join it. 00:16:6.820 --> 00:16:9.020 Toastmasters, I said, OK, Don. 00:16:9.500 --> 00:16:17.260 Next week I went to five Toastmasters in my city because I wanted to research, which was the most challenging one from Yes, I finally went to one.

  • That was everyone was in suits.

  • There was, like, Professional.

  • Oh, man, that's exactly what I did.

  • There were like, That's exactly why I went to visit.

  • Yeah, right.

  • Those my had a cut off T shirt because I had this huge cast and these guys are all in suits, and I'm watching them.

  • And mesmerizing.

  • Yeah, I'm so young guy where I need to be.

  • And I went there every week for a year, every single week, and I met a guy at Toastmasters who became my next mentor.

  • God, I saw one of the first ones I went to.

  • He was presenting, and I was just so amazed by his charisma.

  • Confidence, if I could do that right?

  • What if I could be like that?

  • You know, model that I asked him.

  • This is so funny. 00:16:59.070 --> 00:17:4.780 The story he tells the story time I had no money, and there was like, a little bit of like, bread. 00:17:4.780 --> 00:17:8.830 And, like, Hamas and chips and carrots in the back of this Toastmasters. 00:17:8.840 --> 00:17:9.840 Oh, yes, yes, yes. 00:17:9.840 --> 00:17:10.600 It was a gift.

  • It was like a special day or something.

  • And hey, speaks.

  • And at the end of the day, I'm literally like this bum that is all the food and put it in my pockets.

  • I'm putting like bread wrapping it, and the guy comes up to me because what you're doing, I was like, I thought everybody loved the food.

  • A big guy, because I'm gonna take you to lunch right now.

  • So he took me.

  • He paid for lunch, became a mentor of mine.

  • His name's Frank Reagan.

  • And he was like, I'm gonna help you.

  • Like I love your pad.

  • I love that you're here.

  • You're showing up because you're showing up on a show for you.

  • So I would train with him.

  • I would record my speeches.

  • They were horrible.

  • I used to think of five minute speech was five hours.

  • You should feel like this was forever.

  • You know, the first speech is called the Icebreaker.

  • Oh, yeah?

  • So what I'm gonna talk about for five minutes? 00:18:0.350 --> 00:18:2.290 I don't know to talk about now. 00:18:2.290 --> 00:18:14.620 You can't get a stay for five hours ahead of time is like So he was my second mentor and he also helped me write my first book, which is the book about because I was using linked in to build relationships at that.

  • I bought your linking course back then.

  • Like it.

  • Man linked.

  • Working.

  • Yeah.

  • Linked influence s o what?

  • The boys.

  • That's good, man.

  • So during this time, I was just, like, trying to learn as much as I could.

  • I was on linked in all day.

  • I was doing public speaking.

  • Were you trying to go on the downside to get speaking geeks again, learning how to do that at the beginning, I was just trying to get on there to find opportunities.

  • Okay?

  • Something Because my third man Toria, told me to go on late.

  • Okay, So my third mentor was a headmaster of university.

  • They went to call Principia College, and he was an Olympic qualifier in the marathon.

  • He was just like a great spiritual business leader for me.

  • He just always had the right moral.

  • He just always knew like which direction you should go. 00:18:55.970 --> 00:19:3.860 I could go to him for advice, and he would just He was kind of like a sensate where he would never given the answer questions I need answered myself. 00:19:4.010 --> 00:19:5.340 That's a great teacher. 00:19:5.350 --> 00:19:5.810 Great. 00:19:5.850 --> 00:19:6.740 That's a great teacher. 00:19:7.200 --> 00:19:9.750 Just kind of wait for me to like No, the answer. 00:19:9.750 --> 00:19:14.430 You know what it was And he I'm not calling him and saying I'm broke.

  • I don't know what to do.

  • I'm getting food out of the back of Toastmasters like people have to beg people to taking a lunch.

