Name: 【TED】John Maeda 談藝術、科技、設計如何幫助創意型領導者 (John Maeda: How art, technology and design inform creative leaders)
Uploaded: 2013-03-10T15:05:48.000Z
Duration: 16 min 42 s

to 不定詞

I have to say that I'm very glad to be here.

I understand we have over 80 countries here,

我知道這裡有來自多於80個國家的朋友，

進階程度副詞句型

so that's a whole new paradigm for me to speak

In each country, I'm sure you have this thing called

在你們的國家，你們也一定聽過

Do you know about the parent-teacher conference?

Not the ones for your kids, but the one you had as a child,

不是你為了你子女出席的家長會，而是你小時候那種，

where your parents come to school and your teacher

你爸媽到學校和你的老師見面的家長會。

talks to your parents, and it's a little bit awkward.

老師會和你的父母說話，氣氛通常有點奇怪的。

Well, I remember in third grade, I had this moment

where my father, who never takes off from work,

我永遠無法放下工作的爸爸﹣﹣

he's a classical blue collar, a working-class immigrant person,

他是個典型的藍領工人、移民，

going to school to see his son, how he's doing,

特地到學校去看看他的兒子（我）在學校的表現怎麼樣。

and the teacher said to him, he said, "You know,

然後我的老師跟他說：「你知道的，

John的數學和美術科成績很好。」

The next day I saw him talking to a customer at our

但是第二天當我看到他在我們的豆腐店和一位客人說話時，

tofu store, and he said, "You know, John's good at math."

他說：「嗯，John的數學不錯。」

And that always stuck with me all my life.

Why didn't Dad say art? Why wasn't it okay?

為什麼爸不提美術呢？美術不好嗎？

Why? It became a question my entire life, and

這個「為什麼」一直留在我腦海裡。

that's all right, because being good at math meant

不過這也沒關係，因為「我數學很好」

he bought me a computer, and some of you remember

他買了一台電腦給我。你們其中部分人也許還記得

this computer, this was my first computer.

那種很久以前的電腦，那是我的第一台電腦。

Who had an Apple II? Apple II users, very cool. (Applause)

有人曾經擁有過一台蘋果2號電腦嗎？蘋果2號用家很酷喔。（掌聲）

As you remember, the Apple II did nothing at all. (Laughter)

你也許還記得，蘋果2號其實沒多少功能。

You'd plug it in, you'd type in it and green text would come out.

你可以插上電源，打字，然後一堆綠色的字會在屏幕上出現。

It would say you're wrong most of the time.

That computer is a computer that I learned about

going to MIT, my father's dream. And at MIT, however,

我上的是麻省理工學院，那是我爸的夢想。但是在學校，

I learned about the computer at all levels,

我學到了各式各樣的電腦相關知識，

and after, I went to art school to get away from computers,

之後卻為了逃離電腦跑去讀美術學校。

and I began to think about the computer as more of

然後我開始想，其實電腦這玩意兒

為我們提供了一個思考的空間。

And I was influenced by performance art --

而且因為我受到表演藝術的影響﹣﹣

so this is 20 years ago. I made a computer out of people.

請記得這是二十年前的事了﹣﹣我用「人」造了一部「電腦」。

It was called the Human Powered Computer Experiment.

這個作品就叫做「人力電腦實驗」。

I have a power manager, mouse driver, memory, etc.,

這包括了一個電源管理、滑鼠驅動程式、記憶體等等。

and I built this in Kyoto, the old capital of Japan.

我是在日本的古都﹣﹣京都做這個實驗的。

and these assistants are placing a giant floppy disk

而這些助手們正在把一個巨大的磁碟(floppy disk)

built out of cardboard, and it's put into the computer.

這個用紙板造的磁碟會被放返「電腦」裡面。

And the floppy disk drive person wears it. (Laughter)

而扮演磁碟的人會把它掛在身上。（笑聲）

She finds the first sector on the disk, and

takes data off the disk and passes it off to, of course, the bus.

