carrying around condoms

just as they carry around everything else.

It's like a no brainer

and I always joke, like, "How do we get people

to take selfies with condoms?"

I'm Meika Hollender, and I'm the co-founder of Sustain,

which is a brand of all natural sexual wellness products

marketed to women.

Only 19% of single sexually active women

use condoms regularly.

And one in four college freshmen

actually gets an STD during her first year at school.

And this is a crisis and this is a subject

that isn't being talked about

because, when you think about condoms and lubricant,

these are products that can be seen as taboo.

Women are extremely uncomfortable

buying and carrying condoms.

When I go to my peers and the people that I know,

they're the worst offenders.

We're trying to rebrand it a little bit

and completely empower women to

take control of their sexual health

with much better products.

Most lubricants out there contain parabens and glycerin

and petroleum and silicone.

Our products have none of those things.

They're aloe and water-based.

It's the only fair trade certified

carcinogen-free condom on the market in the U.S.

We are starting a conversation that needs to be had.

So, I spend a lot of time talking to consumers

about why they not only need to be using our products,

but also why they should be just using condoms in general.

You should never feel ashamed for wanting to or having sex.

But, the reality is, you're out there for you

and you need to protect yourself.

Nobody else is going to.