Name: Gap的興衰 (The Rise And Fall of Gap)
Uploaded: 2021-01-14T08:19:30.000Z
Duration: 10 min 33 s
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parent company of several brands including

Some big news out of the company with plans

NewCo, which will consist of The Gap brand,

Athleta, Banana Republic, Intermix, and Hill

Then the remaining company will be Old Navy.

Gap's net sales slowed at the turn of the

This is largely due to the Banana Republic

athleisure brand Athleta have carried the

Both have shown consistent year-over-year

Gap stocks surged by over 20 percent the day

Old Navy is a nice business, 3 percent same

store sales growth, in spite of an anemic

Now it'll finally be able to free grow on

its own, with its laser like focus I think

But others are skeptical, calling it simply a

My initial instinct was that this was a move

valuation was probably a little depressed

They've had to do something to get the stock

higher. This feels like that something to

Whatever the future holds for Gap, this is a

stunning move for a company that grew from a

single store in San Francisco to become the

defining apparel retailer of the 1980s and

The first Gap store opened as The Gap in San

generation Gap between the young, liberal

baby boomers and their conservative, postwar

boomer generation, The Gap's founders Donald

and Doris Fisher decided to sell nothing but

records, tapes, and wildly popular Levi's

jeans. Jeans, especially Levi's, boomed in

People didn't look sloppy, but they certainly

It was this very clean, simple approach to

By 1972 it had twenty five stores, including

Donald Fisher appointed Mickey Drexler as

through the 80s and 90s, Gap used to be the

The Gap expanded its own brands, founding

Gap Kids, Baby Gap, and Gap Outlet stores.

It even dropped Levi's, the only product it

sold in the original Gap stores, in 1991.

tiers of consumers: Banana Republic for the

upscale, Old Navy for discount shoppers, and

Old Navy in particular took off, reaching 1

I was in store number one for Old Navy and I

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Gap的興衰 (The Rise And Fall of Gap)

struggle

cultivate

acquire

consistent