然後交給，嗯，當然是交給傳送資訊的巴士(bus，電路板上的一條線)。

So the bus diligently carries the data into the computer

to the memory, to the CPU, the VRAM, etc.,

的記憶體，到中央處理器(CPU)，再到視頻記憶體(VRAM)等部分。

and it's an actual working computer. That's a bus, really. (Laughter)

這真的是一部可以運作的電腦。喔，那也是一部真正的巴士。（笑聲）

And it looks kind of fast. That's a mouse driver,

而且這看起來還挺快的。這是滑鼠驅動程式，

It looks like it's happening kind of quickly, but it's actually

a very slow computer, and when I realized how slow

這是一部很慢的電腦，而當我發現以前的電腦

this computer was compared to how fast a computer is,

和現在的電腦比到底有多慢的時候，

it made me wonder about computers and technology in general.

我開始思考關於電腦和科技的問題。

And so I'm going to talk today about four things, really.

而我今天的演講是關於四件事的，只是四件事。

The first three things are about how I've been curious

頭三件事物是我一直很有興趣的，

about technology, design and art, and how they intersect,

包括科技、設計、藝術，和這三者之間的關係，

how they overlap, and also a topic that I've taken on

它們如何重叠，還有最後一個主題：

since four years ago I became the President

自從四年前我成為羅德島設計學院院長之後

of Rhode Island School of Design: leadership.

And I'll talk about how I've looked to combine

我也會談到我怎樣嘗試把這四個東西結合起來

these four areas into a kind of a synthesis, a kind of experiment.

When that Apple II came out, it really could do nothing.

蘋果2號剛面世時，它的功能真的不多。

after we waited a bit, we had these things called images.

Remember when images were first possible with a computer,

還記不記得當圖像第一次出面在電腦屏幕上﹣﹣

And then after a few years, we got CD-quality sound.

幾年後，我們便有了具CD質素的音效。

It was incredible. You could listen to sound on the computer.

這真是奇妙，在電腦上播放聲音呢！

And then movies, via CD-ROM. It was amazing.

然後有了燒錄在CD上的電影。真的太神奇了。

And then the browser appeared. The browser was great,

然後我們有了瀏覽器，它真的很棒，

but the browser was very primitive, very narrow bandwidth.

但是當時的瀏覽器還是很粗糙的，網速也很慢。

文字，再來是圖像，我們等了很久

才等到CD質素的聲音在網上出現，

then movies over the Internet. Kind of incredible.

然後才有網上電影。不得不說這還挺厲害的。

text, images, audio, video. And now we have iPhone,

文字、圖像、聲音、影片。現在我們有了iPhone，

iPad, Android, with text, video, audio, etc.

iPad, Android，文字短訊、影片甚麼的都有了。

We're kind of stuck in a loop, perhaps, and this sense

我們好像被困在一個特定模式裡面了，

of possibility from computing is something I've been

在過去十年來一直在疑惑電腦帶來的可能性到底是甚麼，

and have looked to design, as we understand most things,

and to understand design with our technology has been a passion of mine.

而從科技的角度了解設計一向是我的興趣之一。

And I have a small experiment to give you a quick design lesson.

我有個小實驗可以讓你體驗一下設計是怎樣的。

Designers talk about the relationship between form

設計師說的「形式和內容」、「內容和形式」

and content, content and form. Now what does that mean?

之間的關係。這到底代表什麼？

Well, content is the word up there: fear.

是這樣的，內容是這個字：恐懼。

It's a four-letter word. It's a kind of a bad feeling word, fear.

這個字只有4個字母，它是個不怎麼好的詞，恐懼嘛。

Fear is set in Light Helvetica, so it's not too stressful,

當這個詞用上Light Helvetica字型，看起來不會那麼有壓迫感。

and if you set it in Ultra Light Helvetica,

it's like, "Oh, fear, who cares?" Right? (Laughter)

看了之後可能會覺得，「喔，只是惡懼而已啦！」對不對？（笑聲）

You take the same Ultra Light Helvetica and make it big,