  • And he said, You should join linked in.

  • And at the time I think there were 14 million people on the 2007.

  • Yes, already.

  • He's like, I've heard some people are getting jobs, they want to check it out.

  • So I said, All right, I'm gonna be Oh, whatever time to do So I'm spending six hours a day on linked into the next year and 1/2 during this time just reaching out to people trying to connect with local leaders in Columbus, Ohio, business leaders, successful people, just anyone sports, background of business, whatever.

  • Maybe anywhere I could find, like a tie where I went to school with or they went to the same school.

  • They like football.

  • Anything at all. 00:19:55.720 --> 00:20:3.740 I was like what we have in common that I could reach out, connect people After about a year of building my relationships and profile. 00:20:3.740 --> 00:20:6.760 People just started coming to me and saying Hank and he introduced me to this person. 00:20:6.770 --> 00:20:7.940 How do you know that person? 00:20:7.940 --> 00:20:8.760 I need help here. 00:20:8.760 --> 00:20:11.290 Can you connect me to a sales rep for marking room?

  • I just started become the connector.

  • Then people like Can you show me how to use Lengthen the way you're doing?

  • Yes.

  • And I started showing my friends.

  • Yes, and one guy gave me $100 after I showed me goes You have no idea.

  • It's gonna help my business so much.

  • Go.

  • This is a thing.

  • I could make money teaching what?

  • I already know really Well, Yeah, and that was a big spark for me.

  • I was like, Okay, I can make money doing this.

  • It started doing events around, lengthen around the country.

  • Then one of my mentors was like, let's write a book together about linked in okay, speaking coach man told who had written a book is like, I'm gonna help you write your first blow.

  • So we shared that together?

  • Yes.

  • When you have your step.

  • When did you have your first break in business?

  • You feel like okay, Because this distant was a long time.

  • It was summer of 2009.

  • Okay, It was this time 10 years ago.

  • Okay, so this was from 2007 until two dozen nine of me having free mentors, public speaking training every week for a year, salsa dancing, training, learning to write my first book, building on Linked in every day with everything going to meet and just like learning as much I can about myself two years of this while recovering with a cast on rehab, training everything.

  • And I started a build like a kind of a name and a personal brand around.

  • Being like this linked in guy Twitter was becoming big in 7 4000 18 years where I was going to tweet ups and promoting myself was linked in guy.

  • And one day I went to an event called Affiliates Summit.

  • Oh, you know.

  • Yeah, yeah, yeah.

  • So I was hosting a Lincoln networking event in Cleveland, Ohio, and a guy who came?

  • His name's Jim Cook role was a marketing guy.

  • Said you need He's like, how are you doing all this from?

  • Linked in.

  • How do you get 500 people to show up here?

  • Just linked in.

  • Yeah. 00:21:59.720 --> 00:22:1.790 You need to come to this conference called Affiliates Summit. 00:22:2.800 --> 00:22:5.630 I was like, I don't have any money till I get to Vegas. 00:22:5.680 --> 00:22:6.730 I can't pay for the ticket. 00:22:6.730 --> 00:22:7.190 He goes. 00:22:7.200 --> 00:22:9.500 I know the event owner.

  • I'm gonna get you a press pass so you could get a free ticket if you like.

  • Write a post about this on your vlog.

  • You just gotta get yourself there.

  • So I think I've got, like, a $39 flight on Southwest, like middle back seat.

  • Yeah, I got a free ticket.

  • I went there in the first hour.

  • There was a kind of networking obsession.

  • People have tables?

  • Yes, and I went up to my friend who told me about the event He had a little booth.

  • Yes, And within five minutes, this guy named Joel Calm walked up and I knew he wasn't a time in your time.

  • Best you expected.

  • I think focus on SNC Joe.

  • Yes.

  • Yeah, yeah.

  • he had one of the biggest I phone taps at the time.

