Name: 你會如何衡量你的人生 (How Will You Measure Your Life? Clay Christensen at TEDxBoston)
Uploaded: 2018-05-11T02:38:33.000Z
Duration: 19 min 31 s

Translator: Denise RQ Reviewer: Lena Clemente

譯者：Denise RQDenise RQ 審稿人: Lena ClementeLena Clemente

The world is, in many ways, organized in a nested system.

這個世界，在很多方面都是以嵌套的方式組織起來的。

而在人體內，我們有我們的大腦。

as I have and my colleagues have tried to understand how business works,

因為我和我的同事們都試圖瞭解商業的運作方式。

And when I say a theory, what I mean is a statement of causality,

而我說的理論，是指對因果關係的陳述。

an understanding of what causes what and why.

Some of you know some of the theories. Disruption is a theory.

你們中的一些人知道一些理論。破壞是一種理論。

What it asserts is that the mechanism that causes successful companies to fall,

它所主張的是，導致成功公司倒下的機制。

並不是說他們不在自己的工作崗位上。

but rather somebody comes in at the bottom of the market and moves up.

而是有人在市場底部進來，然後往上走。

And it's that the mechanism, the pursue of profit from at the bottom of the market

而就是這種機制，從市場底層追求利潤。

called the theory of the preservation of modularity.

The theory of the preservation of modularity

explains among the other things why the euro doesn't work

解釋了為什麼歐元不能使用的原因。

There's another theory called jobs-to-be-done,

還有另一種理論叫待完成的工作。

and what it asserts is that, you know, here's Clay;

而它所宣稱的是，你知道，這裡是Clay;

I have characteristics: I'm unfortunately 60 years old now,

我有特點。不幸的是，我現在已經60歲了。

and unfortunately, have all left and are living independently,

而不幸的是，已經全部離開，獨立生活。

But the fact that I have those characteristics

doesn't cause me to go out and buy The New York Times.

不會讓我出去買《紐約時報》。

There might be a correlation between my characteristics

我的特點可能和我的特點有關係

and the propensity to buy The New York Times,

but the characteristics don't cause me to do anything.

但這些特點並沒有讓我做什麼。

是什麼原因讓我們做了一些事情

is there's a job that arises in our life and we have to get the job done,

就是在我們的生活中出現了一個工作，我們要把這個工作做好。

and what causes us to buy a product or service

是什麼原因讓我們購買產品或服務？

is we have to reach out and find something

是我們必須伸出手，找到的東西

that can do the job and pull it into our lives.

可以做的工作，並把它拉進我們的生活。

That's the causal mechanism behind a purchase,

and the insight there is that the customer is the wrong unit of analysis,

而其中的啟示是，客戶是錯誤的分析組織、部門。

and some of you know those, and a number of others from our research.

你們中的一些人知道這些，還有其他一些我們的研究。

What we have learned, and inadvertently in many ways,

我們學到了什麼，在很多方面都是不經意的。

apply at every stage in this nested system,

在這個嵌套系統的每個階段都適用。

所以，這些理論有助於我們理解

why Japan was so successful and then died, for example;

比如說，日本為什麼這麼成功，然後就死了。

and why America finds it so hard to regain our momentum;

以及為什麼美國發現它如此難以恢復我們的勢頭。

- and that goes all the way down to the point of teams -

- 而這一切都要歸結到團隊的點上------------------------------------------------------------------。

a number of years ago, in my course at the Harvard Business School.

幾年前，我在哈佛商學院的課程中。

在本課程中，我們學習這些理論。

then put these theories on a set of lenses

然後把這些理論放在一組鏡頭上。

and examine companies, or economies, or industries

can we understand why things are happening the way they are happening,

我們能否理解為什麼事情會以這種方式發生。

and what actions would lead to what results.

以及什麼行動會導致什麼結果，

At the end of the course, on the last day,

to just put on these lenses and examine yet another company,

就戴上這些鏡片，再考察另一家公司。

"Can you explain why your life is the way it is today

"你能解釋一下為什麼你的生活會變成今天這個樣子嗎？

and "Can you predict what will happen in your life

和 "你能預測到你的生活中會發生什麼嗎?

if you continue to do what you are now doing?"

如果你繼續做你現在所做的事？"

to see the students come back on the last day of class

看到學生們在最後一天的課堂上歸來。

and with causal theories as the explanation,

so that their life will be the life that they hoped to live.

使他們的生活成為他們所希望的生活。

And I thought, I just offer a couple of these

我想，我只是提供了一對夫婦這些

you end up living the life that you hope you will live.

你最終會過上你所希望的生活。

So one of the things we observed, as I mentioned,

所以我們觀察到的一件事，正如我提到的。

is somebody comes in at the bottom of the market.

So if you go back a few years ago in telecommunications,

所以，如果你回到幾年前的電信。

the Darwins of the industry were Lucent and Nortel,

not very consequential called Cisco emerged.

不是很有後果的叫思科出現了。

And their technology, the router, wasn't good enough to be used in voice,

而他們的技術，路由器也不夠好，不能用在語音上。

but they deployed it at the bottom of the market with data,

但他們在市場底部用數據進行部署。

and then went up market, and ultimately, killed Lucent and Nortel.

然後再上市場，最終，幹掉了朗訊和北電。

The reason why is that when they look down at the router,

原因是，當他們低頭看路由器時。

the router on every dimension wasn't as good.

每個維度上的路由器都沒有那麼好。

所以他們不斷地製造更好的東西

字幕列表影片播放

你會如何衡量你的人生 (How Will You Measure Your Life? Clay Christensen at TEDxBoston)

individual

strategy

evidence

realize