Name: 【TED】凱文·艾羅卡: 凱文·艾羅卡：為什麼影片會爆紅 (Why videos go viral | Kevin Allocca)
Uploaded: 2013-03-21T04:53:53.000Z
Duration: 7 min 21 s

Hi. I'm Kevin Allocca, I'm the trends manager at YouTube,

嗨！我是凱文·艾羅卡，YouTube的趨勢分析經理

情態副詞

and I professionally watch YouTube videos.

So we're going to talk a little bit today about how videos go viral

今天我們來聊一聊影片爲什麼會爆紅

and when I was younger, that seemed so very, very hard to do.

我年輕的時候，這好像非常非常困難

so that any of us or any of the creative things that we do

Any one of you could be famous on the Internet

在下星期六前就會成為網路名人

But there are over 48 hours of video uploaded to YouTube

但是每分鐘有總長超過48小時的影片

ever goes viral and gets tons of views and becomes a cultural moment.

會爆紅，吸引成千上萬的人觀看，變成話題

tastemakers, communities of participation

(Video) Bear Vasquez: Oh, my God. Oh, my God.

（影片）熊先生：喔！天哪！喔！天哪！

KA: Last year, Bear Vasquez posted this video

that he had shot outside his home in Yosemite National Park.

是他在優勝美地國家公園的住家外拍的

2010年這支影片的觀看次數為二億三千萬

when it first became popular last summer.

But he didn't actually set out to make a viral video, Bear.

但熊先生的原意不是要拍發燒影片

Because that's what you do when your name is Yosemite Mountain Bear.

因為這是自稱「優勝美地山景熊」的人

And he had posted lots of nature videos in fact.

其實他還上傳了很多自然景觀的影片

都是因爲Jimmy Kimmel （美國脫口秀主持人）

that would eventually propel the video to be as popular as it would become.

因為像Jimmy Kimmel這種領導潮流的人

introduce us to new and interesting things

還會將這些東西推廣給廣大的觀眾

(Video) Rebecca Black: ♫ It's Friday, Friday. Gotta get down on Friday. ♫

（影片）黑麗小姐：♫今天是星期五，星期五，玩樂的星期五♫

♫ Everybody's looking forward to the weekend, weekend. ♫

♫每個人都巴望著週末，週末♫

♫ Friday, Friday. Gettin' down on Friday. ♫

♫星期五，星期五，玩樂的星期五♫

KA: So you didn't think that we could actually have this conversation

你想我們有可能不談這部片子嗎？

Rebecca Black's "Friday" is one of the most popular videos of the year.

黑麗小姐的「星期五」是今年最夯的影片之一

It's been seen nearly 200 million times this year.

跟熊先生的「兩道彩虹」很類似

it seems to have just sprouted up out of nowhere.

And if you're wondering about those other spikes, those are also Fridays.

其他那些高峰，是的，也是星期五

那個特別的星期五到底發生了什麼？

Well Tosh.0 picked it up, a lot of blogs starting writing about.

就是Tosh.0（電視節目）選中了它，很多部落格也相繼討論

Michael J. Nelson from Mystery Science Theater

奧秘科學劇院（電視節目）的邁可・納爾遜

was one of the first people to post a joke about the video on Twitter.

But what's important is that an individual or a group of tastemakers

and they shared that with a larger audience, accelerating the process.

跟廣大觀眾群分享觀點，加速了爆紅

of people who shared this big inside joke

and they started talking about it and doing things with it.

不但一起討論，接著還會搞一點東西來亂

And now there are 10,000 parodies of "Friday" on YouTube.

所以現在YouTube上有一萬部「星期五」惡搞片

there was one parody for every other day of the week.

就出現了針對週間其他天來亂的影片

Unlike the one-way entertainment of the 20th century,

is how we become a part of the phenomenon --

either by spreading it or by doing something new with it.

這個"Nyan Cat"（喵喵貓）是一種連續動畫圖

It's been viewed nearly 50 million times this year.

you should know that there is a three-hour version of this

你就更難想像還有一個三小時的版本

Cats were watching other cats watch this video.

amongst this techie, geeky Internet culture.

字幕列表影片播放

【TED】凱文·艾羅卡: 凱文·艾羅卡：為什麼影片會爆紅 (Why videos go viral | Kevin Allocca)

riding

year

weekend

famous