Name: 六分鐘學會用英文描述 Z 世代 (Describing Generation Z: 6 Minute English)
Uploaded: 2018-11-12T21:01:10.000Z
Duration: 6 min 18 s

Neil: Hello. Welcome to 6 Minute English, I'm Neil.

哈囉，歡迎來到 6 分鐘英語，我是 Neil

Neil: You can't choose what generation you are,

Rob: Oh, OK then, what are the different generations?

Rob: 喔，那好吧，有哪些不同的世代呢？

were born in between the 1940s and the early

Rob: OK, let me guess, Generation Z? Born

Rob: OK，讓我猜猜，Z 世代是出生於

Neil: You're very smart. So, which one are you?

Neil: 您真聰明，所以你是哪個世代呢?

Rob: 呃，那會透露出我的年齡，對吧？

Neil: Yes me too, Generation X. But today

we're going to focus on Generation Z, also

我們今天要討論的是 Z 這個世代

也是俗稱的 Z 世代，Z 世代比較特別的是

particular is that they are the social media

opinions are available. Before we look at

進一部探討 Z  世代前，先考一個問題

『社群媒體』這個詞，但是我們知道

a) the 1980s, b) the 1990s, c) the noughties,

that is the first decade of the 21st Century.

Neil: We'll find out the answer later in the

Neil: 我們晚點在節目會找到答案

來自 Barclays 銀行的分析師 Hiral Patel

Does she think they are the same or different?

她會認為是一樣的還是不同的呢?

Z as mini-millennials - and that's because

that Gen Z are different and that they have

Z 世代比較不一樣，他們有自己的

天生的科技通以及消息靈通的消費者

and extremely savvy. This hyper-connected

且非常的精明，現今活在這高度連結的世界

world that we live in today is a new norm for them.

Neil: So Rob, does Hiral Patel think there

is much difference between the two generations?

that not everyone does. 'Millennial' is a

但她也說到不是每個人都這麼認為

term that is used so frequently that many

people think it refers to all young people.

Gen Z, she says are not mini-millennials,

Z 世代表示不是迷你的千禧世代

they are quite different and have their own

Neil: And this is important for consumer brands,

天生的科技通、消息靈通的消費者

Neil: It's a bit of a mouthful but essentially

social media and as a result have a lot of

充分了解行情並做出明智的決定

clever decisions because of this knowledge.

Neil: Now I think I'm pretty savvy when it

and media, but I didn't grow up with it, it's

與社群媒體，雖然我的成長過程沒有它們，

new. For Gen Z, this level of technology is

what is normal, it's all around and always

對 Z 是代的人來說一直都是很普通的東西

has been, it's their norm, as Hiral Patel put

這是他們基本的知識，就像 Hiral Pate 所說的

Hiral Patel: Most people view Generation Z

'millennial'. Our research shows that Gen Z

research found that Gen Z are tech-innate,

研究也指出 Z 世代的人是天生的科技通

也是消息也靈通、又非常精明的

高連結世界，對他們來說是新的準則

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六分鐘學會用英文描述 Z 世代 (Describing Generation Z: 6 Minute English)

essentially

struggle

context

extremely