  • Called I fart The apse came out in the story. 00:22:55.640 --> 00:23:1.810 He was making so much money on this farting app that was like, You push a button and makes a force that he crushed it. 00:23:2.080 --> 00:23:6.190 So he had this kind of big persona at the time in that space, Remember, he came up. 00:23:6.200 --> 00:23:7.060 I was really nervous. 00:23:8.430 --> 00:23:15.340 And, um, my friend Jim, who introduced me, who was there, He said, This is Lewis.

  • How's the Lincoln guy?

  • You've got to know him.

  • Uh, Joel.

  • Joel, Listen.

  • And he goes, Tell me why I need to know about Lincoln on 36.

  • I don't remember what I said.

  • Just like elevated.

  • What did I just had this, like energy and leaked his amazing.

  • Here's what I could do about it.

  • Okay.

  • Cool.

  • And I didn't hear from them after that.

  • Okay, six months later, he messages me e mails, May and says, I'm doing this social media boot camp online like this.

  • Webinar Siri's.

  • I've got the person on Facebook to talk.

  • I've got the person on YouTube.

  • I'm doing a session we're linking Thinks I don't know anyone else who's talking about linked in this is still 2009.

  • No one cared about you.

  • He's like no one else is talking about it. 00:23:58.990 --> 00:24:2.520 But you do you want Come on, I said, Yes, let's do it. 00:24:2.600 --> 00:24:4.960 I have never done a webinar presentation. 00:24:4.960 --> 00:24:8.210 Still, I was like early stages of it, public speaking. 00:24:8.210 --> 00:24:11.460 And I was not a pro, Yes, but I said, I'll do it.

  • I watched the other people before hand, kind of just mimic their presentation.

  • Put my own kind of the flow, the structure, everything.

  • I was so nervous.

  • This isn't the summer in Columbus, Ohio.

  • Yeah, I'm living at my brother's house now.

  • My sister kicked me out.

  • It wasn't because I know you were sitting.

  • You're living in her car, was on the couch for you and 1/2.

  • And then she said, You got to start paying rent are gonna move.

  • So she empowered me to, like, get off my butt meeting to kick you out.

  • Empower you love And I begged my brother to take me in, so he made me pay $250 a month for a room in his house, which was great for me because it made me have more responsibility.

  • And so, in his place, I'm about to start this weapon.

  • I'm freaking out.

  • It's so humid like a virtual summit. 00:24:59.590 --> 00:25:2.120 Basics like an online virtual stomach. 00:25:2.220 --> 00:25:5.160 Can't see me, but they can hear me and Scott it got it, got it. 00:25:5.900 --> 00:25:8.300 And the weapon are starts. 00:25:8.400 --> 00:25:9.450 I'm talking.

  • It probably takes me 30 minutes to actually say something coherent because Joel, about 30 minutes and he's like, Okay, let's start getting some contact.

  • Must have been rambling before.

  • Whatever reason, I just, like, blacked out and started delivering the most incredible value my life.

  • And at the end, I didn't have a product I don't have.

  • It was a war juvenile for you don't have anything.

  • But I said, Hey, guys, here's a PayPal link.

  • If you like this, here's a link.

  • In a couple of weeks, I'll send you an e mail and we'll do some more advanced training, but it looks like I don't know how many have you no idea what it's gonna be?

  • A.

  • I love it.

  • If you like this stuff like I'd like to you.

  • One more one more.

  • I'm gonna teach us stuff.

  • You'll get an email a few weeks for me.

  • Just trust me.

  • You like I'm gonna send you something.

  • I have no clue as to what I just told them.

  • That's what Webinar completes. 00:25:58.580 --> 00:26:4.600 Um, I opened my email and it was the most beautiful thing I've ever seen. 00:26:4.610 --> 00:26:7.280 Every line said you've received payment so much. 00:26:7.280 --> 00:26:7.430 What? 00:26:7.440 --> 00:26:13.850 You often the course for a couple of 1 97 I think it was at the time.

