- [Narrator] Her eyes command a warm confidence,

- [旁白]她的眼神充滿了溫暖的自信。

her hair ripples as an ocean wave that laps provocatively

秀髮飄飄

over her chest.

在她的胸前。

As the face of Starbucks since 2011 the siren logo

自2011年起，作為星巴克的形象代言人，人妖標誌。

is alluring by design.

是誘人的設計。

Beckoning you into the store to grab a latte or

召喚你進店去喝拿鐵或者是

a pastry.

一個糕點。

Her face is so perfect it's its own mirror,

她的臉是如此完美，簡直就是自己的鏡子。

with the left and right sides copied to match up like

左右兩邊複製到一起，就像...

a Rorschach test.

一個羅夏測試。

She's beautiful and of course she's beautiful because

她很美，當然她也很美，因為...

her face looks like its' a piece of perfect symmetry.

她的臉看起來像一塊完美的對稱。

And we've long studied symmetry as the defining trait

而我們長期以來一直研究對稱性作為決定性的特徵。

of beauty.

的美。

But the secret you've probably never noticed about the

但是，你可能從來沒有注意到的祕密，關於

sire is that while her features look symmetrical,

陛下是，雖然她的特徵看起來對稱。

they're actually asymmetrical.

他們實際上是不對稱的。

Look at the right side of her nose and you'll see a shadow

你看她鼻子的右邊，你會看到一個影子。

that sort of dips a little bit lower.

的那種低調一點。

I talked to Lippincott who actually developed this

我跟李平考談過了，他實際上是開發了這個。

logo for Starbucks in 2011 and it's a pretty

在2011年為星巴克設計的標誌，這是一個漂亮的

funny story.

有趣的故事。

Lippincott's job was to rethink this logo and they

Lippincott的工作就是重新思考這個標誌，他們的工作是

decided, along with Starbucks, to break the siren out

決定和星巴克一起，把警笛打出來。

and to make her the focal point.

並讓她成為焦點。

When they were doing that they decided they had to

當他們這樣做的時候，他們決定他們必須。

also make her more perfect.

也讓她更加完美。

If she was going to be zoomed in in her big close up

如果她的大特寫要被放大的話

on the cover of packaging, on the front of stores,

在包裝的封面上，在商店的正面。

they wanted her to be perfect.

他們希望她是完美的。

So they slowly started refining her face to be perfect.

於是他們開始慢慢的修煉她的臉，讓她的臉變得更加完美。

They made it a little bit skinnier,

他們把它做得更瘦一點。

a little more model like, and eventually they really did

更多的模型一樣，並最終他們真的做到了。

succeed in making her perfect and they had her up

成功地讓她變得完美，他們把她送上了飛機

on the wall alongside many different iterations

牆面上與許多不同的迭代產品並列

and they couldn't figure out why her face just sort of

他們不明白為什麼她的臉只是有點...

looked like a dead mask.

看起來像一張死人的面具。

She didn't look friendly, she looked a little bit creepy.

她看起來並不友好，她看起來有點詭異。

She looked a little bit like a pseudo person.

她看起來有點像一個偽人。

What the designers realized was they'd made a mistake,

設計師們意識到，他們犯了一個錯誤。

they'd made her too symmetrical.

他們把她弄得太對稱了。

So what they did was they went back to the drawing board,

所以他們所做的是他們回到了圖紙上。

they added a little bit more curve to the entire design,

他們給整個設計增加了一點曲線。

but they really focused on the shadow of the face

但他們真正關注的是臉部的陰影。

and adding just a little bit of asymmetry.

並增加一點不對稱性。

Honestly it's just a few pixels in a logo,

說實話，這只是標誌中的幾個像素。

but look at it and it makes all the difference

但看看就知道了

in the world.

在世界上。

(upbeat music)

(歡快的音樂)