字幕列表 影片播放 列印英文字幕 JOLING KENT IS IN SAN FRANCISCO TO EXPLAIN WHAT THIS MEANS FOR TO EXPLAIN WHAT THIS MEANS FOR THE COMPANY'S FUTURE. THE COMPANY'S FUTURE. >> Reporter: HEY, SIMONE, THAT'S >> Reporter: HEY, SIMONE, THAT'S RIGHT. RIGHT. FOREVER 21 FILING FOR CHAPTER 11 FOREVER 21 FILING FOR CHAPTER 11 BANKRUPT PROTECTION. BANKRUPT PROTECTION. WHAT THAT MEANS IS THIS COMPANY, WHAT THAT MEANS IS THIS COMPANY, L.A. BASED, FOUNDED BY A FAMILY L.A. BASED, FOUNDED BY A FAMILY HERE IN LOS ANGELES, IS GOING TO HERE IN LOS ANGELES, IS GOING TO RESTRUCTURE. RESTRUCTURE. YOU'RE PROBABLY GOING TO SEE 178 YOU'RE PROBABLY GOING TO SEE 178 STORES CLOSE DOWN ACROSS THE STORES CLOSE DOWN ACROSS THE U.S. U.S. AND THIS IS HAPPENING AFTER AND THIS IS HAPPENING AFTER FOREVER 21 BECAME ONE OF THE FOREVER 21 BECAME ONE OF THE FIRST BIG NAMES IN FAST FASHION. FIRST BIG NAMES IN FAST FASHION. THEY OPENED TWO STORES ALL THEY OPENED TWO STORES ALL ACROSS THE COUNTRY, AND YOU CAN ACROSS THE COUNTRY, AND YOU CAN IMAGINE THAT RENT BECAME VERY, IMAGINE THAT RENT BECAME VERY, VERY EXPENSIVE. VERY EXPENSIVE. THAT'S ONE OF THE REASONS WHY THAT'S ONE OF THE REASONS WHY THEY'RE FILING FOR CHAPTER 11, THEY'RE FILING FOR CHAPTER 11, BUT THEY NEVER REALLY MASTERED BUT THEY NEVER REALLY MASTERED THE ONLINE SHOPPING GAME AND THE ONLINE SHOPPING GAME AND WITH 60% OF MILLENNIALS SAYING WITH 60% OF MILLENNIALS SAYING THEY PREFER TO SHOP ONLINE, THAT THEY PREFER TO SHOP ONLINE, THAT WAS A REAL DAGGER. WAS A REAL DAGGER. PLUS YOU HAD OTHER COMPETITORS PLUS YOU HAD OTHER COMPETITORS LIKE ZARA COMING UP THROUGH THE LIKE ZARA COMING UP THROUGH THE RANKS, H&M AS WELL, DOING VERY RANKS, H&M AS WELL, DOING VERY WELL AND KIND OF SIDELINING WELL AND KIND OF SIDELINING FOREVER 21. FOREVER 21. A LOT OF CUSTOMERS STARTED TO A LOT OF CUSTOMERS STARTED TO COMPLAIN ABOUT THE QUALITY OF COMPLAIN ABOUT THE QUALITY OF FOREVER 21 CLOTHING AS WELL. FOREVER 21 CLOTHING AS WELL. BUT THERE'S ALSO ANOTHER TREND BUT THERE'S ALSO ANOTHER TREND HAPPENING UNDERNEATH THE SURFACE HAPPENING UNDERNEATH THE SURFACE THAT MAY NOT IMMEDIATELY PICK UP THAT MAY NOT IMMEDIATELY PICK UP ON AND THAT IS SUSTAINABILITY ON AND THAT IS SUSTAINABILITY AND CLIMATE CHANGE. AND CLIMATE CHANGE. WHAT I'M TALKING ABOUT HERE IS WHAT I'M TALKING ABOUT HERE IS THESE RETAIL STORES, THESE FAST THESE RETAIL STORES, THESE FAST FASHION STORES, ARE REALLY FASHION STORES, ARE REALLY POPULAR FOR GETTING STUFF POPULAR FOR GETTING STUFF QUICKLY THAT LOOKS LIKE THE QUICKLY THAT LOOKS LIKE THE RUNWAY, BUT THERE'S ALSO A NEW RUNWAY, BUT THERE'S ALSO A NEW DESIRE TO BE MORE DESIRE TO BE MORE ENVIRONMENTALLY FRIENDLY. ENVIRONMENTALLY FRIENDLY. WHAT I'M TALKING ABOUT HERE IS WHAT I'M TALKING ABOUT HERE IS BUYING SECONDHAND CLOTHES AND BUYING SECONDHAND CLOTHES AND CONSIGNMENT. CONSIGNMENT. AND THERE'S THESE STARTUPS OUT AND THERE'S THESE STARTUPS OUT THERE THAT HAVE GOTTEN SO MUCH THERE THAT HAVE GOTTEN SO MUCH MORE POPULAR, IN FACT, MACY'S, MORE POPULAR, IN FACT, MACY'S, THAT DEPARTMENT STORE THAT'S THAT DEPARTMENT STORE THAT'S ALSO STRUGGLING, IS NOW PUTTING ALSO STRUGGLING, IS NOW PUTTING THREAD UP POSTS INSIDE THEIR THREAD UP POSTS INSIDE THEIR STORES TO SELL SECONDHAND STORES TO SELL SECONDHAND CLOTHES ALONGSIDE NEW CLOTHES SO CLOTHES ALONGSIDE NEW CLOTHES SO IT'S A BIG CHANGE IN THE RETAIL IT'S A BIG CHANGE IN THE RETAIL ENVIRONMENT. ENVIRONMENT. FOREVER 21 FILING FOR BANKRUPTCY FOREVER 21 FILING FOR BANKRUPTCY CERTAINLY A BIG DEAL. CERTAINLY A BIG DEAL. WE EXPECT TO SEE 12,000 STORES WE EXPECT TO SEE 12,000 STORES ACROSS THE COUNTRY THIS YEAR ACROSS THE COUNTRY THIS YEAR CLOSE DOWN. CLOSE DOWN. THAT WOULD, OF COURSE, BE A BIG THAT WOULD, OF COURSE, BE A BIG JUMP FROM THE OVER 5,600 STORES JUMP FROM THE OVER 5,600 STORES WE SAW LAST YEAR. WE SAW LAST YEAR. THIS IS ALL AS WE'RE GOING INTO
B1 中級 美國腔 Forever 21為什麼申請破產? (Why Did Forever 21 File For Bankruptcy?) 64 1 Amy.Lin 發佈於 2021 年 01 月 14 日 更多分享 分享 收藏 回報 影片單字