  • And so I made $6200.

  • That was in my PayPal account instantly.

  • That that that that freak you out?

  • It's the most fun I've ever seen in my life, let alone Major.

  • And I thought I was the richest person in the world.

  • But there's something that unlocks.

  • This was 10 years ago, literally, probably maybe 10 years and a month ago, where it showed me what was possible.

  • Like two years of training on this skill set of learning of developing myself.

  • Now I found something that people needed another pain.

  • They want to learn how to use linked in to grow their business or get a job.

  • I had a skill set that I wasn't aware of, and people want it and they were going to pay for it.

  • And thats was my first kind of first kind of big breaking realizing.

  • Okay, I could do this every day for the rest of my life.

  • I want to see $2. 00:26:59.320 --> 00:27:1.010 Yes, And if you just the first time you do. 00:27:1.010 --> 00:27:3.250 And maybe if you tweak in or if I'm even better at this. 00:27:3.250 --> 00:27:4.360 Yeah, I was hacked. 00:27:4.360 --> 00:27:5.290 This woman are together. 00:27:5.290 --> 00:27:6.190 I have no clue what I'm doing. 00:27:6.190 --> 00:27:6.520 Yeah. 00:27:6.840 --> 00:27:8.680 So I've been doing webinars for 10 years now. 00:27:8.900 --> 00:27:9.230 Wow. 00:27:9.930 --> 00:27:12.140 But I think people, it's it's amazing.

  • Assure your story because people look at what you do today.

  • His house today on TV, right?

  • Your book and your show.

  • 100 million downloads.

  • They would think, Oh, it's easy for for you to do because you know, you're good looking, you articulate, and you know that, right?

  • I don't think I like t o easy.

  • You know, it's on that.

  • But look at this journey.

  • How long of a struggle that Waas forget?

  • Just achieving that little bit of success.

  • But through this learning, finding yourself, building your confidence finding mentors.

  • And I think this Eve this is right.

  • People see the success you have and won't talk about the podcast too.

  • Because I love you.

  • Think the guy in the podcast for the wrong reasons.

  • You know what I mean?

  • If you want I I've done two interviews. 00:27:58.980 --> 00:28:1.900 How come, like I'm not generating leads? 00:28:2.140 --> 00:28:3.710 How did you get into the podcasts? 00:28:3.980 --> 00:28:5.610 So I moved thio. 00:28:5.820 --> 00:28:13.420 So once I started doing the webinar, I started doing that pretty much every week with another business partner of mine that I that I found in Columbus.

  • We started partying on them for about 34 years, 34 years.

  • We're just doing him, and it kind of took off.

  • So from that 1st 1 to the rest of the year, we generated in sales half $1,000,000 right around half a $1,000,000 in six months because you insist I just did it every week.

  • I just said, Let's keep doing this.

  • You keep doing this.

  • And I was using lengthen to promote my webinars to get people on, so I just kept doing that.

  • What were you promoting back?

  • So it was like a linked in course.

  • Yeah, I took That didn't look so crazy like that.

  • We created a $1000 offer.

  • That was more votes.

  • A general social media, how to get travel.

  • These and sales using Nathan Twitter, Facebook and YouTube. 00:28:58.260 --> 00:29:1.340 Okay, so podcasts they didn't have the podcast. 00:29:1.350 --> 00:29:1.960 Okay, Okay. 00:29:1.970 --> 00:29:7.880 So just just like women on it, Got it, got webinars lengthen. 00:29:8.060 --> 00:29:9.850 And of course, that was it.

  • I was doing some advance, but I wasn't really making that much money a little bit.

  • And I had that linked in book that's not really making money.

  • Then we create $1000 course that started to do well.

  • Then other people started to promote us, and they were like, Hey, we promote my course.

  • We'll give you 50%.

  • So I learned about affiliate marketing at a time to make a lot of money promoting other people.

