Name: 我愛紐約的標誌--米爾頓-格拉澤｜標誌設計和設計師審查。 (I Love New York Logo - Milton Glaser | Logo design & Designer review)
Uploaded: 2021-01-14T07:55:32.000Z
Duration: 7 min 10 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

Gareth here from TastyTuts.com. In this video

we're going to look at the 'I Love New York' logo,

learn a little about the logo and the designer behind it.

The 'I Love New York' logo was designed in 1977

by a famous American designer called Milton Glaser

Milton Glaser is well known for much of his work including:

The Brooklyn Brewery logo from  the early nineteen eighties,

psychedelic Bob Dylan poster  designed in the mid 1960's.

In the early 1970's New York was near bankruptcy

was through tourism. An advertisement company

hired who came up with the slogan 'I Love New York'

which they would build their  entire advertisement campaign on.

This is known as the ad campaign that saved New York.

His first idea was 'I Love New York' composed

in two lozenge shapes, but soon after while doodling

This being he version with the heart shape.

'I live in New Hampshire but I Love New York'

'I live in North Carolina but I Love New York'.

'Call toll-free for our free 100 page vacation guide'

'It's filled with affordable vacation packages and ideas'

'Find out why out door lovers from the Carolina's  to Canada Love New York'

'New York is all light up for your vacation.'

'Call toll-free 800 554 3600 for package  tours and information.'

The logo was also used in  print advertisement and merchandise.

It was only expected to last a few months

with New York and is still being used  on merchandise today.

or as a communicator, is to have their work effective

so everything one dreams of  in terms of having an effect

on your culture, your community,  your neighbourhood the world!

So this logo is essentially a lockup combination mark.

In this logo we have an lettermark element  and a visual shape element.

The lettermark is a rounded slab serif typeface  called American typewriter

If you want to take a closer look at this font,

The 'I Love New York' logo is commonly  seen in two lockup compositions

the horizontal composition and the stacked composition.

The heart shape visual icon is placed in the composition

Milton Glaser's 'I Love New York' logo has

Well this is one of the all time classics,

and ticks all the boxes that make for a good logo.

It's simple, universally understood, memorable, distinctive, appropriate, versatile

Well this logo demonstrates  how visual and type elements

can be used together in a simple and impactful way.

this is a good example of how  simplicity can be easily recognised,

instantly identifiable and have a maximum impact

the use of the visual element makes this logo

aspects have worked so well for this logo

If you'd like to know more about the  'I Love New York' logo

and Milton Glaser, there are links in the

So that's one of many logos and designers  I have spoken about.

If you enjoyed this video I want to  watch more like it

you can see more episodes in the  'Logo design and designer' playlist.

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我愛紐約的標誌--米爾頓-格拉澤｜標誌設計和設計師審查。 (I Love New York Logo - Milton Glaser | Logo design & Designer review)

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