As cliché as it sounds we all know that people who read succeed.
I mean look at the numbers.
Eighty-five percent of millionaires read at least two books per month while 25 percent of the entire American population hasn't even read a single book all of last year.
So what's the best way to actually get yourself to start reading and at a good pace so that you can succeed, too.
Well, you can basically guarantee that you'll read a book a week by taking advantage of three psychological tricks.
The first is something called implementation intention, basically setting an appointment.
See, the biggest problem when it comes to reading is actually getting started.
So many people buy books that they're interested in and say to themselves, "Oh I'll definitely read this."
And guess what?
The book just sits there on their shelf never to be touched again.
By physically writing down the time and place of when you'll start reading a book, you're essentially setting up an appointment to do so.
And think about it we don't really miss our appointments.
When was the last time you completely skip a job interview or a visit to your doctor?
Sure, you might have been late.
But when you set an appointment, you know that you have to show up and you usually do.
The second psychological trick to reading a book a week is to use what's called chunking.
Basically breaking down a big task into smaller ones.
One of the main reasons people start reading books and never finish is because the task seems way too big.
It feels like we can't do it.
Just take a look at the average non-fiction book which is about 200 pages long.
How long do you think it takes to read that entire thing in one sitting.
You're probably thinking 10, 15 hours maybe.
Well, in reality that average human can read a 200-page book in about five hours.
Which means you really only have to spend 45 minutes a day reading.
Which probably counts to just a chapter or two.
So instead of saying, "Okay, I'm gonna read tomorrow right after lunch at home."
It's much more effective to say, "Okay, I'll read the next chapter tomorrow after lunch at home."
When you break down a book to its chapters and even further to its subsections which most non-fiction books have, then your brain will no longer see it as a huge obstacle that you have to overcome.
Instead of thinking, "Oh my god, this is gonna take forever."
You'll think, "Ah, that's easy, I can definitely do that."
And finally, the last psychological trick to reading a book a week is to use what's called temptation bundling.
Basically taking a task that you don't enjoy that much and attaching it to something that you really really enjoy.
For example, you can tell yourself that after every chapter or subsection of a chapter you read you're gonna reward yourself with the next episode or the next segment of that TV show you love watching.
By doing this just a couple of times, it will actually start to feel good to read.
Because your brain will start to associate it with something very pleasurable.
It's gonna think, "Wow, every time I read a chapter or subsection, I feel great after."
And what you might find is that you actually start to read more chapters than you need.
By combining all of these three tricks, you'll end up with something like this.
Okay, tomorrow after lunch at home, I'll read the next chapter of my book.
And for every chapter I read, I get to watch the next segment of the new episode of Game of Thrones.
Try this out and I guarantee that you'll find yourself reading a lot more.
This episode was brought to you with the help of the guys at audible.
Studies have actually found that listening to audio books is just as good as reading physical books.
Which is why I actually recommend using audible.
Audible allows you to listen to your books whenever and wherever you want.
Which makes it even easier to read a book a week.
Go to www.audible.com/IMPROVEMENTPILL or text the word improvement Pill to 500500 to get a 30-day free trial right now.
This will give you one free audiobook plus two free audible originals every single month.
That's three books for the price of one.
One of the books I recommend you guys to listen to is High Performance Habits by Brendon Burchard.
Which talks about six very powerful habits that will change your life.