  • There was, what would you 2010 11 started winning affiliate contest being a top 10.

  • And then I learned about the masterminds, and that's when everything shifted.

  • E went to my first mastermind, todo six month after my first webinar.

  • Yes, because I was in the top 10 for this thing with Ryan, Dice Perry Belcher.

  • And I remember going to their masterminds and I met first. 00:29:58.890 --> 00:30:0.670 I learned a tongue, A lot of stuff. 00:30:0.670 --> 00:30:6.490 I didn't know about it, but I also met five people that became affiliates in the next 30 days. 00:30:7.240 --> 00:30:10.300 250,000 sales in 30 days after that.

  • Mastermind.

  • Yes, so six months did half a 1,000,000.

  • 30 days later.

  • 15 ago.

  • Wow.

  • Relationships.

  • Master Montes, be a part of these.

  • I know you've got your own masterminds and high level coaching.

  • It's like everyone needs to be a part of your group if they're not yet because of the power of that community.

  • Collective mind the relationships, the opportunities.

  • It's hard to beat that.

  • It's really hard to beat that also expensive contacts so much, right?

  • Because I bet you folks in length and women are You may not be aware of these out of the booth, no clue.

  • So I started learning so much connecting people, and that went on for a couple of years.

  • We had a nice run.

  • My business partner and I had different visions.

  • I wanted to go more mainstream.

  • He wanted to keep in the Internet. 00:30:56.350 --> 00:31:6.350 Marketing was making lots of money, but I saw that as ah for me, I got really tired of like trading lists and really, for me was just exhausting. 00:31:6.610 --> 00:31:10.960 I felt terrific and and and and I didn't And I did it exactly the same way.

  • And I didn't also, like, respect or a line with some of the the content of other courses.

  • And how did it business?

  • I think it was like, right or wrong.

  • I just did a line with you.

  • It's not what I wanted to grow into.

  • So it was like, I don't promote anyone else, you know, in that way.

  • And so I sold my company to him.

  • I moved out, lay for a girl that I fell for, was living in New York City at the time I moved in your city fell for girl, moved here for her.

  • We broke up very quickly, and I was kind of going through another phase of my life of like who I am.

  • Yes, because so before, right athlete.

  • And it's too now.

  • Transition to kind of Internet marketing, right?

  • And there is making me money.

  • Got to me a certain level like that's not what I want.

  • Yes, yes. 00:31:59.940 --> 00:32:1.890 At least you're not living on a 40. 00:32:1.900 --> 00:32:2.610 Yeah, right. 00:32:2.620 --> 00:32:4.850 Some money and I was like, I'm not fulfilled any more. 00:32:5.210 --> 00:32:9.760 Like it was fun to chase this money and to build this thing become known as this guy.

  • But this money is not filling.

  • Meaning this is interesting, because when I observed your journey, even from Osaka prospective Arlington.

  • Oh, how come it was just, like, kind of changes?

  • Yeah, like, that's interesting because I could see it from a marketing branding perspective.

  • Oh, that's going too many stream.

  • I would cut the self growth self development, right?

  • But that's first of all linked into this way.

  • What?

  • What is going on?

  • But I didn't understand it.

  • Now.

  • I'm not pleased.

  • People understand it.

  • And people thought I was crazy.

  • Why would you have something that was making so much money?

  • They thought I was crazy.

  • Yeah, you built this brand.

  • Everyone knows who is this guy.

  • For some reason, I just knew I wanted something different in my life.

  • But when it was not built to be the Lincoln marketing guys with my life, Yeah, it's not my mission. 00:32:57.720 --> 00:33:3.740 And I moved here. 00:33:4.510 --> 00:33:5.020 I kind of had it. 00:33:5.020 --> 00:33:6.420 Not another identity crisis. 00:33:6.430 --> 00:33:8.080 I was in a relationship ended. 00:33:8.830 --> 00:33:13.300 I kind of felt like lots of things were ending in my life, Like this business partnership ended.

  • Right then the relationship ended.

  • Right then I didn't know what I was gonna do with my future anymore.

  • And I started to get a lot of arguments with people.

  • I started arguing with people.

  • I got in a fight on the basketball court right on the street here, which kind of woke me up to be like, What am I doing?

  • Why am I reactive?

  • There's a lot of kind of a question of aggression.

  • Yeah.

  • You know, as a football player, I had a safe way to legally hurt people.

  • Now, I can't get my aggression out safe.

  • Maybe martial arts.

  • You have, like, a safe environment to be aggressive when you lose that, and that's that energy is still inside of you.

  • And you haven't healed certain things in your past.

  • I'm sure you're aware of this.

  • It's like it comes out somewhere.

  • Yeah, triggers triggers. 00:33:57.560 --> 00:34:4.450 So I remember, I remember is driving down the street one day and I pulled up toe like a stop sign. 00:34:5.500 --> 00:34:7.780 And instead of looking right, I looked left first. 00:34:7.780 --> 00:34:11.600 You usually look left to see if the car's coming, and I think I put up too fast.

  • There was a runner who came and I was in his way.

  • And so we got to stop and he couldn't keep running past me, right?

  • And he punched the back of my car trigger.

  • I felt like this.

  • A personal attack against me.

  • I chased the guy in my car like he kept running.

  • You did like a nephew or something Put me off.

  • I like went.

  • My car swilled out after the guy for about 10 minutes, he would turn, I would turn.

  • He turned around.

  • He saw me chasing you.

  • Turn and stop traffic.

  • It was a stupid man.

  • Yeah, I got out of my car, started chasing, Was that triggered on.

  • And I remember thinking that this is just who I am until I got in a fight on the basketball court.

  • Why reacted to a guy head butted me, and I reacted to him. 00:34:57.540 --> 00:35:2.460 And I got a really big fight, physical fight, blood everywhere on the ground, everything. 00:35:3.370 --> 00:35:5.350 And my friend said to me who was with me at the time. 00:35:5.350 --> 00:35:6.820 He goes, I don't hang out with you anymore. 00:35:7.740 --> 00:35:9.180 And that was a big turning point for me. 00:35:9.180 --> 00:35:11.350 I was like, my best friend that I know for over a decade.

  • Doesn't want to spend time with me.

  • Doesn't like who you're becoming.

  • Yeah, yeah.

  • It was like I don't like who you are.

  • This instance You're so reactive.

  • You're so frustrated.

  • Now is a loving, friendly, happy guy taking triggered.

  • It was like I couldn't control the frustration of rank or whatever Will.

  • And I started Thio.

  • I started to a lot of work on myself.

  • During that time, I asked myself what I want to do.

  • This is 2006 and 1/2 7 years ago, 2012 13.

  • Yeah.

  • So I remember saying, like, who do I wanna be?

  • What I want to do in my life?

  • Personal life, business everything.

  • And I was like, Man, I really want to develop a school of my own school. 00:35:59.180 --> 00:36:6.520 Of all the things I was never taught growing up that I need to know Yes, because I wish they would have taught me certain things that I learned in sports. 00:36:6.530 --> 00:36:16.910 Certain things that these mentors have taught me in certain things that I need to know about how to overcome these emotions and I was like, I'm gonna call it like school and I was in traffic.

  • I was driving in traffic during this time, stuck in traffic triggered by other people around me.

  • And I was like something.

  • He's a shift.

  • Yes, I want to create something to help myself but also help everyone else who feel stuck like me, stuck in traffic or life.

  • And I was just like school of school, like greatness, like I want to be great and it's almost like you're building a school for all this.

  • Also, almost putting a spook for yourself always.

  • It's always like, Yeah, human.

  • Yeah, everything.

  • And it's funny if people follow my journey of last season of years usually bring people on that I need to work on the most.

  • Yeah, and I'll ask the questions for me, but also for, you know, listening.

  • I said, Okay.

  • I called two friends who had a podcast.

  • I was in the car. 00:36:59.230 --> 00:37:1.210 Yeah, called two friends during that car ride. 00:37:1.440 --> 00:37:5.160 I knew at a podcast and asked them, What is this podcasting thing? 00:37:5.170 --> 00:37:11.240 This is before podcasting was a thing on this when I was, like just a couple tech podcasts.

  • You know, 67 years ago, right?

  • And both of them were like, It's my most favorite thing.

  • D'oh!

  • I get the best leads for my business.

  • Yeah, and it's just I have so much fun doing.

  • Yeah, I think these guys do this.

  • I could figure it out.

  • I've never done this before, but I could figure it out and talk to people You can go.

  • My whole life, I've been observing and interviewing people, just not recording it.

  • Yeah, and so I said, Okay, I'm gonna launch this thing to be called School of Greatness.

  • Never said you're crazy.

  • You can't do a podcast.

  • That's like personal development asking about relationships and that and business and mindset you need.

  • You need a dish, and this is what I would teach us.

  • Well, I was like, No, you need to do like the Entrepreneur show or like an online marketing show. 00:37:56.130 --> 00:38:0.080 That's what you created a link to Joe that they like You need to do on money market. 00:38:0.090 --> 00:38:2.070 You can't do this like broad thing. 00:38:2.070 --> 00:38:2.930 It's not work. 00:38:2.940 --> 00:38:4.120 Everyone told me that's not gonna work. 00:38:4.480 --> 00:38:4.910 I go. 00:38:4.920 --> 00:38:8.100 I really don't care if I make money Yeah, like it doesn't matter to me. 00:38:8.110 --> 00:38:9.260 Just something I believe in. 00:38:9.260 --> 00:38:11.170 I think like people that you want to talk to you.

  • You want to talk?

  • T o?

  • Yeah.

  • I wanna talk to you, but I want to talk.

  • Thio.

  • Some might be billionaire.

  • Some might be like spiritual teachers, but I didn't care.

  • Yes, and they are my friends.

  • Like the I don't think it's the right move, man.

  • It's cool name, but I just don't think it's gonna work.

  • You could confuse the audience.

  • That and I said, I'm gonna do it for a year and I don't want to make money.

  • The first year I didn't want to try to make money.

  • I don't think about money.

  • I just want to do something I love you Wanna help myself and help people.

  • And it took off like in the first year.

  • Like how many dollars you got?

  • The first?

  • Yeah, it took off for the sense of it was well received.

  • It only got 750,000 downloads.

  • The reputation in the year, bright reputation you build.

  • Yes.

  • It didn't even get a 1,000,000 downloads the first year. 00:38:58.630 --> 00:39:3.350 Things what people need to be aware of my whole first year podcasts and didn't hit a 1,000,000 downloads. 00:39:4.250 --> 00:39:6.190 Second year was only three million downloads. 00:39:7.740 --> 00:39:10.710 It's nice, but it wasn't like Boom overnight.

  • It was like this huge success.

  • But people loved it in the impact on the results they're getting.

  • Their life was amazing and I was loving it.

  • Yeah, And so my passion is what kept this alive for six and 1/2 years over 800 episodes in the just consistently, I have no techniques.

  • I have no strategy for, like, growth howto hack.

  • There's no way I've got to figure it out.

  • I've tried to interview people.

  • I tried to ask people what I cause him.

  • Just Just do it.

  • I love what you do.

  • It's duty.

  • Oh, well, yeah, You know, we do three times a we

How I've heard people like I'm gonna per person and I think that's important for me as well, is to constantly take ownership.

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獨家專訪劉易斯-豪斯--從住在姐姐的沙發上到激勵千千萬萬的人。 (Exclusive Interview With Lewis Howes - From Living On His Sister's Couch To Inspiring MILLIONS)

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